Patient adherence is a hot topic for the healthcare industry because it can impede or undermine patients’ recovery or a chronic condition. Non adherence costs an estimated $290 billion in hospitalization stemming from complications.
Search et email restent les deux meilleurs leviers de conversion 40% des nouveaux clients viennent du référencement naturel ou des liens sponsorisés. 30% de ces clients sont revenus suite à une offre reçu d'un marchand ...
Nice study. Results are quite obvious, but clearly we're all a far way away in Pharma multi-channel:
The five key findings:
* Marketers are familiar with multichannel marketing as an area of focus for improved marketing ROI with 40% of those surveyed assessing themselves as mature practitioners of multi-channel marketing. * It’s not a matter of will, but of skill. Skill gap was identified as the main obstacle to more efficient, integrated marketing. * Those marketers who identified themselves as mature have demonstrated significant business gains in overall campaign performance and ROI. * Mature multi-channel marketers were more likely to be early adopters of innovative technology, more likely to have a good relationship with their colleagues in IT and more likely to have a closer alignment with sales. * Even the mature multi-channel maketers considered their marketing programs to lack true integration and believed that further optimization was possible.
'Not surprisingly, there was a lot of chatter about this announcement online today.
Katie Thomas (@katie_thomas) of the New York Times wrote "Glaxo Opens the Door to Data on Research." Matthew Herper (@matthewherper) of Forbes wrote about the announcement--"With Transparency Pledge, Glaxo Makes Promises No Other Drug Company Has"--and then tweeted it. This started a rich discussion about our motivation for doing this. Sally Church (@MaverickNY) wrote "@matthewherper it doesn't jive with the general ethos really. If it truly changes things then great but... leopards, spots etc." There were a number of tweeters who had similar skepticism.
And we get it. Trust me. The pharma industry, and GSK, are often criticized, no matter how genuine our intentions. This is something we know we need to overcome.
But I think [Sir Andrew Witty] outlined our motivations best:
"As a truly global healthcare company, I believe we have a responsibility to do all we can at GSK to use our resources, knowledge and expertise to help tackle serious global health challenges. However, the complexity of the science and the scale of the challenge mean that we cannot solve these problems alone. We need to take a different approach--one focused on partnership, collaboration and openness. By being more open with our clinical trial data, we also hope to help further scientific understanding. I am pleased with the progress we have made so far to evolve our business model but we recognise there is more we can do and the new initiatives outlined today will enable us to build on this work."
We expect to have our feet held to the fire on this, to ensure that we deliver on our promises. Let's keep the conversation going.'
[AS: I'm pleased to see the momentum kept up on this issue, and it's great to see Sally Church (@MaverickNY) getting mentioned here. Transparency, commitment and action are clearly going to be the best response to (understandable) skepticism.
Sven Awege (@svennieco) writes: Over the last 20 years I’ve heard huge numbers of people get really excited about the latest fad. As a digital evangelist I guess that is to be expected. But are “mobile apps” (in Pharma) any different?
Figure 1: Online, e-detailing and mobile usage by healthcare professionals1. What are the implications for healthcare market research? Mobile devices are ubiquitous and cheaper than computers for the world's citizens.
Via Thierry Geufroi, Lionel Reichardt / le Pharmageek
Wireless offers patients an array of tools and info, but will it lead to better health?
As the patient becomes increasingly wired, medicine has the chance to become increasingly personal, according to Don Jones and Eric Topol, who discussed how technology is changing medicine during a conversation at The Atlantic Meets the Pacific forum in La Jolla on Monday.
"The biggest change we're seeing is the digitizing of human beings," said Topol, a cardiologist and director of the Scripps Translational Science Institute. "It's coming into the medical cocoon and shaking up the way things are being done."
Simple phone apps and wireless communication mean a lot of us are already self-diagnosing -- diabetics can check their blood sugar and heart patients can get an EKG on their phone.
"(You will be) bringing things in and demanding your health-care provider deal with your data and that is going to get so that it helps you decide if you're going to keep your relationship with your physician," said Jones, vice president of global strategy and market development for Qualcomm Life. "As the information becomes more transparent and you understand how to interact with it, how you consume health care is most assuredly going to change."
That means doctors have to listen to the patients -- and they give up their grip on auxiliary services.
"Entertainment, automotive, pharmaceutical and healthcare were the fastest growing vertical sectors for online advertising in the first half of the year, according to a new report from the Interactive Advertising Bureau" (IAB) ...
We're already looking ahead to 2013. So here are 7 critical content marketing strategies that all marketers need to consider as they head into next year.
At almost every event, content marketing sessions are standing-room only. Marketing professionals are hungry for any way that they can continue their content marketing journey and attract and retain customers with compelling content. To help, I’ve dissected my last few presentations and put together seven critical strategies that I believe all marketers need to consider as they head into next year.
Finally the area of UX is picking up in pharma too. good thing too, taken the backlog of existing sites. will only help the multi-channel cause. Econsultancy | How usability testing and call tracking can help your multichannel strategy. During a talk on multichannel optimisation at JUMP conference Belron's group e-business manager Craig Sullivan discussed...