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Bilan économique des entreprises du médicament en 2013

From www.dailymotion.com

Bilan économique Leem 2013 - Les grands chiffres du secteur pharmaceutique
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Pharma and Social Media: Offering Small Patient Populations Much-Needed Support

From www.cuttingedgeinfo.com

“ However, the industry is making strides in its current efforts to support small patient communities struggling with their disease states.”

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Pharma insiders: Enemy of change |

From worldofdtcmarketing.com

To those organizations that are embracing change and hiring smarter I salute you because you are laying the foundation for a competitive advantage
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What's in pharma's future? Patient centricity, healthcare services, competition with big data firms

From medcitynews.com

A survey by EyeforPharma looks at trends impacting future of the life sciences industry like patient centricity, big data companies, and moving "beyond the pill."
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The top 10 best-selling diabetes drugs of 2013

From www.fiercepharma.com

On this list of the best-selling diabetes drugs, you will find a mix of the old and new. According to data from EvaluatePharma, one of the big dogs of big pharma data, these top 10 drugs had more than $28 billion in sales last year.
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How Online Marketing for Doctors is Changing the Game

From socialjeanie.com

Online marketing is changing the game for everyone and every business. With the availability of the internet, it’s one of the easiest and fastest ways for consumers to find the products and services they’re looking for. For years, medical practices have relied on referrals and traditional advertising to keep their practice relevant, but the internet has completely changed things. Below are some online marketing tips for doctors that must be implemented to keep the competition at bay.

 

Perception is everything

Social media allows you to manage your practices’ image and build a loyal base of contacts. An important thing to remember about marketing online is that internet users want to see that someone is “home.” That means having an updated website that’s easy to navigate, having an active social media presence, and regularly blogging. Patients want to see that you’re listed on Facebook, Twitter, and GooglePlus. But more than that, they want to see that you’re actively using these platforms by interacting with other users, regularly sharing content. It also helps to have large followings on these channels. If your practice has a lot of followers, that’s a signal to internet users who are looking for medical services that your practice is popular, and therefore trustable.

 

Another benefit of having a large number of followers is that it means building up a targeted, centralized audience that you can market to in the future.

 

Show what you know

Credibility is a large factor for patients trying to decide which doctor to choose. With traditional marketing tactics, this isn’t always easy to do. But this is easy to establish online, and when done correctly, it will set your practice apart–but it does take work. You should list your credentials on your website to start with, but above that you should be blogging regularly. Credentials only go so far. Building a relationship with your website visitors is what will really weigh on their decision. If you can prove to them that you’re an expert in your field AND they know they can trust you, you’ll win them over.

 

One way to do this is through blogging. Patients who go online searching their symptoms, looking for treatments, or trying to find a good local doctor will be looking for helpful answers to these queries. If you know what your target audience is searching for, you can answer their questions and concerns by building blog content around them. This content should be helpful, not salesy. If you can create helpful, educational content, your practice will be the first one that comes to mind the next time they need to see a doctor.

 

The great thing about inbound marketing is that it’s set up to attract customers to your practice, rather than having to track patients down and shout your marketing messages in their face. The popularity and availability of the internet has changed the marketing game for doctors and their practices, but inbound marketing is the solution, and the results of doing it correctly are astounding.

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Sanofi launches ‘Monster Manor’ diabetes app | Pharmafile

From www.pharmafile.com

Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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HealthSeeker

From itunes.apple.com

Procurez-vous HealthSeeker dans l'App Store. Consultez les captures d'écran et les avis, et lisez les critiques d'autres utilisateurs.
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Merck develops diabetes game | Pharmafile

From www.pharmafile.com

Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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Pharma must use cloud-based tech, says report | Pharmafile

From www.pharmafile.com

Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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Build it and they will come: the dangerous digital health myth

From nuviun.com

Marketing is crucial to the digital health revolution. Just how crucial is it?
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Stethoscopes and Smartphones: Physicians Turn to Digital Tools to Boost Patient Outcomes -- BURLINGTON, Mass., May 29, 2014 /PRNewswire/ --

From www.prnewswire.com

BURLINGTON, Mass., May 29, 2014 /PRNewswire/ -- Stethoscopes and Smartphones: Physicians Turn to Digital Tools to Boost Patient Outcomes. New Manhattan Research Study from Decision Resources Group Helps Marketers Understand How Physicians Are Using Digital Media and Technology in Their Practices.
Bettina Gifford's curator insight, June 18, 2014 5:23 AM

47% of smart phone owners have shown a patient an image....

Pharma, digital and patients: a healthy concoction?

From www.pharmafile.com

Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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AstraZeneca, Exco InTouch launch mobile-enabled COPD program

From mobihealthnews.com

A little over a year after completing a pilot study, pharmaceutical company AstraZeneca and Exco InTouch have launched a mobile-enabled program in the UK to help patients manage their chronic obstructive pulmonary disease (COPD), called Me&MyCOPD.

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Exclusive New Research Healthcare Marketers Trend Report 2014

From www.mmm-online.com

One year on from the inaugural Healthcare Marketers Trend Report and the industry is continuing its transformation. Our exclusive survey of directorlevel execs benchmarks the manifestation of change on the healthcare marketing function. James Chase reviews the key trends
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Don't forget mobile in your pharma multichannel output please

From www.wearecouch.com

Mobile seems to be a lesser priority in pharma than other channels, and we think that overlooking it in any pharma MCM strategy is a mistake
Bettina Gifford's curator insight, June 21, 2014 7:23 PM
If you don't have a mobile strategy, you should investigate...

Les laboratoires pharmaceutiques face à la transformation digitale [Etude Les Echos / Meditailing]

From www.meditailing.com

Adaptation des organisations au marketing digital, digitalisation des services, évolution de la relation client : où en sont les laboratoires pharmaceutiques sur le marché français ?
Le Lab Marketing Digital's curator insight, June 18, 2014 2:52 AM


A ce jour, encore peu de Laboratoires mettent en oeuvre des innovations digitales dans une vision de long terme, en cohérence avec les parcours de soins.


Les solutions développées dans une logique cross-canal (applications mobiles, sites web, dispositifs connectés...) font encore figure d'exception et la politique éditoriale sur les réseaux sociaux n'est pas clairement établie. 

Healthcare Marketers Trend Report 2014

From pharmamkting.blogspot.in

Aside from the surprising 22% allocated to "digital," these executives claim that only 8% of their budgets go to print, radio, and TV ads and only 27% is devoted to sales.

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Biopharmaceutical Industry Consolidation Diminishes Future Drug Discovery

From www.forbes.com

Literally dozens of pharmaceutical companies have disappeared over the last 20 years, not just small companies, but major ones like Upjohn, Pharmacia, Searle, Warner-Lambert and Schering-Plough. They have disappeared for excellent business reasons. But as a result, at a time when there is an explosion in the understanding of the cause of diseases, industry contraction has resulted in fewer scientists pursuing these new insights. In the long term, that doesn’t benefit the world’s health.
Antoine POIGNANT, MD's curator insight, June 14, 2014 2:10 PM

En même temps on s'en doutait un peu, la finance ne fait pas l'invasion, l'inverse ?

#astrazeneca vs #pfizer

Healthcare Marketers Trend Report 2014: I Give It a "C-Meh!" Rating

From pharmamkting.blogspot.in

"Not all available market research is created equal," says Rich Meyer, author of DTC Marketing Blog. According to Meyer, "some research is a must have and provides insights, but there is also a lot of available research that doesn’t clarify findings and is written by journalists not people will real world pharma business experience." He goes on to rate various sources of pharma marketing research (here).

Meyer has two ratings:"A-Must Have" and "D-Pass," which means don't bother with it. Meyer doesn't have a "C-Meh!" rating -- that's my way of saying "lackluster, take it or leave it."

One study "written by journalists" is the MM&M/Ogilvy CommonHealth Healthcare Marketers Trend Report, the 2014 version of which was just published (here). Let me tell you why I give it a "C-Meh!" rating.

One surprising finding of this survey of 202 "qualified" senior executives -- "all director level and above" -- employed by pharmaceutical, biotechnology, devices and diagnostics companies, is that 22% of pharma marketing budgets of these individuals goes to some form of digital marketing (websites, digital ads, SEO marketing, and social media).

Here's the tabulated data:


I combined some categories to get a less granulated view for plotting in a pie chart that would allow better comparison to other sources of similar data:

Digital = Websites+Digital Ads+SEO+Social, Sales=Sales Reps+Sales Materials

I have no idea what "content" means in context of this survey; so I just left it a category of its own.

Aside from the surprising 22% allocated to "digital," these executives claim that only 8% of their budgets go to print, radio, and TV ads and only 27% is devoted to sales.

These numbers are surprising when you compare them to other sources of information about pharma marketing mix. Nielsen, for example estimates that the pharma industry as a whole spent $3.74 billion on TV, print, and radio advertising in 2013. That's about 22% of the estimated $17 billion overall marketing spend by the industry. For digital, I've seen estimates around 2-3% for display ads and websites and maybe the same for SEO marketing -- to be generous, let's say 10% devoted to these digital categories overall -- that's half of the 22% reported in this survey. Professional detailing (i.e.., Sales) estimates from other sources say this category accounts for 68% of the overall pharma marketing spend (see "Pharma Promotional Spending in 2013").

I have spent some time analyzing the marketing mix numbers because MM&M also spends a lot of time discussing this and making a case that digital spending is trending up, up and away (eg. greater than 30% increase year over year, 2012 to 2013).

From my analysis of other sources of information, digital spending by pharma as a whole may, in fact, be decreasing! See for example, this data trend from Nielsen (read "Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?"):

Source: Nielsen measured media audit.

One caveat: Nielsen data does not include SEO, Websites, and social media.

In any case, from my limited understanding of statistics, you cannot have meaningful quantitative results with less that 1,000 survey respondents. I think the authors of this survey realize this; a disclaimer says: "Results are not weighted and are statistically tested at confidence levels of 90% and 95%," which begs the question: Did the statistical tests fail?

Only 200 out of 9,241 invited executives responded to the survey, which was done online and offered a $25 gift card to each respondent. Right away that signals to me a self-selected group.

Another problem with this survey is the mix of respondents -- only 52% represented pharma, 43% were from "small companies," and only 37% claimed sole responsibility for marketing budgets. This makes it difficult to get any useful quantitative insights from this study regarding the marketing mix of pharma companies and it explains the discrepancies noted above.

Although I give this survey a "C-Meh!" rating as far as market mix research goes, the survey does include other, perhaps more insightful results regarding the opinions of these executives.

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Prise en charge des diabétiques: alliance entre Sanofi et Medtronic

From www.leparisien.fr

Les groupes pharmaceutiques Sanofi et Medtronic ont annoncé samedi un "accord de principe" pour mettre en place "une alliance mondiale" destinée à...
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