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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Physician E-Sampling Programs an Important Part of Brand Management

Physician E-Sampling Programs an Important Part of Brand Management ...

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 14, 2013 9:06 PM

 

Take away:

 

Sampling programs have long been an important part of pharmaceutical brand management. But pharmaceutical organizations have realized the need for alternative ways to supply physicians with samples in the face of restricted access and declining sales force staffing.

 

One approach that has gained momentum is physician E-sampling - a program that enables physicians to order and manage prescription samples online.



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Pharmas Companies Prepare to Grow Patient Adherence Mobile Apps

Pharmas Companies Prepare to Grow Patient Adherence Through Mobile ...
PharmiWeb.com (press release)
Only 11% of the average surveyed company’s budget went to mobile adherence apps.

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 16, 2013 9:07 PM

Conclusion

 

Pharmaceutical companies allocated an average of 47% of their mobile technology budgets to patient adherence reminder calls in 2012 according to a benchmarking study published by Cutting Edge Information.


The question is?


Can Pharma incorporate a patient adherence mobile app on an e detailing platform.


The anwer: yes


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Internet-based "e-Training" as Exercise Intervention for Health Promotion

Internet-based interventions open a chance to improve the sustainability of rehabilitation in general and of exercise therapy in particular. The internet can be the sole intervention component on the one hand as well as a supportive tool for a traditional "Face-to-Face" intervention on the other hand. In this article, 2 studies in the setting of health promotion are outlined. Those studies evaluated an e-Training program in different administration forms. Study 1: 90 adults with a sedentary lifestyle were randomized into 3 treatment groups: Group fitness ("Face-to-Face"), individually supervised training ("Face-to-Face") and e-Training (internet-based). The respective intervention took place across 3 months and each continued for a maintenance phase of 4 months.

Via Giuseppe Fattori, Lionel Reichardt / le Pharmageek
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Combined Hospital and Pharma e Detailing app

Delivering value to Doctors, Patients, Hospitals and Pharma’sA Mobile App Solution For Pharma’s

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 18, 2013 8:00 PM

Interesting new mobile app under development in Aisa, http://www.emedtoday.com

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Les Français, les médicaments et l'ndustrie pharma...

Les Français, les médicaments et l'ndustrie pharma... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

MÉDICAMENTS: Plus de 80 % des Français leur font  « encore » confiance.

 

Malgré les récentes affaires, les français sont toujours très confiants pour leurs traitements, leur médecin et leur pharmacien,  eux, commencent cependant à être plutôt inquiets, sur de nombreux points, notamment sur l’avenir du système de santé.

 

 

Les effets indésirables des médicaments

Pourtant très médiatisés, les dernières affaires concernant les médicaments dangereux ou inutiles, ne refroidissent dans leur confiance que 16% des Français.

 

Effets secondaires, allergies, troubles psychologiques et dangers sont spontanément évoqués par les utilisateurs Français, mais cela ne semble pas les inquiéter pour autant. 90% des usagers sont conscients des risques et 42% tout à fait d’accord. 70% pensent même que tous les médicaments ont des effets secondaires même si seuls 33% les ont déjà souvent ressentis. La publicité des labos agirait-elle comme des messages subliminaux ?...


Via Michel Delon, Guillaume de DURAT, Lionel Reichardt / le Pharmageek
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Guillaume de DURAT's curator insight, June 18, 2013 6:11 PM

Il faudrait savoir si les français ont confiance ou pas.. versatiles ou méthologie des sondages..? il n'y a pas si longtemps.. ils n'avaient plus confiance.. En revanche "la publicité des labos agirait-elle comme des messages subliminaux ? " est abherrante pour qui connait les règles strictes en matière de publicité grand public !!!! En revanche, lire une notice peut parfois donner des sueurs froides.. Mais un médicament n'est jamais anodin.

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Pharma Social Media & eMarketing Forum take-aways | Bytesize ...

Pharma Social Media & eMarketing Forum take-aways | Bytesize ... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

We had quite a discussion about what is 'social media' versus 'digital'. The problem is that 'digital' has become a bit of a 'last year' label in pharma – astonishing since we are certainly not expert in it yet!


Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 19, 2013 8:12 PM

This is intereting dicussion. Perhaps the biggest takeway is

 

"I suggested thinking about content differently, not as a promotional tool but a core service.  If you want to be seen as a leader you should be providing excellent content in that therapy area."


Pharma need to develop a way to use social media, use web sites, mobile app that deliver value to doctors and patients

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On Line Marketing Counts

On Line Marketing Counts | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
New Pharma Digital Marketing Benchmarks Reveal Significant Increase in ...
PR Newswire (press release)
RESTON, Va., June 20, 2013 /PRNewswire/ -- comScore, Inc.

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 20, 2013 8:40 PM

 

 

" Based on comScore's permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical studies, these benchmarks show that online pharmaceutical marketing continues to have a positive impact on brand awareness and conversion among patients and prospects. The study also introduces new insights into conversion lift rates across various medication categories."

 

 

"Our annual benchmarking study has shown through the years that various online marketing methods have had a positive impact in increasing awareness and favorability toward pharmaceutical products, with branded website visits consistently generating the highest lifts in conversion"

eMedToday's curator insight, June 20, 2013 8:41 PM

Even though e detailing is not discussed directly, clearly it is on lone marketing and Does Count

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Building BRICs: pharma's key emerging markets are becoming giants - PMLiVE

The BRIC nations are developing pharmaceutical markets that are comparable in size to many of their more mature Western counterparts. But in terms of the size of the opportunities for future growth, traditional markets are seemingly being dwarfed by the burgeoning behemoths of Brazil, Russia, India and China.


Via Aleksandra Misiorowska, Lionel Reichardt / le Pharmageek
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À propos des médicaments | Le Cercle Les Echos

À propos des médicaments | Le Cercle Les Echos | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via EVELYNE PIERRON, Lionel Reichardt / le Pharmageek
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EVELYNE PIERRON's curator insight, June 21, 2013 4:45 AM
Le marché pharmaceutique présente des caractéristiques identiques à celles de tous les marchés commerciaux, mais possède également certaines particularités propres qu’il faut connaître lorsque, comme actuellement, des difficultés surgissent...."
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Pharma Need for Adapting to Change

Pharma Need for Adapting to Change | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
When I was a youngster, my father used to ask us kids in the family a question: Why did the dinosaurs go extinct? It was an interesting question to us as we all loved dinosaurs and knew a lot about them.

Via Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek
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Presse médicale : la HAS propose des bonnes pratiques éditoriales et des critères de qualité

Dans le cadre de son rôle d'information des professionnels de santé, la Haute Autorité de Santé (HAS) a publié mercredi le résultat de sa réflexion sur la qualité de la presse médicale française, reposant sur l'identification de bonnes pratiques et...
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Example Of Doing It Right For Pfizer

Human Care Systems Inc., April 2013
PharmaLive (press release) (subscription)
The microsite was recognized in the “Creative/Web Interactive Capabilities” category of the 2013 AVA Digital Awards.

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 22, 2013 9:31 PM

This is what Pharma should do for patient engagement. Provide helpul powerful advise for patients. This is branding at its bes.

 

" HCS started the year with the launch of MyKidneyTransplant.com, an English and Spanish website created for Pfizer that guides patients through the process of preparing for and undergoing kidney transplant, and promotes adherence to the critical post-op treatment regimen. The program provides interactive exercises and practical tips based in behavioral science. It also incorporates system-generated emails and personalized text messaging services to create a cohesive experience for the patient".

eMedToday's curator insight, June 22, 2013 9:33 PM

 

A Pharma could develop a focused, highly useful content on any disease of interest and deliver it via a mobile app or e detailing program.

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Le visiteur médical connecté - Nouvelle enquête EuroStaf Juin 2013

Dans un contexte inédit de retournement du marché et de contraintes réglementaires croissantes, les laboratoires pharmaceutiques doivent repenser leur stratégie produit et faire évoluer en profondeur les modes de communication et d’information à destination des professionnels de santé.

 

Les visiteurs médicaux sont les premiers exposés à ces mutations.
Pour faire la différence sur ce marché hautement concurrentiel, les laboratoires déploient actuellement de nouveaux outils digitaux qui ont vocation à optimiser l’efficacité commerciale de la visite médicale. Le Remote detailing, les e-ADV ou le Close Loop Marketing sont quelques-uns des leviers digitaux choisis au service du « visiteur médical connecté ».


Via Dominique Godefroy, Lionel Reichardt / le Pharmageek
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Healthcare marketing budgets decreasing: Rise of Social Media

Healthcare marketing budgets decreasing: Rise of Social Media | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The study, dubbed the Healthcare Marketers Trends Report, surveyed more than 200 qualified executives from a range of medical fields and asked about a number of topics including marketing budgets and the many ...

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 14, 2013 8:52 PM

Even though the article is on reducing budgets there is one great quote.

 

"The era of Big Pharma, and marketing of the magic of a pill, is gone," Kate Cronin, global managing director at Ogilvy CommonHealth Public Relations, told the news source. "Now it's about everything that surrounds a pill, including services, disease awareness, education and prevention."

eMedToday's curator insight, June 14, 2013 8:55 PM

Pharma are being pushed for cost reduction. 

 

The quote is so true. The Big Pill is gone and Pharmas need to create new ways to engage doctors and patients and that way is e detailiing

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9 Digital Patient Engagement & Hospital Marketing Strategies

9 Digital Patient Engagement & Hospital Marketing Strategies | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention.

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 16, 2013 8:33 PM

The key take away is not mention here. Hospital need to develop mobile web sites that cater to smartphone,

 

And

 

Leverage your website. With 80 percent of internet users looking for health information online, 66 percent of those users are looking for information on diseases or current conditions.3 Take advantage of your online real estate by using it to host blogs, videos and other information. You can promote wellness tips that correlate with the current health observance, emphasize preventative care tips for chronic disease or host spotlight videos of actual physicians discussing these tips.


Most hospitals do not do an adequate job of creating on line health content,particulary the use of video.


The future of hospital content is video content

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3 eHealth questions for Pharmas Benjamin Sarda, Head of Marketing, Orange Health

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Internal buy-in is greatest barrier to social media | Pharmafile

Internal buy-in is greatest barrier to social media | Pharmafile | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Internal challenges – and not regulatory ones – are the biggest barriers to better use of social media in pharma, according to a new survey of industry executives.

Communications firm Weber Shandwick conducted 12 in-depth telephone interviews with senior in-house pharma executives responsible for social media decisions in Europe, the US, Asia and Latin America.

Its resulting report, produced with Forbes Insights is 'Digital Health: Building Social Confidence in Pharma', and has 10 tips for pharma execs using social media to engage key audiences. 

The report identifies a number of what it calls ‘paradigm-shifting conclusions’. The most notable finding is that regulatory restrictions are no longer the primary barrier to social media engagement.


Via Sven Awege, Lionel Reichardt / le Pharmageek
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Sven Awege's curator insight, June 18, 2013 3:47 PM

The full PDF report (link at bottom of article) covers all the reasons we all know. It is nicely written, and helps the bigger cause. One of the key elements is "just do it" - getting started is what it's all about.

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ANSM Consultation publique Charte e-promotion produits de santé : derniers jours…

ANSM Consultation publique Charte e-promotion produits de santé : derniers jours… | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
L’ANSM organise une consultation publique sur l’actualisation de la charte guidant les opérateurs dans leurs démarches de communication et de promotion sur internet concernant leurs produits.
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Inbound Marketing Strategy in Healthcare

Agency Explores Inbound Marketing Strategy in Healthcare PR Web (press release) “Some hospitals or physician practices may get discouraged when inbound marketing doesn't work overnight,” said Mark Shipley, President and Chief Strategic Officer of...

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 19, 2013 7:46 PM

What is inbound marketing?. It is any message that a patient might find on the web which causes them find your hospital like social media, like content, In general hospital are just learning to use in bound marketing. In bound marketing is where patient engagement is.

 

"Patients today want to be in control of their healthcare decisions by researching and digesting health information on their own terms through search engines and social media platforms. Outbound or traditional marketing messages may build awareness of hospital brands, but inbound marketing can help hospitals and physician practices engage patients and provide the depth of information that traditional marketing doesn’t allow"

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An Anatomy of EDetailing for Idiots

Using internet based technology is what the term edetailing refers to in the pharma and healthcare industry. This is now being used by a good number of pharmaceutical companies all over the world for the purpose of ...

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, June 20, 2013 8:44 PM

The defination

 

"Using internet based technology is what the term edetailing refers to in the pharma and healthcare industry. This is now being used by a good number of pharmaceutical companies all over the world for the purpose of communicating about their different services and products to the physicians and healthcare professionals."

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Pew: Caregivers are top digital health users, but only 59 percent find online tools helpful

Pew: Caregivers are top digital health users, but only 59 percent find online tools helpful | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

New research from the Pew Internet and American Life Project shows that adults who are unpaid caregivers for a parent or child use online and mobile health tools considerably more than the average American, but only 59 percent of connected...


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How to Deploy iPad in Pharma Field Force

How to Properly Deploy the iPadWithin the Pharma Sales ForceTo fully realize the value of iPads, pharmaceuticals companies need arobust mobility strategy from t

Via Philippe Loizon, Lionel Reichardt / le Pharmageek
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Sanofi Pasteur view: Pharmaceutical Marketing in New Landscapes

Pierre Morgon, a speaker at the marcus evans Emerging Pharmarkets Summit 2011, shares his thoughts on pharmaceutical product marketing in emerging markets


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New survey : mobile services desired by US patients from their doctors

New survey : mobile services desired by US patients from their doctors | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

 more than one-third of respondents who are online said they were "very" or "extremely" interested in using smartphones or tablets to ask their doctors questions, make appointments or get medical test results.


Via Olivier Delannoy, eMedToday, Lionel Reichardt / le Pharmageek
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La biotechisation suffira-t-elle à sauver les Big pharmas ?

La biotechisation suffira-t-elle à sauver les Big pharmas ? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

L'industrie pharmaceutique est contrainte de revisiter son Business model Le cap est mis aujourd'hui sur le développement du portefeuille de molécules vers la médecine de spécialité et les pathologies complexes

 


Via Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek
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