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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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Sales rep restrictions point to need for a pharma rethink

Sales rep restrictions point to need for a pharma rethink | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A survey shows sales rep bans are accelerating, while also pointing to a limitedtime opportunity for pharma to become a significant partner for healthcare systems.

Via Richard Meyer, eMedToday
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Jared Donner's curator insight, October 8, 3:17 PM

Its time to rethink Pharma Marketing.  Are your MCM initiatives up-to-date???

Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
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Pharma's tough road to mobility | mHealthNews

The industry is lagging in terms of mobile apps and websites, and by moving slowly, companies might be missing numerous significant opportunities.

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Actus santé, médecine, innovations
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Eli Lilly’s New Health Care Social Media Platform is Here! - Healthcare Social Media India

Eli Lilly’s New Health Care Social Media Platform is Here! - Healthcare Social Media India | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The website presents a wide range of health information to consumers. The front page presents topical information designed to appeal to a wide range of peo

Via Emmanuel Capitaine , Celine Sportisse, Coralie Bouillot
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Rescooped by Lionel Reichardt / le Pharmageek from Strategy and Competitive Intelligence by Bonnie Hohhof
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The Most Innovative Companies Don’t Worry About Consensus

The Most Innovative Companies Don’t Worry About Consensus | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

In the last few decades executives have started to get wise about the value of systematically testing new ideas. Whether it was Rita McGrath explaining the importance of identifying risk in inherently risky ventures, Rosabeth Moss Kanter encouraging leaders to let their small experiments proliferate, or Eric Ries and Steve Blank teaching us the value of systematic experimentation and innovation accounting, the message has been clear: constantly testing new ideas is vital in the search for organic growth. The reason testing is so vital is because it minimizes the investment required to eliminate uncertainty. In so doing, you increase the speed of innovation and decrease the cost of failure. Consensus can be used to ensure multiple perspectives are looked at in any decision process. Consensus can help us honor fiduciary responsibilities. But it’s is slow, it’s messy, and it’s expensive. It eats away at the value of experimentation.

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Via Bonnie Hohhof
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharmaceutical Marketing Powerhouse Announces New Mobile Marketing Options

Pharmaceutical Marketing Powerhouse Announces New Mobile Marketing Options | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
When it comes to mobile marketing, most companies across a diverse array of industries have hopped on board. In fact, it’s easy to understand why, as many f

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Accès à l'innovation
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Biosimilaires : des enjeux énormes - News Médicaments - Doctissimo

Biosimilaires : des enjeux énormes - News Médicaments - Doctissimo | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Les news Médicaments Lors d’un colloque multidisciplinaire organisé le 2 octobre, de nombreux experts et participants (hospitaliers, représentants de patients, économistes de la santé, industriels,...


Via Giovanna Marsico
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Transformation numérique : les plus belles initiatives du CAC 40

Transformation numérique : les plus belles initiatives du CAC 40 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pourquoi les grandes entreprises mondiales investissent-elles dans la transformation numérique ? Pour trois raisons principales, selon une...
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Rescooped by Lionel Reichardt / le Pharmageek from Santé et Hôpitaux "AutreMent"
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« Un amour de stérilet » : une appli Facebook ludique et pédagogique

« Un amour de stérilet » : une appli Facebook ludique et pédagogique | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Puis-je utiliser un Dispositifs intra-utérins (DIU) si je n’ai pas eu d’enfants ? Combien de temps est-ce efficace ? Vais-je avoir mal au moment de la pose ? Mes règles seront-elles plus abondantes ?

Via L'Info Autrement
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Rescooped by Lionel Reichardt / le Pharmageek from Ma santé et le digital francophone
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Bayer HealthCare lance une appli Facebook sur la contraception intra-utérine

A l’occasion de la Journée Mondiale de la Contraception du 26 septembre dernier, Bayer HealthCare a lancé un outil d’information sur la contraception intra-utérine.

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharma Marketing Blog: Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show

Pharma Marketing Blog: Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show http://t.co/5p25GDl5sK #AdPromoFDLI


Via Olivier Delannoy, eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Bitter Pill: Pharmas Leave Healthcare Professionals Hanging in the Mobile Market, Study Concludes

Bitter Pill: Pharmas Leave Healthcare Professionals Hanging in the Mobile Market, Study Concludes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
It's a bitter pill -- and one hard for healthcare professionals to swallow. It appears that pharmas are failing to mobile-optimize their websites for

Via Celine Sportisse
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Rescooped by Lionel Reichardt / le Pharmageek from Digital News in France
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Le digital marketing et ses 5 mondes

Le digital marketing et ses 5 mondes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés peuvent rendre cet environnement flou. Afin d’en simplifier la lecture, nous l’avons regroupé en 5 leviers, ou 5 mondes, qui permettent de retrouver la logique du marketing offline.

Via Rémy TESTON
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Rescooped by Lionel Reichardt / le Pharmageek from e-Pharma & Social Media
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Novartis named digital pharma company of the year - PMLiVE

Novartis named digital pharma company of the year - PMLiVE | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Antoine POIGNANT, MD
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Antoine POIGNANT, MD's curator insight, September 26, 11:55 AM

#digiitalpride #novartis

EuroHealthNet's curator insight, September 26, 11:59 AM

#novartis #digitalpride #digital

Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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ePharma Summit: mHealth Explained in Facts

ePharma Summit: mHealth Explained in Facts | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Twenty two facts on #mHealth- http://t.co/3PEfCcTJJw

Via eMedToday
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Scooped by Lionel Reichardt / le Pharmageek
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5 ways #pharma can incorporate digital technologies #hcsm #hcsmeu #hcsmeufr #hcsmeues

5 ways #pharma can incorporate digital technologies #hcsm #hcsmeu #hcsmeufr #hcsmeues | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
I submit that digital must be an integral part of the foundation of pharma from R & D and clinical trials to marketing and sales.
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Rescooped by Lionel Reichardt / le Pharmageek from Transformation digitale, eLearning, eCommerce, stratégie marketing, Knowledge Management
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Numérique : les firmes françaises à la traîne des consommateurs

Numérique : les firmes françaises à la traîne des consommateurs | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Par Barbara Chazelle, France Télévisions, Directions Stratégie et Prospective Triste constat étonnant du cabinet Roland Berger* sur la transformation numérique en France:  Les entreprises y sont lo...

Via Frederic Patry, Celine Sportisse
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Rescooped by Lionel Reichardt / le Pharmageek from Doctors Hub
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La e-santé fait une percée chez les médecins

La e-santé fait une percée chez les médecins | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Les médecins s'accordent sur le bénéfice des nouvelles technologies : une donnée encourageante pour la construction d'un environnement de santé connectée.

Via Philippe Marchal/Pharma Hub
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Rescooped by Lionel Reichardt / le Pharmageek from Marketing web 2.0
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Marketing digital : Où en sont les entreprises?

Marketing digital : Où en sont les entreprises? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Toutes entreprises, PME ou grands groupes commencent à prendre conscience que le marketing digital devient une pratique à considérer pour réussir dans leur communication.


DES RÉALISATIONS TRÈS INÉGALES EN MARKETING DIGITAL


Il est facile d’imaginer qu’un groupe industriel international et une petite PME n’ont pas les mêmes moyens à leur disposition pour communiquer. Là où les petites entreprises aux budgets serrés devront chasser toutes les petites dépenses inutiles et se contenter d’activités qu’elles peuvent réaliser en interne avec les moyens du bord, les grands groupes ont davantage de possibilités et peuvent s’orienter vers des agences pour les épauler. Cependant, malgré ce décalage flagrant de moyens, les résultats observés sont parfois surprenants et certaines PME rivalisent ou surpassent des grands groupes pourtant bien établis : une révolution serait en marche ?


Via Tolokonnikoff - Seratoo
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Olfa et Michelle's curator insight, October 8, 8:47 AM

N'oubliez pas que nous avons à votre disposition, parmi nos clients des spécialistes du marketing digital.

Contactez nous pour permettre à votre activité de rencontrer un nouveau marché.

Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Hedge Funds Listen In on Patient Chats for Pharma Bets

Hedge Funds Listen In on Patient Chats for Pharma Bets | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
On the Internet, people talk about everything, even their illnesses. Now, Wall Street is listening.

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from UseNum - Santé
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Lancement du site Arthrocoach.com, un service en ligne gratuit pour « apprivoiser l’arthrose »

Lancement du site Arthrocoach.com, un service en ligne gratuit pour « apprivoiser l’arthrose » | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Arthrocoach.com est un site lancé par les laboratoires Expanscience, aujourd’hui leaders en France dans le domaine du traitement de l’arthrose. Ce site est destiné au grand public, notamment aux malades atteints d'arthrose.

Via Anne-Sophie Hardel
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Rescooped by Lionel Reichardt / le Pharmageek from Social Media and Healthcare
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Boost your patient engagement via social media and e-newsletters

Boost your patient engagement via social media and e-newsletters | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Patient engagement is an essential part of health care. This is especially true of eye care, because early symptoms of many ocular diseases are often detected only by the patient.

The growing use of social media platforms such as Facebook, Twitter, and Tumblr has made it easier for doctors to interact with their patients, facilitating prevention and early diagnosis.

Some doctors have built thriving online communities around their clinics and services. Here are four ways you can use social media outlets to increase your patient engagement:

Write a blog or an email newsletter to keep patients informed about common eye problems.

Knowledge and information are the progenitors of prevention and early diagnosis. Patients who are better informed about how the eye functions and how common problems develop will be more likely to recognize symptoms and discuss them with their eye doctor.

This enables ophthalmologists to treat problems early in order to prevent further damage to the patient’s eye, making clear vision a possibility for many more years.

Utilize blogging and microblogging sites like Tumblr and Twitter to keep patients informed about common eye problems and advances in ocular technology. Most important, stay relevant. For example, during summer you could write about the effects of UV rays on the eyes and why sunglasses are important to eye health. July is eye injury prevention month, so throughout the month you could include content related to that topic.

Inform patients about current deals and offers via Facebook, Twitter, and e-mail.

Many people access their social media accounts via apps on their cell phones. Because cell phone apps often alert users to messages, tweets, and tags, these are often the most direct means of contacting patients. Use your e-newsletter and social media outlets to inform patients about any deals and services you are offering. You can use text alerts to remind patients about upcoming appointments.

Use Twitter Cards and QR codes to drive social media traffic to your website.

Consisting of up to four pictures and 140 characters, Twitter Cards are great tools for directing traffic from Twitter to your website or blog, where people can receive more information about the services and specialists available at your practice. Twitter Cards can also be used to advertise deals, services, or new technology you might be offering. They are great tools for providing small, digestible amounts of information while enabling users to investigate further.

Similar to Twitter Cards are QR codes, such as those frequently seen on print advertising; these are excellent tools for driving traffic from one medium to another. Cell phones apps scan printed QR codes and then direct users to a specific site, such as a website, or a Twitter or Facebook feed. Only so much information can be conveyed on a small, printed advertisement, which is why QR codes are so useful. QR codes bridge print and electronic media by instantaneously giving people access to further information about your practice.

Use analytics programs to optimize your influence on social media.

Free analytics programs, such as those offered by Twitter, provide detailed information about the influence and effectiveness of users’ Tweets and Twitter cards. Tumblr also provides users with analytics about their posts and followers, although to a less-detailed extent. In many ways, social media can function as free advertising. Analytics programs allow you to capitalize on this by increasing awareness about your practice and the services offered.

Manage your online reputation with Google+ and other patient review services.

Word-of-mouth marketing is an incredible tool for expanding your customer base. Review sites are the modern means for people to share their thoughts and experiences. Health-specific websites such as Vitals, ZocDoc, and Healthgrades enable patients to search for local specialists and review their experience with specific doctors.

Many people check review sites such as these before making an appointment, so it is important to have as many good reviews as possible. Read these reviews and heed customers’ feedback in order to continue to improve your practice and, in turn, your ratings. Google Places combines all your reviews into one easily accessible place, so check these sites frequently.

Social media is a powerful tool for reaching out to people. It is easier now than it has ever been to gather and share information. Although this is often applied to our personal lives, health care professionals can use social media’s networking capabilities to increase their patient engagement and online reputation, increasing awareness, prevention, and early diagnosis.



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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharma Marketing Blog: What Types of Health Info Do Mobile Users Seek and Is It Relevant to Advertisers?

Pharma Marketing Blog: What Types of Health Info Do Mobile Users Seek and Is It Relevant to Advertisers? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharma advertisers searching to expand their reach with the use of mobile apps #pharma #cx http://t.co/dJPU8ZGSNx

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Actualités E-santé
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Les 10 tendances du digital en santé (patient empowerment, gamification de la santé, formation immersive de la médecine, l'homme augmenté)

Objets connectés, "wearables", capteurs, m-health, big data, Google glass, réalité augmentée, gamification, simulation virtuelle, imprimante 3D ..., l'essor fu…

Via L'Université d'été de la e-santé
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Rescooped by Lionel Reichardt / le Pharmageek from Mobile Health: How Mobile Phones Support Health Care
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Twitter in healthcare - Statistics

Twitter in healthcare - Statistics | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Plus91, Celine Sportisse, eMedToday, dbtmobile
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Senior, Personnes Agées & Silver Economie's curator insight, September 30, 4:21 AM

add your insight...


Ignacio Fernández Alberti's curator insight, September 30, 2:13 PM

agregar su visión ...

Barbara Letscher's curator insight, October 2, 4:45 AM

Très bonne infographie, claire, sourcée, intéressante. Où l'on voit bien tout l'intérêt de suivre ce qui circule sur les réseaux sociaux à propos d'un produit ! Chez Takeda, il y a des actions à mener par exemple...

Et vous, vous suivez ?

Rescooped by Lionel Reichardt / le Pharmageek from Pharma-news
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La e-santé, c'est quoi ? Ça sert à quoi ? - E-Health Centre

La e-santé, c'est quoi ? Ça sert à quoi ? - E-Health Centre | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

La e-santé a pour objectifs :


- Amélioration de la qualité des soins
- Faciliter l’accès aux soins notamment en zones de désertification médicale
- Maintien à domicile et retour rapide à domicile dans des conditions de qualité et de sécurité optimales pour un suivi dans un environnement familier
- Meilleure coordination des professionnels
- Efficience du système de santé (maîtrise des coûts de santé)
- Formation des professionnels


Via Delphine Eriau, Giuseppe Fattori, catherine cerisey, nathalie Bissot-Campos de l'amfe, Medecin Geek, Robert Courbé
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Geraldine GOULINET's curator insight, January 31, 2013 11:39 AM

Toujours un plaisir de vous rescooper !