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7 chiffres qui montrent que le digital est vecteur de progrès

From www.frenchweb.fr

Au-delà des 2 100 milliards de dollars de revenus générés par le digital en 2030, ce dernier devrait permettre de diminuer la consommation de pétrole ainsi que les émissions de CO2, selon un rapport GeSI et Accenture.
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Comprendre les Biosimilaires en 3 minutes #hcsmeufr #biosimilaires

From www.youtube.com

Depuis le lancement du premier médicament biosimilaire en Europe en 2006 et suite à l’expiration de brevets de nombreux biomédicaments, le développement de
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Patient-First Marketing: Understanding the Anatomy of a Successful Strategy

From www.slideshare.net

Many healthcare marketers are struggling to find ways to adapt to industry changes and new regulations, and reach their audience effectively. This can be accom…
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What does the sales rep of the future look like?

From mattermark.com

The next-gen sales rep won't be a robot. It'll be a human who understands data and knows how to do one important thing better than anything else.

Why digital transformation should be a strategic priority for health insurers | McKinsey & Company

From www.mckinsey.com

Digital technologies and applications have the potential to markedly enhance a payor’s profits. Leadership from the top is necessary to overcome the organizational resistance to change that can make a digital transformation difficult.
umanlife's curator insight, June 27, 5:46 AM

Why digital transformation should be a strategic priority for health insurers | McKinsey & Company

Transformation digitale : la culture d’entreprise doit elle aussi évoluer - HBR

From www.hbrfrance.fr

Une culture d’entreprise peut-elle être un frein à la transformation digitale? Une chose est sûre : transformation digitale et culture d’entreprise doivent évoluer de concert pour que ce soit réellement bénéfique pour l’entreprise. La transformation digitale est un sujet à l’agenda des dirigeants de beaucoup d’organisations depuis quelques années. Il …
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Hackathon, agilité, expérimentation, data… les ingrédients de l'entreprise numérique

From www.zdnet.fr

Connaître la technologie ne suffit pas. Et nombre d'entreprises, dont Voyages-SNCF.com, expérimentent ainsi de nouveaux modes d
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Pharmaceutical Companies with the Most "New Chemical Entity" Drugs

From www.drugpatentwatch.com

Five years of exclusivity is provided for drugs which do not contain active molecules that have appeared in previously-approved drugs.

This is one of the longest exclusivity terms provided by the FDA. Only orphan drugs receive a longer term of exclusivity, although the five years granted under the Generating Antibiotic Incentives Now (GAIN) Act may be added in addition to other exclusivities, giving it an effetively longer span.

This chart shows the companies which have received the most new chemical entity exclusivities in the past five years.

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En Suisse, le pharmacien plus consulté que le médecin

From www.lequotidiendupharmacien.fr

Faire appel à son pharmacien plutôt qu’à son médecin, c’est désormais le réflexe des Suisses, particulièrement lorsqu’ils sont jeunes,
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Les jeunes diplômés en transformation digitale très demandés - Le Monde Informatique

From www.lemondeinformatique.fr

Recrutement : D'après le cabinet de recrutement Michael Page, les jeunes diplômés dans le domaine du marketing digital et de la transformation numériqu
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HCP engagement: Blending accessibility with reliability

From www.wearecouch.com

Healthcare professionals these days are much more likely to be digital natives, so HCP engagement should include a blend of visibility and quality content.
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Diab+ Equilibre : campagne de sensibilisation à l’équilibre glycémique

From buzz-esante.fr

Le laboratoire Sanofi lance une nouvelle campagne de sensibilisation à l'équilibre glycémique et au dialogue proactif avec son médecin : Diab+ Equilibre.
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#Pharma Cannes Lion Health Grand Prix Award Goes to COPD Device Maker. 

From www.mmm-online.com

A deeply emotional campaign developed by Ogilvy & Mather for Philips showing people with lung conditions like cystic fibrosis and COPD learning how to sing and performing at the Apollo Theater won the pharma Grand Prix at the Cannes Lions Health festival of creativity.

 

The campaign, called Breathless Choir and set to Sting's “Every Breath You Take,” seeks to raise awareness about COPD. The 18 choir participants, each of whom has a respiratory condition that can limit their ability to talk or breath, used a Philips SimplyGo Mini, a portable oxygen concentrator.

 

The campaign is a departure in many ways from traditional medical device marketing, which often relies on the technical mechanics of how a device works. In this campaign the product is visible but it is not the focus of the film. Royal Philips has a long history of marketing healthcare products but it also sells electronic toothbrushes, baby monitors, and other consumer products. This may be one reason why the company was interested in marketing a medical device in this manner, von Plato noted.

 

This is the third year that Cannes Lions has held Lions Health, the specialty healthcare segment of the festival. The first year the jury declined to award a Grand Prix, citing the quality of the entries. Last year an unbranded campaign for AstraZeneca and developed by DigitasLBi called Take It From a Fish won the top prize.

 

[Meanwhile, AstraZeneca pulled the Take it From a Fish campaign; see "Like 3-Day Old Fish, AZ's Take it From a Fish Campaign Had Bad Taste"]

 

The gold winners are: Teva Neurosciences' ParkinSounds, developed by Havas Life in São Paulo; Aster Healthcare's The Nazar Initiative, developed by the Classic Partnership Advertising in Dubai; Last Words for the Indian Association of Palliative Care, developed by Medulla Communications; and Pfizer's branded-print campaign for Xalatan eyedrops, developed by McCann Health Hong Kong.

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Oracle Announces Pfizer's Selection of Oracle Cloud for Clinical Data Management and Trial Management Across Its Clinical Trial Portfolio

From m.yahoo.com

finance.yahoo.com: Oracle today announced that after a detailed review and selection process, Pfizer has selected Oracle Health Sciences InForm Cloud Service and the Oracle Siebel Clinical Trial Management and Monitoring ...
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Pharma Marketing Blog: More Free Pharma Lunches Served to Docs = More Prescriptions of the Sponsored Drug

From pharmamkting.blogspot.com

Most physicians do not seem to know that "there is no such thing as a free lunch." Medscape's 2012 Ethics Report survey, for example, revealed that 72% of 23,710 physician respondents answered "Yes" to the question "Do you feel that you could be unbiased with prescribing habits if you accept lunches from pharmaceutical representatives?" (see here).

But, according to other researchers, such thinking is a "slippery slope" on which "Physicians fail to recognize their vulnerability to commercial influences due to self-serving bias, rationalization, and cognitive dissonance" (see "Physicians Under Pharma's Influence: Are Physicians Powerless Pawns of Pharma Psychology?").

Time and time again, when I write about physicians getting free lunches delivered by sales reps, someone always comes forward and says something like "It's ridiculous to think that I can be influenced by a $10 lunch!"

But what if it was a $20 lunch? More recent research indicates those lunches have significant ROI in terms of prescribing brand name drugs.

 

Read more about that research here.

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Medtronic’s Diabetes Makeover From Device Maker to Disease Manager

From www.qmed.com

The medtech company wants to become a player in the entire continuum of diabetes care, and not just in selling insulin pumps and sensors.
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Automédication : une nouvelle campagne de l’Afipa pour informer les Français MyPharma Editions | L'Info Industrie & Politique de Santé

From www.mypharma-editions.com

Du 20 juin au 1er juillet 2016, l'Afipa (Association française de l’industrie pharmaceutique pour une automédication responsable) lance « Ma santé mon choix : la minute info de l’automédication responsable », une opération de communication grand public à vocation pédagogique sur l’automédication responsable.
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"Le numérique, si vous ne pratiquez pas, vous ne comprenez pas", prévient Benoît Thieulin

From www.usine-digitale.fr


L'ex président du CNNUM, Benoît Thieulin, partage désormais son temps entre son agence de communication la Netscouade, où il s’occupe de transformation numérique et d’innovation, et l’école de la communication de Sciences Po, où il construit un projet d’école du numérique.

Pour lui, trois secteurs ne sont pas encore disruptés : la santé, l’éducation et la politique, domaine en fait le plus réglementé où tout reste à faire.

Car si le monde économique a compris la transformation en cours, les politiques eux doivent désormais pratiquer le numérique pour le comprendre.
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How Big IT and Big Pharma are Partnering for Wearables Success

From fr.slideshare.net

How Big IT and Big Pharma are Partnering for Wearables Success
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Improving the Patient Experience Through Content

From www.slideshare.net

Learn from other industries on how to make your content for healthcare stronger, more competitive and appropriate for your audiences.
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2016 Clinical Trials Roundup: Steady course or changing tides? - Citeline

From citeline.com

This year's roundup will review clinical trials that initiated in 2015 to elucidate any ongoing, or new, trends within the world of pharma R&D.
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