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5 Reasons Pharma Should Reconsider Instagram

From www.intouchsol.com

More and more, Instagram is becoming a viable social channel for pharma, if used in the right way. So here are five reasons we believe pharmas should take a new look at Instagram.

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Social listening should be a no-brainer for pharma, study finds

From www.fiercepharmamarketing.com

Start listening to chatter on social media and you'll discover that Pepto-Bismol is commonly used for face masks, allergy OTC meds' side effects are disruptive, and knitters get lots of headaches.

Infegy's recent study divining social insights for pharma also found some interesting prescription drug gems as well. For instance, cancer patients talk more about marijuana than Zofran for nausea relief. And along with insulin shots, diabetes patients also use almonds and nuts, apple cider vinegar and high fiber to manage their disease.

Rion Martin, Infegy's marketing director, said social listening is often an untapped resource for pharma, which even some drugmakers admit. Initial feedback on the study included several companies noting they had never thought of using social media that way, he said. The other significant feedback centered on regulations, particularly adverse events and the question of whether findings via social listening would have to be reported. (The answer is currently no.)

"Today the major value is insight and analysis because of the problem of (vague) regulations," he said. "We advise people to use social media more as a point of research than a point of engagement."

But what to do with all those insights? That depends. In the case of the discovery of knitters getting headaches, the digital ad agency for Tylenol, which uncovered the new target group, caused the headache medicine to shift marketing and SEO strategies, resulting in an increase in visits to its website, according to the Infegy report.

Other findings, like the marijuana chatter, diabetes dietary aids or the side effects of allergy medicine, can be used to look at the impact of side effects, address what's working and what's not working in treatment management or tailor messaging to address specific pain points.

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L'Apec publie un référentiel des métiers du marketing digital - Blog du Modérateur (Blog)

From www.blogdumoderateur.com

Les métiers du marketing digital sont très nombreux. Pour s'y retrouver, l'Apec a publié un référentiel permettant de mieux connaître les métiers cadres du
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Let's tweet over : Silja Chouquet - DE-scribe Medecines #hcsmeu #hcsm

From pharmageek.fr

« If we could develop something to get people to take the medicine we prescribe them, it would have a greater benefit to society than any new drug we could develop. »
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Habits of Physicians Posting for Professional Purposes | Kantar Media Healthcare Research

From www.kantarmedia-healthcare.com

When it comes to posting on social media in a professional capacity, there are certain trends we can notice. We know that a doctor sharing an article is much more likely to be embracing new medical technology or drugs. 

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How will Pharma Sales Reps survive in the digital world?

From www.pharmiweb.com

In a claim made by Pharma industry heads speaking at a recent digital healthcare event in London, pharmaceutical companies need to make more of an effort to move beyond just manufacturing pills and embrace digital health, or “risk failing patie...
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"L’industrie pharmaceutique connaît un véritable big bang", affirme Patrick Errard, président du Leem - Pharmacie #hcsm

From www.usinenouvelle.com

eL’industrie pharmaceutique mise sur son université d’été pour faire évoluer le système de santé. Son syndicat, le Leem, organise pour la première fois à Paris "Pharmacité", un évènement qui devrait rassembler près de 700 participants ce jeudi 2 juillet. Entretien avec Patrick Errard, président du Leem, qui affirme que le secteur a profondément changé.

GIE_GERS's curator insight, July 5, 5:57 AM

#PHARMA #INNOVATION

Transformation digitale : effet de mode ou révolution ? #hcsmeufr

From fr.slideshare.net

Un guide réalisé par Publicis Consulants à destination des dircoms pour tout comprendre de ce qu'on appelle le transformation digitale - Intégrer le digital po…
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Pharma's corporate participation in social media is rapidly evolving - WPP

From www.wpp.com

Pharma’s corporate participation in social media is rapidly evolving, according to a new report published today by Ogilvy Healthworld.
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Connecting The Dots: Which pharma companies are succeeding in the soc…

From fr.slideshare.net

For the full report, please email pharmasocial@ogilvy.com
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Five Things Pharma Can Learn From CPGs | DTC Perspectives

From www.dtcperspectives.com

Pharma insiders sometimes dismiss the marketing campaigns of consumer-packaged goods (CPG) as being too far removed from our work to be relevant. “They have such big budgets! They don’t have our restrictions! What can we learn from them?”A lot, we think.

Group Account Director David Barwig, who is new to Intouch Solutions’ New York office, has a background in the CPG industry. From SC Johnson to “Got Milk,” his multichannel experience has developed the digital side of many household brand names, and his expertise is now coming into play for several of our pharmaceutical clients. 

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Novartis dévoile ses nouveaux projets de lentilles connectées... avec Google

From www.usine-digitale.fr

Les géants de la pharmacie et du numérique ne se sont pas seulement associés dans un projet de lentille intelligente pour le suivi du diabète. Novartis et Google planchent également – et très discrètement – sur deux autres projets bien avancés, a révélé le laboratoire suisse à l’occasion de ses journées dédiées à l’innovation.
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25 chiffres à connaître sur la stratégie de Content Marketing #hcsmeufr

From www.markentive.fr

Hubspot nous gratifie d'une étude très intéressante sur le Content Marketing. Voici les 25 chiffres à retenir pour l'année 2015 !
Claude De Geynst's curator insight, July 3, 3:00 AM

L'évangile selon HubSpot... (ironique). Après avoir martelé ad nauseum que le contenu était Roi... HubSpot nous livre une étude d'intention réalisée auprès de responsables marketing.

 

En lisant entre les lignes, on se rend compte que les marketers les plus matures en matière d'usage de 'Content Marketing' complètent leur attirail de génération de leads par des campagnes payantes. Et c'est là sans doute la bonne pratique à suivre.

1° Diffuser des campagnes payantes, 

2° Analyser leur retour en terme d'efficacité de visite et de conversion d'objectif

3° Créer du contenu correspondant aux mots clés efficaces

4° Diffuser le contenu sur ses média 'propres' (own media)

5° Evaluer le retour et affiner.

 

Voici le cercle vertueux à suivre pour améliorer l'efficacité de vos actions Content Marketing.

PwC Infographic: Costs from specialty drugs skyrocket #hcsmeu

From medcitynews.com

  A new PricewaterhouseCoopers report on medical cost trends highlights how specialty drugs are outpacing traditional drugs in a major way.

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Becoming a socially-active pharmaceutical company #hcsmeu

From www.pmlive.com

What a difference a year makes. Over the last 12 months we have been consciously positioning ourselves to be one of the most socially active pharmaceutical companies, by integrating social media marketing to engage patients.

During this time a lot of people have started asking what's happening with LEO Pharma Spain. Some of LEO Pharma Spain's Social Media profiles have become some of the biggest influencers in world health days, in Spanish and at international dermatology congresses.

In Spain, LEO is at the top of the rankings of influencers in Klout when compared to other big pharmaceutical companies, even reaching the same level as some leading international pharmaceutical accounts. 

LEO's digital department only started one year ago, with a YouTube channel and a Twitter account, but we had a clear digital strategy to understood that if the focus is the patient then we had to listen to them and situate ourselves where their conversations were taking place. 

People discovered that we are more than just a pharma company, in fact, we also help people achieve healthy skin when we develop the best possible solutions for patients and go beyond thinking only about physical products. 

It was during World Psoriasis Day 2014 that I really understood what it meant to be patient-centred. Then I had a conversation with a person who had psoriasis on Facebook. Instead of talking about the treatments she uses she instead focused on her constant battle with the skin condition, and thanked me for LEO's awareness campaign.

But a company cannot have a significant social media presence if its employees aren't active users of a social network, as they play an important role in patient and HCP communication. 

It's similarly impossible for a company's directors, and regulatory and legal departments, to be engaged if they don't understand and use social media.

At LEO Pharma Spain everyone contributes to communication, and this approach has allowed us to build a strong corporate reputation in social media as we engage with our audience at different levels and through different channels.

Patients want access to healthcare information via social media, and most importantly, they want to be heard by pharma. Healthcare professionals have become increasingly active on social media and, in my opinion, pharmaceutical companies have an important role to play here. That's why LEO Pharma Spain wants to break the traditional pharmaceutical approach through a more active use of social media.

In a short time LEO Pharma has reached the biggest Klout in Spain From the 187 pharma companies associated with the local industry association Farmaindustria, LEO Pharma has the most active Social Media profiles, whether those be its blog, or accounts on Google Plus, Twitter, Facebook,YouTube, Linkedin or Pinterest - it is also the first Spain pharma company to have an Instagram profile.

Recently we won the Premios ASPID award for our #DescubreLaPsoriasis(#DiscoverThePsoriasis) social media campaign. With this campaign, we wanted to increase awareness of this disease so that people who suffer from Psoriasis could feel better understood by society by focusing on three key messages: psoriasis is not contagious; psoriasis affects 2 out of every 100 people; and psoriasis is a chronical disease, but it can be controlled.

As a result of our efforts, the campaign became viral on various social media networks and we reached an audience of 11 million people, had more than 6,000 photos and videos published, had 60,000 user interactions and received 30,000 video views.

However, the greatest achievement was managing to let the patients feel that society rallies around them more and that this little known disease is known a bit better.

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Posomed | Le moteur de recherche des produits de santé #hcsmeufr

From posomed.fr

Que vous recherchiez un médicament, une indication, un produit de santé, une molécule ou un laboratoire pharmaceutique, vous trouverez facilement et rapidement ce que vous recherchez grâce à un moteur de recherche évolué capable d'anticiper vos...
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Table ronde : #esanté, les géants du numérique vont ils tout rafler? #hcsmeufr #univesante15

From universite-esante.com

Lionel Reichardt / le Pharmageek:

Table ronde que j'aurais le plaisir d'animer Jeudi 2 juillet à Castres lors de l'Université d'été de la esanté avec mon camarade du club digital santé Thibaud Guymard de MSD et des représentants de Huawei et de Samsung.. Big tech vs Big Pharma !

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#Pharma: Don’t Miss the Medical App Opportunity #hcsmeufr #hcsmeu #hcsm

From blog.treato.com

Branded web sites, social media activity and DTC ads are just some of the many ways pharma marketers can get their message out directly to patients, and in some cases – such as social media – even engage directly. But what if a pharma marketer could be in a patient’s pocket at all times, and Read more
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Numérique: quelles perspectives pour les industries de santé? - Juin 2015 - Pharmaceutiques @hcsmeufr

From www.pharmaceutiques.com

Le numérique "change complètement la donne pour la R&D", conduit à une "refonte totale de 'l'evidence based medicine'", "bouleverse la relation médecin-patient" et ouvre la voie à l'"open innovation", a expliqué le Dr Patrick Delavault, directeur...
GIE_GERS's curator insight, June 29, 2:29 AM

#PHARMA #INNOVATION 

L'industrie des produits de santé: le fleuron méconnu du Produire en France #hcsmeufr

From www.huffingtonpost.fr

ÉCONOMIE - L'industrie des produits de santé doit profiter des opportunités qu'offrent cette actualité et dont se sont déjà saisies bon nombre de secteurs tels que l'automobile et le textile ou encore l'alimentation.
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Un jeu vidéo pour découvrir l’industrie pharmaceutique #seriousgame #hcsmeufr

From jactiv.ouest-france.fr

Pharma War est un jeu vidéo gratuit accessible à tous a été créé par les Entreprises du Médicament. Il explique de manière vivante et concrète comment fonctionne l'industrie pharmaceutique.
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Google décrypte l’usage du web en France et dans le monde en 2015 #hcsmeufr #mbamci

From www.blogdumoderateur.com

Google met à disposition des marketeurs un site dédié aux pratiques et aux usages des consommateurs, en France et dans le monde : Consumer Barometer. Réali
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5 Ways the Patient Voice will Change Your Business Decisions

From corp.treato.com

Learn how pharma companies transformed patient voice data from the social Web into strategic and impactful plans to advance business goals in our latest white paper, Putting the Patient Voice into Practice.
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[Marketing 2020] Digital : l'évolution plus que la révolution #hcsmeufr

From www.ecommercemag.fr

Les CMO français maîtrisent les fondamentaux du marketing, mais restent frileux en matière de digitalisation et d'innovation : tel est le constat dressé par l'étude Marketing 2020 France.
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Roche s'appuie sur les big data pour ses outils diagnostics #pharma #hcsmeufr

From www.usine-digitale.fr

 Numéro un mondial des outils de diagnostic, le groupe suisse Roche mise sur les technologies de pointe et le numérique pour fournir des tests toujours plus rapides et précis.

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