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Infographie : usage des réseaux sociaux par les professionnels de santé

Infographie : usage des réseaux sociaux par les professionnels de santé | PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK | Scoop.it
From buzz-esante.com - December 27, 2012 8:12 AM
SanteConnect a réalisé le premier observatoire sur l’usage des réseaux sociaux par les professionnels de santé. Découvrez les résultats en infographie. L’usage des réseaux sociaux se développe au s...

Via Isabelle Delignière-Léglise, Agathe Quignot, Lionel Reichardt / le Pharmageek
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KatiaMattioli's curator insight, December 28, 2012 1:20 PM

Un observatoire sur l'usage des réseaux sociaux par les professionnels de la santé révèle une utilisation encore inégale.
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Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers | PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK | Scoop.it
From www.emarketer.com - September 12, 2012 1:53 PM

Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.

 

Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign.


Via Pierre Lelong
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