PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
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MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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L'utilisation des tablettes explose chez les commerciaux

L'utilisation des tablettes explose chez les commerciaux | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Dans sa dernière étude, le cabinet Markess International s'est intéressé à l'adoption des tablettes et des terminaux mobiles en entreprises. Certaines applications professionnelles ou secteurs d'activité sont nettement plus concernés que d'autres.

Via dbtmobile, Lionel Reichardt / le Pharmageek
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Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.

 

Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign.


Via Pierre Lelong
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