PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
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MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Psoriasis Social Media Trends

Psoriasis is the most prevalent autoimmune disease in the US, afflicting 7.5 million people. Depending on the severity, psoriasis can cause both extreme physica

Via Antoine POIGNANT, MD, Lionel Reichardt / le Pharmageek
Antoine POIGNANT, MD's curator insight, December 19, 2012 11:59 PM

#hcsm Social Media Trends are "mandatory" 4 Pharma in 2013

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Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.

 

Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign.


Via Pierre Lelong
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