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5 Reasons Pharma Should Reconsider Instagram

From www.intouchsol.com

More and more, Instagram is becoming a viable social channel for pharma, if used in the right way. So here are five reasons we believe pharmas should take a new look at Instagram.

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LE MARCHE PHARMACEUTIQUE EN FRANCE 2014 #laDATAréférence #hcsmeufr #infographie

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RETROUVEZ NOS ACTUALITES SUR LE SITE DU GIE GERS

From www.gie-gers.fr

Click here to edit the title

GIE_GERS's curator insight, April 29, 4:02 PM

Le GIE GERS est un groupement d’intérêt économique créé par les entreprises de l’Industrie Pharmaceutique. Depuis 40 ans, le GERS accompagne ses adhérents dans l’analyse des marchés et le pilotage de la performance et propose une donnée exhaustive unique en mutualisant les données du médicament et des produits de santé.

MSD lance DiabetoPartner sur l'Apple Watch

From buzz-esante.com

MSD France lance la première application Apple Watch dédiée aux diabétiques, pour améliorer le suivi quotidien de leur maladie, en partenariat avec la Fédération Française des Diabétiques : DiabetoPartner. 

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LE MARCHE PHARMACEUTIQUE EN FRANCE 2014 #laDATAréférence #hcsmeufr #infographie

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Comment réussir sa transformation digitale

From www.oxygrey.com

Découvrez les 3 étapes à suivre pour assurer votre transformation digitale dès aujourd'hui et définissez le prochain cap de croissance de votre entreprise.
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Digital disruption of medical education

From www.pharmaphorum.com

Len Starnes reflects on how digital trends are changing medical education in Europe and, in particular, medical society congresses. Online learning may be the direction of travel for medical education but it is by no means a straight road. Two...
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Roche Diabetes Care lance la page Facebook "Bien vivre mon diabète"

From buzz-esante.com

Le laboratoire Roche Diabetes Care enrichi son offre digitale pour accompagner le patient diabétique dans sa vie au quotidien avec le lancement d'une page Facebook : Bien vivre mon diabète. Découve...
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Will twitter Direct message new feature influence the way Pharma is using this channel ?

From www.fiercecmo.com

Twitter announced a feature that enables users to receive any private message—even from people they don't follow. Previously, users would only get direct messages from users that followed them.
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The State Of Digital Excellence In The Pharmaceutical Industry In 2015 Capabilities

From www.dt-associates.com

Pharmaceutical firms must adopt and consistently execute practices that lead to digital excellence and give them a competitive edge. Which of these firms are accelerating away from the rest of the marketplace? We found that only two—Merck and Bristol-Myers Squibb—are doing reasonably well and achieving excellence and maturity in their digital capability. Firms taking a disciplined approach to digital transformation achieved higher maturity in digital capability than their less-disciplined peers. To reach the next level of maturity, firms should invest in foundational digital capabilities, develop locally relevant plans, and bridge the gaps between marketing, digital, and IT.
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» « Bien vivre mon diabète » : Roche Diabetes Care France lance sa page Facebook

From www.mypharma-editions.com

Roche Diabetes Care France vient d'ouvrir la page Facebook « Bien vivre mon diabète ». Ce nouvel espace d’informations et d’échanges a pour objectif de faciliter le quotidien des patients diabétiques et d’améliorer leur qualité de vie, leur autonomie, leur confort et leur mobilité.
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Santé connectée: « Sanofi est à l'avant-garde de cette révolution »

From www.latribune.fr

Gilles Litman explique pour La Tribune comment le premier groupe pharmaceutique français veut développer une véritable stratégie e-santé pour compléter son offre médicamenteuse et auréoler son image d'une forte composante 2.0.
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Big Data et pharmacie : Roche s'inocule de nouvelles données

From www.silicon.fr

En plus des essais cliniques, les laboratoires Roche vont manipuler des données retraçant les effets de ses molécules sur la durée.
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Transformation digitale de l'industrie : une opportunité à 1 250 milliards d'euros | L'Atelier : Accelerating Business

From www.atelier.net

Roland Berger estime que si le secteur industriel européen rate son tournant numérique, il engrangerait une perte de plus de 605 milliards d'euros d'ici 2025.
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Which #Pharma Companies are BIG in Social Media Engagement? Hint: Doesn't Correlate with Sales!

From www.slideshare.net

Ogilvy CommonHealth Worldwide evaluated  how  14 major pharma companies  were  performing  across  six  key  categories:  


  1. Social presence: How  many  social  networks  was  the  company  on?   
  2. Activity: Was  the  content  kept  fresh  with  regular  updates?
  3. Engagement: Were  the  companies    engaging  their  users  and  generating interest?    
  4. Social network: How  simple  and  intuitive  was  the   connection  between  social  networks?    
  5. Virality: Was  the  content  spread  around   the  social  sphere?
  6. Sommunity Size: How  big  was  the  community?
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Stop, Collaborate and Listen: The Social Lives of Healthcare Professi…

From www.slideshare.net

Shwen Gwee's keynote presentation from the BDI "Future of Healthcare Professionals Collaboration Leadership Luncheon" hosted by Within3
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The Dilemma of the Tablet-Enabled Physician | Physicians Practice

From www.physicianspractice.com

"I value my time off. Years ago when first going onto EHR, I could not connect from my house so I learned to get everything done before leaving the office. My time off was truly unconnected. This EHR change to mobile is going to necessitate another change in work flow for me.

There are two ways to approach this subject:

1. It will allow me to follow my patients more closely since I can get their lab results and follow-up data without being in the office. This will improve my relationship with my patients and result in more detailed care for them.

2. I will never really be out of the office. This could have legal ramifications.

The answer will likely be having a better buddy system and sign-out criteria in our practice. Right now, I have a buddy that will keep an eye on my charts and labs when I am away. We try to notify our buddies when they need to take over. Sometimes, it doesn't always work that way. So far, nothing serious has gotten missed … but we must remain vigilant in making sure follow up happens."

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Why Pharma companies have no substantial impact on the mHealth app economy #pharma #hcsmeu

From research2guidance.com

Leading Pharma companies fail, to have a significant impact on the mHealth app market. More than 100 available apps have generated only limited reach.
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L'industrie pharmaceutique parie sur une médecine de plus en plus personnalisée #hcsmeufr

From www.ladepeche.fr

(AFP) - La médecine personnalisée, qui vise à proposer des traitements adaptés à chaque patient, continue à se développer contre le cancer, mais concerne désormais aussi des maladies chroniques comme le diabète, et pourrait même trouver des ...
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Determining How Much Pharma Spends on Internet vs. TV DTC Advertising is a Daunting Task!

From pharmamkting.blogspot.com

I prepared the chart on the left for the Pharma Marketing News article "DTC Ad Spending Rises from the Grave," which was published this Monday. You should compare this version of the chart to the one I published here on Pharma Marketing Blog last week (here). 

This chart says 5% of pharma's 2014 DTC ad budget went to the Internet (excluding search), whereas the previous version says only 3%. 

This chart says 63% of the budget went to TV, whereas the previous version says 70%. 

I'll ignore print for now. 

Determining the exact amount that the pharmaceutical industry spends on advertising via different media (TV, print, Internet, etc.) is a daunting task. Numbers regarding pharma DTC spending come from two sources: Nielsen and Kantar Media. Both report "measured media" spending, which includes TV, magazines, news-papers, radio, outdoor, and Internet (display ads only, not including search). Kantar tracks over 3,000 media sources throughout the US and Canada, which is a different methodology than that used by Nielsen. As a result, the numbers from these sources often do not match (for more on that, read "Making Sense of Pharma DTC Spending Trends"). 

Why the Differences?


Read more here.

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The Digital Divide in pharma

From www.a-cross.com

Across Health blog: the Digital Divide in pharma: HCPs’ needs exceed pharma’s digital offerings, particularly in the medical space. Want to learn more?
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UCB leads "epilepsy hackathon

From www.ucb.com

Hack Epilepsy will bring together developers, designers and digital experts, along with healthcare providers and patients to imagine new ways of applying digital technologies that can make a real difference for the epilepsy community.

Jurjen Söhne's curator insight, April 16, 2:16 AM

Hack Epilepsy will bring together developers, designers and digital experts, along with healthcare providers and patients to imagine new ways of applying digital technologies that can make a real difference for the epilepsy community

How Pfizer Canada is Leading the Pharmaceutical Market in Social Media

From blog.hootsuite.com

Learn how Heather Bisset has found a solution to manage corporate reputation and customer relationships with strategy for corporate social media accounts.
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