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Rescooped by Lionel Reichardt / le Pharmageek from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
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Health Tech Startup Medikly Disrupts Pharma Marketing with KONNECT

Health Tech Startup Medikly Disrupts Pharma Marketing with KONNECT | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Health tech startup Medikly disrupts pharma marketing with KONNECT that integrates content management, social media and big data analytics into one solution (Health Tech Startup Medikly Disrupts Pharma Marketing with KONNECT
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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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eyeforpharma Barcelona 2015 #placetogo #hcsmeu

eyeforpharma Barcelona 2015 #placetogo #hcsmeu | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

 #place to go12th annual 3-day global conference covering all aspects of commercial pharma, the go-to pharma event

Lionel Reichardt / le Pharmageek's insight:

PLACE TO GO

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Rescooped by Lionel Reichardt / le Pharmageek from PUBLICITE et Créativité en Version Digitale
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La moitié de la pub en ligne n'est pas vue par les internautes

La moitié de la pub en ligne n'est pas vue par les internautes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

“Que se passera-t-il si les annonceurs se rendent compte que la moitié de leurs bannières ne seront jamais vues ? Pour les éditeurs, le débat n’est pas là. Pour les annonceurs, il ne faut pas en [...]”


Via Alexandre Stopnicki
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How to implement patient centricity from Lode Dewulf at UCB pharma #efp2014 @eyeforpharma

How to implement patient centricity from Lode Dewulf at UCB pharma #efp2014 @eyeforpharma | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Lode Dewulf, VP, Chief Patient Affairs Officer at UCB speaking at eyeforpharma Barcelona on how to implement patient-centricity. eyeforpharma's youtube chann...
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Biogen Straps Fitbits Onto MS Patients' Wrists

Biogen Straps Fitbits Onto MS Patients' Wrists | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Data collected from the bands might lead to better treatments
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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The benefits of a customer-centered approach in pharma marketing

The benefits of a customer-centered approach in pharma marketing | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharma still doesn’t quite ‘get’ customer experience and remains significantly out of sync with consumer sentiment. This post lays out why pharma needs to think customer first.

Via COUCH. , eMedToday
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Creating value beyond the pill

Creating and capturing value beyond the pill: why it's a necessity, how to do it right and key success factors
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Rescooped by Lionel Reichardt / le Pharmageek from Digital infographics
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Le mobile, désormais un média de masse

Le mobile, désormais un média de masse | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Plus de 18 millions de smartphones vendus en France en 2014. Le marché du mobile atteint un grand niveau de maturité, comme le souligne le 8e baromètre trimestriel du marketing mobile.

Via Rémy TESTON
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharma Marketing Blog: FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as Medical Devices

Pharma Marketing Blog: FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as Medical Devices | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Aleksandra Misiorowska, eMedToday
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A Strategic value to iPad e-detailing?

A Strategic value to iPad e-detailing? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Necessary or critical?

Via Mads Krogh Petersen, eMedToday
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Top 7 Trends in Pharma Marketing for 2015

Top 7 Trends in Pharma Marketing for 2015 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.

Via Philippe Marchal/Pharma Hub
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Jerome Leleu's curator insight, January 28, 1:17 AM

ajouter votre aperçu ...

Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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Seven Steps to a Digital Engagement Strategy for Physicians

Seven Steps to a Digital Engagement Strategy for Physicians | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
As physicians increasingly turn to digital for information gathering disease, treatment and brand websites are inevitably necessary and…

Via COUCH. , eMedToday
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Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes

Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible http://t.co/zwC2hvKBoe


Via Ricard Robledo
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Sales Reps and the New Commercial Organization

Sales Reps and the New Commercial Organization | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Sales Reps and the New Commercial Organization PharmExec.com Structural transformations in the life sciences industry have put the traditional sales role under increasing scrutiny, with the most prominent change being a drastic reduction in field...

Via eMedToday
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Let's Tweet Over : Interview Alexandra Fulford @pharmaguapa - Social Media for Pharma conference #hcsmeu

Une chaîne dédiée à la E santé... d'expériences vécues comme la Silicon Valley aux émissions de J'IRAI TWEETER CHEZ VOUS #JTCV en passant par de beaux événem...
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eyeforpharma Barcelona 2015

eyeforpharma Barcelona 2015 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
12th annual 3-day global conference covering all aspects of commercial pharma, the go-to pharma event
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Google, Biogen will use wearable sensors to study multiple sclerosis

Google, Biogen will use wearable sensors to study multiple sclerosis | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Biogen Idec has partnered with Google X, Google’s business unit for long-term “moonshot” projects, to study outside factors that might contribute to the progression of multiple sclerosis (MS), according to a report from Bloomberg.

Google and Biogen will use sensors, software, and data analysis tools to collect and analyze data from people who have MS. The companies aim to explore why MS progresses differently in each patient.

Bloomberg pointed out that Biogen has used digital tools for its disease research in the past. Last month, Biogen announced that it was using Fitbit activity trackers to gather data from people who have MS. It gave 250 Fitbit bands to participants to track their level of activity and sleep patterns. Last summer, the pharma company worked with Cleveland Clinic to develop an iPad app to assess MS progression. 


more at http://mobihealthnews.com/40031/google-biogen-will-use-wearable-sensors-to-study-multiple-sclerosis/



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Farid Mheir's curator insight, January 29, 7:43 AM

Companies should do this more often: experiment with new technologies - cloud, analytics, wearables, etc. - to explore new business opportunities with minimal investments. All technology companies do it yet few in the traditional environments seam to grab the opportunity. Why?

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25 Disruptive Technology Trends 2015 - 2016

Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016. Topics include cyber security, mobile payments…
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@eyeforpharma Barcelona 2015 Place to go to learn on MCM for #pharma #hcsmeu #hcsmeufr

@eyeforpharma Barcelona 2015 Place to go to learn on MCM for #pharma #hcsmeu #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
12th annual 3-day global conference covering all aspects of commercial pharma, the go-to pharma event
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Rescooped by Lionel Reichardt / le Pharmageek from education du patient
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Arthrose : un site pour accompagner les patients - A la une - Destination Santé

Arthrose : un site pour accompagner les patients - A la une - Destination Santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Validé par des experts rhumatologues, le site Arthrocoach.com fourmille de conseils pratiques. Ce service en ligne totalement gratuit a été conçu pour acco

Via Marie Françoise de Roulhac
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Using Digital Insights for Pre-launch in the Pharmaceutical Industry

Using Digital Insights for Pre-launch in the Pharmaceutical Industry | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via COUCH. , Stephen Dunn, eMedToday
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Study: 80% of Companies Will Increase Digital Marketing Budgets

Study: 80% of Companies Will Increase Digital Marketing Budgets | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
as digital marketing rises in importance, 80% of companies plan to increase their digital marketing budgets, according to a study by mondo.

Via Philippe Marchal/Pharma Hub
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Digital dawn: Online interactions with MDs leading to more prescripts

Digital dawn: Online interactions with MDs leading to more prescripts | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Emails, webinars, and automated sales calls are three digital interactions that doctors are becoming comfortable with—and increasingly responding to by writing a prescription.

Via Philippe Marchal/Pharma Hub, eMedToday
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Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going?

Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
While biotech/pharma is set to reach a high in investment dollars this year, the exits and growth of digital health are trumping traditional life science deals.

Via Adrian Adewunmi Ph.D, Ricard Robledo
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Digital Sales Tools are Influencing More Docs to Consider Prescriptions?

Digital Sales Tools are Influencing More Docs to Consider Prescriptions? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A new analysis finds that e-mails, webinars and automated sales calls increasingly represent more interactions with doctors.
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