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Content Marketing & Pharmaceutical Industry : what is the best process ?

Content Marketing & Pharmaceutical Industry : what is the best process ? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it


According to  Buddy Scalera, (Senior VP Ogilvy CommonHealth Interactive Marketing), content travels across multiple platforms, so it should be developed and delivered in a way that is “platform-agnostic.” Strategic goals for content must be aligned to move people through the sales funnel or consideration process. Audit analysis must be conducted to determine if gaps exist.


Content should be personalized. Content creation should be a multi-phase process: Ask a lot of questions, figure out what your customers want, determine what already exists, think like a publisher, and make it part of your process.


Content is more than text and is not always consumed the way you think. Content is not limited; data the audience wants to consume on their mobile devices is different from what they want on their computers.


Original source : http://contentmarketinginstitute.com


Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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25 Disruptive Technology Trends 2015 - 2016

Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016. Topics include cyber security, mobile payments…
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@eyeforpharma Barcelona 2015 Place to go to learn on MCM for #pharma #hcsmeu #hcsmeufr

@eyeforpharma Barcelona 2015 Place to go to learn on MCM for #pharma #hcsmeu #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
12th annual 3-day global conference covering all aspects of commercial pharma, the go-to pharma event
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Arthrose : un site pour accompagner les patients - A la une - Destination Santé

Arthrose : un site pour accompagner les patients - A la une - Destination Santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Validé par des experts rhumatologues, le site Arthrocoach.com fourmille de conseils pratiques. Ce service en ligne totalement gratuit a été conçu pour acco

Via Marie Françoise de Roulhac
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Using Digital Insights for Pre-launch in the Pharmaceutical Industry

Using Digital Insights for Pre-launch in the Pharmaceutical Industry | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via COUCH. , Stephen Dunn, eMedToday
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Study: 80% of Companies Will Increase Digital Marketing Budgets

Study: 80% of Companies Will Increase Digital Marketing Budgets | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
as digital marketing rises in importance, 80% of companies plan to increase their digital marketing budgets, according to a study by mondo.

Via Philippe Marchal/Pharma Hub
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Digital dawn: Online interactions with MDs leading to more prescripts

Digital dawn: Online interactions with MDs leading to more prescripts | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Emails, webinars, and automated sales calls are three digital interactions that doctors are becoming comfortable with—and increasingly responding to by writing a prescription.

Via Philippe Marchal/Pharma Hub, eMedToday
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Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going?

Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
While biotech/pharma is set to reach a high in investment dollars this year, the exits and growth of digital health are trumping traditional life science deals.

Via Adrian Adewunmi Ph.D, Ricard Robledo
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Digital Sales Tools are Influencing More Docs to Consider Prescriptions?

Digital Sales Tools are Influencing More Docs to Consider Prescriptions? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A new analysis finds that e-mails, webinars and automated sales calls increasingly represent more interactions with doctors.
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Rescooped by Lionel Reichardt / le Pharmageek from 2- HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
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Let's Tweet Over : Interview with John MACK @pharmaguy at Social Media for Pharma conference #hcsmeu #hcsmeufr #hcsm

Une chaîne dédiée à la E santé... d'expériences vécues comme la Silicon Valley aux émissions de J'IRAI TWEETER CHEZ VOUS #JTCV en passant par de beaux événem...
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Who Needs What From Pharma E-Detailing? | Actua...

Who Needs What From Pharma E-Detailing? | Actua... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
There are more hands in the circle than HCPs and reps. E-detailing programs connect players with a range of motivations.

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Information sur le monde de la pharmacie
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Merck Serono mise sur les médicaments connectés - L'Usine Digitale

Merck Serono mise sur les médicaments connectés - L'Usine Digitale | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
L'Usine Digitale Merck Serono mise sur les médicaments connectés L'Usine Digitale Pour se différencier de ses concurrents dans les traitements de maladies chroniques, le laboratoire pharmaceutique allemand Merck Serono tente des "solutions...

Via Philippe Charrier
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Rescooped by Lionel Reichardt / le Pharmageek from Doctors 2.0 + You (v. fr.)
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CESSIM - L'infographie Cardiologue Janvier 2015 #doctors20 #hcsmeufr

CESSIM - L'infographie Cardiologue Janvier 2015 #doctors20 #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Denise Silber
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Denise Silber's curator insight, January 23, 4:05 AM

Les cardiologues français ne se sentent pas tous bien informés sur la recherche et leur spécialité. Et ils sont preneurs de plus d'information, notamment par le canal numérique;

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SMI - SOCIAL MEDIA for PHARMA London #pharmasocialmedia #videotrailer #hcsmeu #hcsmeufr

http://youtu.be/VIOyA2TVosU
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Creating value beyond the pill

Creating and capturing value beyond the pill: why it's a necessity, how to do it right and key success factors
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Le mobile, désormais un média de masse

Le mobile, désormais un média de masse | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Plus de 18 millions de smartphones vendus en France en 2014. Le marché du mobile atteint un grand niveau de maturité, comme le souligne le 8e baromètre trimestriel du marketing mobile.

Via Rémy TESTON
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharma Marketing Blog: FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as Medical Devices

Pharma Marketing Blog: FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as Medical Devices | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Aleksandra Misiorowska, eMedToday
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A Strategic value to iPad e-detailing?

A Strategic value to iPad e-detailing? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Necessary or critical?

Via Mads Krogh Petersen, eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
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Top 7 Trends in Pharma Marketing for 2015

Top 7 Trends in Pharma Marketing for 2015 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.

Via Philippe Marchal/Pharma Hub
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Jerome Leleu's curator insight, Today, 1:17 AM

ajouter votre aperçu ...

Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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Seven Steps to a Digital Engagement Strategy for Physicians

Seven Steps to a Digital Engagement Strategy for Physicians | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
As physicians increasingly turn to digital for information gathering disease, treatment and brand websites are inevitably necessary and…

Via COUCH. , eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Healthcare Trends
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Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes

Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible http://t.co/zwC2hvKBoe


Via Ricard Robledo
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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Sales Reps and the New Commercial Organization

Sales Reps and the New Commercial Organization | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Sales Reps and the New Commercial Organization PharmExec.com Structural transformations in the life sciences industry have put the traditional sales role under increasing scrutiny, with the most prominent change being a drastic reduction in field...

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from [Pharma & Life sciences: patient-centricity, social media and direct communication to patients - Pharma multichannel communication & marketing - Digital drug products] by VAB Traductions
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What do doctors want from pharma websites?

What do doctors want from pharma websites? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

"POST SUMMARY: Physicians often visit pharma product websites and have specific information needs when it comes to prescription drug information."


Via VAB Traductions
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Rescooped by Lionel Reichardt / le Pharmageek from Biotech, Pharmas and ideas
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Pfizer strikes genetic research deal with 23andMe

Pfizer strikes genetic research deal with 23andMe | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Lupus study and research community forms just one part of their collaboration. Following on hot on the heels of its Parkinson's disease collbaoration with Genentech, 23andMe will give Pfizer access to its research and analysis services.


Via Herve Ansanay
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Comment sécuriser davantage le médicament? - Janvier 2015 - Pharmaceutiques

Comment sécuriser davantage le médicament? - Janvier 2015 - Pharmaceutiques | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Les exigences en matière de sécurité du médicament se durcissent mais se heurtent à de nombreux obstacles, principalement techniques, ont pointé les Académies de Médecine, de Pharmacie et des Sciences lors d'une séance commune. Les différents intervenants ont présenté des pistes d'amélioration.

Via RECIPRO RH
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PHARMA SOCIAL MEDIA #PHARMA #pharmasocialmedia #hcsmeu (with images, tweets) #hcsmeues #hcsmeufr #hcsm

#pharmasocialmedia - tweets & pics & video - london
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