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The importance of a successful pharma marketing strategy ...

The importance of a successful pharma marketing strategy ... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
This is an interview with David Richardson, Cutting Edge Information, about the importance of a successful pharma marketing strategy.
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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by Lionel Reichardt / le Pharmageek from Social Media and Healthcare
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FDA Proposes Guidelines for Posting Medical-Product Information Online

A lot can be misconstrued in the silent world of the Internet. While online technology has changed the communications paradigm, it also has resulted in bad information, embarrassing typos, factual errors and malfeasance.

Fake Web sites, botched emails, rambling blogs and photo abuse appear in cyberspace every day. Most of it is innocuous. But the stakes are higher for the medical community as it adapts to and enters the digital realm.

“In today’s world, in addition to traditional sources of medical product information, patients and health care providers regularly get information about FDA-regulated medical products through social media and other Internet sources, and those technologies continue to evolve,” wrote Thomas Abrams, of the Food and Drug Administration’s Office of Prescription Drug Promotion, on the FDAVoice blog. “But regardless of the Internet source used to communicate about medical products, the public health is best served by clear, accurate, truthful and non-misleading information about them.”

The agency has acknowledged the convenience, importance and popularity of social media as a resource for the medical community and industry-at-large by developing a set of best practices for current and future sites. The best practices come in the form of two proposed guidances, the goals of which are to help companies state the purposes of their products with the utmost honesty.

Both guidances relate to medical devices and prescription drugs.

“These documents strive to ensure that the information provided by drug and device companies is accurate and will help patients to make well-informed decisions in consultation with their health care providers,” Abrams wrote.

The first guidance addresses posting information to Twitter and paid-search sites that have character limits. The task of presenting the benefits and risks of a product in 140 characters or less can be daunting – and dangerous.  Both sides of the story need to be told, and a link or a phone number should be provided to give consumers a way to get more information from the company or an additional source.

The second guidance recommends ways for companies to correct information relayed about their products online, whether in a blog or on a Facebook post, whether negative or positive.

“We developed these new guidances, in part, to respond to requests for best practices from companies and other stakeholders,” Abrams wrote. “We gave careful thought to our draft recommendations, and we understand technology will continue to evolve.”

Because of the inherent risks posed by medical devices (defects) and prescription drugs (addiction), and their respective benefits (improved lifespan and disease prevention), the agency prioritized the proposed guidances.

“As a regulatory agency, we are committed to ensuring that the information about these products that their manufacturers and distributors direct at patients and health care providers is accurate and balanced,” Abrams wrote.



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rob halkes's curator insight, Today, 3:00 AM

The world does open up for information on line, also about medical products ! 


Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the Pill? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Medical Marketing and Media
Leadership Exchange: How Do We Get Beyond the Pill?

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Santé, digital, marketing
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Cardiocity : plateforme web destinée aux professionnels de santé

Cardiocity : plateforme web destinée aux professionnels de santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Le laboratoire Boehringer-Ingelheim a lancé il y a quelques semaines une nouvelle version de sa plateforme d'échanges et d'informations destinée aux professionnels de santé : Cardiocity. Présentati...

Via Rémy TESTON, Durand Stéphanie
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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Pharma and Healthcare Sales go digital with e-d...

Pharma and Healthcare Sales go digital with e-d... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
“Last month Pfizer rolled out a new way of marketing medicines, by introducing digital drug representatives.

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
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Most of pharma's 2014 woes playing out as execs expected

Most of pharma's 2014 woes playing out as execs expected | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
When surveyed about their outlook, pharma industry leaders said they felt plagued by uncertainty and beaten down by budget cuts. More than half worried they would receive pink slips by the end of this year.

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
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Most Popular Digital Marketing and Online Advertising Metrics

Most Popular Digital Marketing and Online Advertising Metrics | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Source: CMO Council [download page]

Notes: Familiar metrics top the list of those used to track the effectiveness of digital marketing or online advertising campaigns, with clicks, response and conversion rates (51%) the most commonly-cited top-5 measure, per the CMO Council's survey of 525...

Via uri goren
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Rescooped by Lionel Reichardt / le Pharmageek from Health and Biomedical Informatics
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Electronic Health Records Help With Medication Reconciliation

Electronic Health Records Help With Medication Reconciliation | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Key challenges to effective medication reconciliation include improving access to reliable medication histories and refining EHR usability.

Via Adrian Adewunmi Ph.D, HaBIc
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
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Side Effect Warnings Can Increase Pharmaceutical Sales

Side Effect Warnings Can Increase Pharmaceutical Sales | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects.  You know what I mean.  After watching a smiling and attractive person running through a [...]

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from Doctors Hub
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Medicines Adherence: Supporting Patients with their Treatment (MOOC)

Medicines Adherence: Supporting Patients with their Treatment (MOOC) | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
How can healthcare professionals help patients to improve their health through medicines adherence?

Via Philippe Marchal/Pharma Hub
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Rescooped by Lionel Reichardt / le Pharmageek from Search engine optimization : SEO
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Combine Content Marketing with SEO 2014

Combine Content Marketing with SEO 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Combine Content Marketing with SEO 2014 Backlink is a recommendation-link of a webpage from other webpages in the form of a hyperlink.Building backlinks

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Rescooped by Lionel Reichardt / le Pharmageek from Santé, digital, marketing
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Pierre Fabre lance un site web dédié à l’acné sévère

Pierre Fabre lance un site web dédié à l’acné sévère | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Le laboratoire Pierre Fabre Dermatologie a lancé il y a quelques jours un nouveau site web consacré à l'acné sévère : acne-severe.com. Découverte. Pour répondre aux interrogations des patients et p...

Via Rémy TESTON, Durand Stéphanie
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Multichannel Marketing
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Pharma Digital Marketing Stuck in a Rut

Pharma Digital Marketing Stuck in a Rut | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

“ I was recently reviewing a digital agency's suggested digital tactical plan for a large health care client and I realized that things really haven't changed much in the last 5-8 years. This is quite”


Via Mike Madarasz, Stephen Dunn
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
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GSK relaunches COPD website

GSK relaunches COPD website | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Revamped online hub offers tools and guidance for those affected by respiratory condition

Via Emmanuel Capitaine
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Le Lab Marketing Digital's curator insight, August 19, 1:29 AM


GlaxoSmithKline has relaunched a website dedicated to the respiratory condition chronic obstructive pulmonary disease (COPD).

The redesigned COPD.com website will provide :

  • disease education
  • interactive tools
  • tips and testimonials from patients living with the disease
Rescooped by Lionel Reichardt / le Pharmageek from mHealth- Advances, Knowledge and Patient Engagement
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What's The ROI Of A Smartphone Given To Patients With A Chronic Health Condition?

What's The ROI Of A Smartphone Given To Patients With A Chronic Health Condition? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Thanks to a pilot project announced today by Microsoft, TracFone and Health Choice Network (here) we're about to find out. Set to launch in January, the pilot project is designed to test the theory that smartphones can lower costs and manage chronic conditions like diabetes with better health outcomes. One big [...]

Via Celine Sportisse, eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Hospitals: Trends in Branding and Marketing
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Healthcare Marketers Are Behind the Curve on Content

Healthcare Marketers Are Behind the Curve on Content | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
We've all been there—Googling a laundry list of symptoms out of concern that our cough and runny nose could be something more serious. In fact, the third most popular online activity—right behind checking email and using a search engine—is looking for answers to health-related questions, according to a Pew Internet survey.

Via COUCH. , eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharmaceutical Field - eDetailing and how it affects you

We’ve all heard about it,but what exactly is it? And how will it impact the work of medical representatives? Dr Andree K Bates takes a detailed look at the various forms of eDetailing.
eDetail...

Via eMedToday
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Introducing the 7-Day Challenge to Live Like You

Introducing the 7-Day Challenge to Live Like You | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Tracking is the latest craze – there are wearable devices for pretty much everything. For people living with MS, the benefits of life tracking can be huge.
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Marketing
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How Can Pharmaceutical Companies Build Closer Relationships With Social Patients?

How Can Pharmaceutical Companies Build Closer Relationships With Social Patients? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
This year, FDA has final begun to offer some guidance to marketers about social media. Heres what social patient say they want

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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
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Novartis’ mobile health strategy poised to move from tracking to virtual care

Novartis’ mobile health strategy poised to move from tracking to virtual care | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Novartis currently has 13 iPhone apps in the Apple App Store, nine of which are patient or consumer-facing. The list includes two games, “Sickel Cell Iron Invaders” and “Marley’s World” which are designed to teach players about Sickle Cell disease and Multiple Sclerosis, respectively. It also includes MyNetManager and Clinical Trial Seek, two apps that launched last March.


Via Philippe Marchal/Pharma Hub
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Le Lab Marketing Digital's curator insight, August 20, 12:37 AM


While Novartis’ recent partnership with Google and its longtime relationship with Proteus have indicated that the pharma company has an interest in digital healtha page on the company’s website, added this summer, lays out its broad vision and explicit interest in mobile health specifically.


In the post, Novartis highlights tracking and monitoring of patients as one of the biggest opportunities in mobile health.

Rescooped by Lionel Reichardt / le Pharmageek from Health Care Social Media Monitor
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Study: How Patients Want to Communicate with Their Doctors

Study: How Patients Want to Communicate with Their Doctors | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Do patients want to use patient portal software? We surveyed 430 patients who had seen their primary care physician within the last year to find out.

Via Marie Ennis-O'Connor
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Laurent FLOURET's curator insight, August 20, 2:28 AM

Phone first (makes sense when it comes to health discussion); and online going strong (when it comes to admin tasks..)

Rescooped by Lionel Reichardt / le Pharmageek from Qualité et sécurité des soins
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Démographie médicale dans l'Indre (36) : "Deux tiers des médecins ont plus de 55 ans" - La Nouvelle République

Démographie médicale dans l'Indre (36) : "Deux tiers des médecins ont plus de 55 ans" - La Nouvelle République | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A Châteauroux, sept cabinets ont fermés leurs portes depuis juillet 2013. Dans l’Indre, la pénurie de médecins risque de s’aggraver selon le conseil de l’Ordre.

Via Florentin Clère
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Healthcare Trends
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Digital Transformation Moves Pharma "Beyond the Pill"

Digital Transformation Moves Pharma "Beyond the Pill" | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharmas are looking to move to a range of value-added services under the moniker beyond-the-pill – and most of those new services are digital.

Via Richard Meyer, Ricard Robledo
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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E-sampling : Dont Replace Your Sales Force with RoboReps Yet

E-sampling : Dont Replace Your Sales Force with RoboReps Yet | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The statistics don't lie: 91% of Health Care Professionals (HCPs) want more pharmaceutical companies to participate in eSampling. And, among new doctors, proactive sample requests increase the likelihood of a prescription by 81%.


Via Philippe Marchal/Pharma Hub, eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from The patient movement
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Handle with care: patient-centric market research - PMLiVE

Handle with care: patient-centric market research - PMLiVE | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Working with patients to gather insight aimed at transforming brand communications can be a delicate business

Via PatientView
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Rescooped by Lionel Reichardt / le Pharmageek from communication & relations publics santé
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MSD : mon journal positif

MSD : mon journal positif | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Né à l’initiative de MSD,  « Mon journal Positif » est le premier outil conçu à l’attention des patients atteints du V.I.H. Destiné à améliorer le confort de vie de ces derniers, cette application offre un visuel du suivi de la maladie entre deux consultations, et permet au final une meilleure prise en charge.


Via Philippe Marchal/Pharma Hub, Stéphanie Chevrel
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