PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by lionelreichardt from PHARMA GEEK onto PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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iPads sway docs, but study shows DM still rules

iPads sway docs, but study shows DM still rules | PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK | Scoop.it
From www.mmm-online.com - November 25, 2012 3:38 AM
A recent study links tablettoting reps with a greater prescribing impact, while other data suggest direct marketing tops all other forms of promotional outreach.
Via Nikos Papaioannou, Lionel Reichardt / le Pharmageek
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Rescooped by lionelreichardt from eCommerce Lab
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Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers | PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK | Scoop.it
From www.emarketer.com - September 12, 2012 1:53 PM

Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.

 

Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign.


Via Pierre Lelong
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