PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
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MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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iPads sway docs, but study shows DM still rules

iPads sway docs, but study shows DM still rules | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A recent study links tablettoting reps with a greater prescribing impact, while other data suggest direct marketing tops all other forms of promotional outreach.
Via Nikos Papaioannou, Lionel Reichardt / le Pharmageek
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How to build a killer content marketing strategy « Content Marketing Blog by Newsvend

How to build a killer content marketing strategy « Content Marketing Blog by Newsvend | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
All of a sudden, content marketing is bandied about everywhere online. But what does it really take to build a killer content marketing strategy? Read on.
Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
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A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC]

A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

An infographic from The Whole Brain Group explaining simply what inbound marketing is and how it works.


Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
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