9- PHARMA MULTI-C...
Follow
Find
16.1K views | +13 today
 
9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
Your new post is loading...
Your new post is loading...
Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
Scoop.it!

Report: 3 types of developers behind pharma app...

Report: 3 types of developers behind pharma app... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A new report looks at big pharma apps downloads and how they can improve mobile health strategy.

Via Emmanuel Capitaine
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Médias sociaux et recrutement, génération-culture Y, prospective sur les nouveaux métiers liés à l'impact de la culture connectée
Scoop.it!

Qui sont les internautes européens?

Qui sont les internautes européens? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Quels sont les profils des internautes européens, leurs utilisations du web, comment se distinguent t'ils par le trafic,quels les sont moteurs de recherches utilisés,quels sont les systèmes d'explo...

Via Gryka A, FredColantonio
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pharma, Reps, iPads & Tablets
Scoop.it!

Visiteurs médicaux : Un "Livre Blanc" pour relancer la VM

Visiteurs médicaux : Un "Livre Blanc" pour relancer la VM | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

“ Alors que les plans sociaux se sont succèdés dans ce secteur ces dernières années, le métier de visiteur médical a-t-il encore un avenir ?”


Via Robert Courbé, Antoine POIGNANT, MD
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from e-Pharma & Social Media
Scoop.it!

Do I Need to Get FDA Approval for my Mobile App?

Do I Need to Get FDA Approval for my Mobile App? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

On September 21, the U.S. Food and Drug Administration (FDA) issued its long awaited final guidance for developers of mobile medical applications. How Will it Affect the Way Apps are Designed and Marketed? more at http://www.seguetech.com/blog/2013/11/11/need-FDA-Approval-mobile-app


Via nrip, dbtmobile, Antoine POIGNANT, MD
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Report: 3 types of developers behind pharma apps and how they can boost

Report: 3 types of developers behind pharma apps and how they can boost | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A new report looks at big pharma apps downloads and how they can improve mobile health strategy.

Via eMedToday
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Hospitals: Trends in Branding and Marketing
Scoop.it!

A physician's guide to prescribing mobile health apps

A physician's guide to prescribing mobile health apps | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

More than one-third of physicians have recommended the use of mobile health apps to their patients in the past year, according to a recent Manhattan Research survey. Experts say that the bulk of these apps are related to diet and fitness, and that few physicians are “prescribing” apps with the expectation of receiving follow-up data. Nevertheless, physicians’ acceptance of mHealth apps and related tracking devices is clearly growing along with mobile’s influence on everyday life.


“The mobile revolution is everywhere around us,” notes Joseph Kvedar, MD, president of the Center for Connected Health (CCH), a unit of Partners Healthcare in Boston. “It’s all about mobile now, and physicians can’t help but notice that, and they feel they have to get involved in some way.”


Mohit Kaushal, MD, a partner in Aberdare Ventures, a San Francisco-based venture capital firm, agrees. “The mobile health world has been around for a couple of years, and we’ve had a lot of experimentation and there are a lot of apps out there,” he points out. “So it’s not surprising that a subset of these apps are quite valuable and that doctors are recommending them.”


On the other hand, Manhattan Research found that only about half of the physicians who recommended apps suggested specific ones to their patients. “Some doctors are going to be more savvy about what apps are around—particularly, younger ones who are more pro-technology,” Kaushal explains. “Those doctors are more likely to prescribe and suggest a particular app.”


With more than 40,000 health-related apps available, most doctors are unsure of which ones to prescribe, notes Kvedar. “There’s a fear of liability if they don’t know what they’re talking about. So they tend to be very general and say, ‘It’s probably worth looking at this category to help you track something because you need to lose 10 pounds or you need to be more active.’”


CCH has a website called Wellocracy.com that rates several trackers and apps. IMS Health has started a much more ambitious project to curate the 16,000 apps in the Apple Store that it considers relevant. A group of experts, in a recent JAMA commentary, proposed that independent or government-commissioned bodies review and certify mHealth apps. But right now, not much is available to help doctors evaluate the effectiveness of mHealth apps before prescribing them to patients.


Via Pharma Guy, Claudio Bini, eMedToday
more...
Pharma Guy's curator insight, October 22, 2:13 PM


Happtique, in July 2012, released a draft of standards that it will be using to certify medical, health, and fitness apps under Happtique’s App Certification Program. For more on that, read this post: Certifying Prescription Grade Smartphone Medical Apps


However, Happtique suspended its mhealth app certification program after software developer exposes security shortcomings (read more about that here).


Keith McGuinness's curator insight, October 25, 12:36 AM

"In the next few years, Kvedar forecasts, most apps and devices that help doctors diagnose and treat patients will undergo clinical trials to get FDA approval."  


There is a problem with this statement.  Either it does not include the 100,000+ or so behavior change apps that are already being made available to consumers or it is simply not possible.  Most of the apps that address behavior change are targeting prevention and management of chronic conditions which "some physicians are eager to try."  We need to see evidence of health outcomes from these as well, but the risk of injury is so low and the number of app so high that the FDA cannot uses traditional research methods to meet the challenge.  A new approach to evidence collection and measurement will emerge, one that makes the most the new data analytics methods. 



Rescooped by Lionel Reichardt / le Pharmageek from Publicidad Healthcare
Scoop.it!

Farmacéuticas con línea directa a los pacientes | estusanidad.com #hcsmeues

Farmacéuticas con línea directa a los pacientes | estusanidad.com #hcsmeues | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Pere Florensa
more...
Pere Florensa's curator insight, October 24, 4:12 AM

El customer engagement, sin duda es uno de los retos de las empresas farmacéuticas. La relación con los pacientes, olvidados durante mucho tiempo, seguramente sea la mayor oportunidad de la industria en los próximos años. 

Casualmente había escrito esta semana sobre este tema en el blog de Healthy Advertising:

http://healthyadvertising.es/el-customer-engagement-una-oportunidad-para-las-pharmas/

Pere Florensa's curator insight, October 24, 4:19 AM
Pere Florensa's insight:

El customer engagement, sin duda es uno de los retos de las empresas farmacéuticas. La relación con los pacientes, olvidados durante mucho tiempo, seguramente sea la mayor oportunidad de la industria en los próximos años. 

Casualmente había escrito esta semana sobre este tema en el blog de Healthy Advertising:

http://healthyadvertising.es/el-customer-engagement-una-oportunidad-para-las-pharmas/

Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

5 reasons why digital pharma needs physician key opinion leaders

5 reasons why digital pharma needs physician key opinion leaders | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Physician key opinion leaders (KOLs) have been viewed as a valuable resource in the pharmaceutical (heretofore referred to as pharma but included are medical device companies) industry.

Via eMedToday
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Deloitte on Disruption | Deloitte | Changing course in a disruptive world

Deloitte on Disruption | Deloitte | Changing course in a disruptive world | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

he trouble with strategic risks is there’s often no historical precedent to draw from to assess their potential nature and impact. Sometimes they’re the product of a visible trend, but often they appear as a surprise. And hard as they are to identify or manage, they are extremely difficult to recover from. Another way strategic risks can be confusing? They’re not just “something to mitigate.” In fact, spotted early and handled well, strategic risks can be the basis for game-changing moves that reorder the field. That’s why smart organizations will develop a system to deal with unexpected change by:


Via Bonnie Hohhof
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
Scoop.it!

How Pharma Can Meet Consumer Expectations

How Pharma Can Meet Consumer Expectations | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Consumers expect rewards from pharma. 63 percent of the patients in a recent survey say they want to participate in customer rewards programs.

Via Emmanuel Capitaine
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Actus santé, médecine, innovations
Scoop.it!

Infographie : l'adoption du digital par les professionnels de la santé

Infographie : l'adoption du digital par les professionnels de la santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
86% des sondés utilisent les sites internet et 69% des spécialistes les newsletters.

Via Isabelle Delignière-Léglise, Coralie Bouillot
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Daiichi Sankyo France : un ancrage industriel dans nos territoires, une démarche médicale d'avenir

#daiichisankyo - tweets & pics - 20 octobre 2014
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Baromètre digital des Professionnels de santé - Ipsos MediaCT

Baromètre digital des Professionnels de santé - Ipsos MediaCT | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
En 2014, ont été interrogés les pharmaciens, les médecins généralistes,  les cancérologues/oncologues, les cardiologues, les diabétologues/endocrinologues, les ophtalmologues et les pneumologues.
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Physicians online tools -

Physicians online tools - | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Not too long ago I was hired to do an analysis of an online tool for physicians that cost well into the six figures to develop.  The tool was designed to help physicians determine if the company’s product was a “good choice” for a chronic health condition.  The key issue was that , although physicians were clicking on the page with the tool the bounce rate was very high.

Online research findings indicated that although doctors found the tool promising the gap between expectation and the way the tool actually worked was quite wide.  Another issue was that doctors found the tool “too complex” to use and thus they gave up after starting to use this diagnostic program.  The bottom line was that the failure to conduct a usability study along with a misunderstanding of the audience all contributed to a good idea that was destined to fail.


Empathy is an important aspect for all marketers and that applies to marketing to physicians as well. Today’s doctors are fighting a battle to transform their practices from being paper based to technology based at the same time insurers are imposing new treatment guidelines.  While more and more doctors are using iPads and smartphones the depth and complexity of online tools and practice information is overwhelming a lot of doctors, even those who are technology enabled.


The first thing we need to understand is that, like consumers, the physician’s world is a multi – screen.


But that doesn’t mean they are abandoning their PC’s.  Physicians still spend a lot of time in the office with big screen PC’s reading medical journals and going to sites like Medscape.


The question then becomes do doctors really have the time to learn new online tools?  The answer is yes and no.  Yes, if the tools can help them improve patient care and the efficiency of their practice, but no if the tool requires a lot of learning, is not intuitive and is not used for every patient. It’s also important to understand that the line between physian segmentation around technology is slowly disappearing.


We need to ensure that online tools for doctors are both easy to use and that they clearly understand the benefits to both their patients and practice. Complex online tools are not going to have a high utility if physicians don’t use them a lot and marketers should be wary between great ideas an execution when developing online tools for doctors.


Via Plus91, Celine Sportisse, eMedToday
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from e-Pharma & Social Media
Scoop.it!

La chronique du Dr Eric Couhet - La digitalisation du médecin est inéluctable

La chronique du Dr Eric Couhet - La digitalisation du médecin est inéluctable | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
SANTEE  CONNECTEE Le médecin de demain sera un médecin 3.0 , un expert incontournable, connecté au plus près de son patient La technologie a toujours rendu service à la médecine rendant les diagnos...

Via EuroHealthNet, Antoine POIGNANT, MD
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pharma, Reps, iPads & Tablets
Scoop.it!

Veeva Systems: SaaS's Biggest Bubble And Tech's Best Short - Seeking Alpha

Veeva Systems: SaaS's Biggest Bubble And Tech's Best Short - Seeking Alpha | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

“Veeva Systems: SaaS's Biggest Bubble And Tech's Best Short Seeking Alpha They are based on a global pharmaceutical sales rep head count of 450,000 and annual dollar per seat count of $4,500. Multiply those two numbers together and you get $2 billion.”


Via Antoine POIGNANT, MD
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Accuracy and completeness of drug information in Wikipedia: an assessment

Accuracy and completeness of drug information in Wikipedia: an assessment | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

CONCLUSION The quality of drug information in Wikipedia continues to be inconsistent, increasing the risk that consumers and practitioners may inappropriately rely on it. Although the entry on atorvastatin did contain sufficient information with a complete list of FDA-approved indications, contraindications, and food and drug interactions, this was not the case for the four other statins examined. Because the entries on the five most commonly prescribed statins lacked important information, the authors recommend that consumers should seek other sources and not rely solely on Wikipedia.


Via Marie Ennis-O'Connor, Giuseppe Fattori, eMedToday
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

New Pharma Digital Marketing Benchmarks Show th...

New Pharma Digital Marketing Benchmarks Show th... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation...

Via eMedToday
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

LMCoach : service pour améliorer l’observance des patients atteints de LMC

LMCoach : service pour améliorer l’observance des patients atteints de LMC | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
L’association LMC France a développé avec Observia et le soutien de Novartis un service de coaching mobile destiné à accompagner et soutenir les patients atteints de leucémie myéloïde chronique (LM...
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma
Scoop.it!

"Wikipedia is an Insane Place" - Pharma Should ...

I've just finished reading the comments submitted to the docket regarding FDA's recent draft guidelines for correcting third-party "misinformation" on Internet/social media platforms such as Wikipedia The comment submitted by Eric Barbour, a...


Via Olivier Delannoy
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
Scoop.it!

Pharma Marketing Blog: A Formula for Creating Patient-Centric Mobile Health Apps

Pharma Marketing Blog: A Formula for Creating Patient-Centric Mobile Health Apps | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharma Marketing Blog: A Formula for Creating Patient-Centric Mobile Health Apps by @pharmaguy http://t.co/b5M4ZBEit8

Via eMedToday
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from e-Santé Marketing Santé innovant
Scoop.it!

Infographic – Connected Physician – Cardiologist Q2 2014

Infographic – Connected Physician – Cardiologist Q2 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Infographic highlighting the use of digital, mobile, apps, and professional resources online by US cardiologists (source: Digital Insights Group).

Via Dominique Godefroy
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from #eHealthPromotion, #web2salute
Scoop.it!

Pharma companies need to join the social media age

Pharma companies need to join the social media age | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharma companies need to join the social media age. From PR Week

Via Giuseppe Fattori
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

BAROMETRE CESSIM : LES PRATIQUES NUMERIQUES DES PROFESSIONNELS DE SANTE #hcsmeufr

#barocessim2014 - tweets & pics -1' octobre 2014
more...
Helene Decourteix's curator insight, October 20, 9:50 AM

les chiffres clefs des MG, spé et pharmaciens