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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
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Novartis’ mobile health strategy poised to move from tracking to virtual care

Novartis’ mobile health strategy poised to move from tracking to virtual care | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Novartis currently has 13 iPhone apps in the Apple App Store, nine of which are patient or consumer-facing. The list includes two games, “Sickel Cell Iron Invaders” and “Marley’s World” which are designed to teach players about Sickle Cell disease and Multiple Sclerosis, respectively. It also includes MyNetManager and Clinical Trial Seek, two apps that launched last March.


Via Philippe Marchal/Pharma Hub
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Le Lab Marketing Digital's curator insight, Today, 12:37 AM


While Novartis’ recent partnership with Google and its longtime relationship with Proteus have indicated that the pharma company has an interest in digital healtha page on the company’s website, added this summer, lays out its broad vision and explicit interest in mobile health specifically.


In the post, Novartis highlights tracking and monitoring of patients as one of the biggest opportunities in mobile health.

Rescooped by Lionel Reichardt / le Pharmageek from Health Care Social Media Monitor
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Study: How Patients Want to Communicate with Their Doctors

Study: How Patients Want to Communicate with Their Doctors | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Do patients want to use patient portal software? We surveyed 430 patients who had seen their primary care physician within the last year to find out.

Via Marie Ennis-O'Connor
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Laurent FLOURET's curator insight, Today, 2:28 AM

Phone first (makes sense when it comes to health discussion); and online going strong (when it comes to admin tasks..)

Rescooped by Lionel Reichardt / le Pharmageek from Qualité et sécurité des soins
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Démographie médicale dans l'Indre (36) : "Deux tiers des médecins ont plus de 55 ans" - La Nouvelle République

Démographie médicale dans l'Indre (36) : "Deux tiers des médecins ont plus de 55 ans" - La Nouvelle République | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A Châteauroux, sept cabinets ont fermés leurs portes depuis juillet 2013. Dans l’Indre, la pénurie de médecins risque de s’aggraver selon le conseil de l’Ordre.

Via Florentin Clère
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Healthcare Trends
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Digital Transformation Moves Pharma "Beyond the Pill"

Digital Transformation Moves Pharma "Beyond the Pill" | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharmas are looking to move to a range of value-added services under the moniker beyond-the-pill – and most of those new services are digital.

Via Richard Meyer, Ricard Robledo
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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E-sampling : Dont Replace Your Sales Force with RoboReps Yet

E-sampling : Dont Replace Your Sales Force with RoboReps Yet | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The statistics don't lie: 91% of Health Care Professionals (HCPs) want more pharmaceutical companies to participate in eSampling. And, among new doctors, proactive sample requests increase the likelihood of a prescription by 81%.


Via Philippe Marchal/Pharma Hub, eMedToday
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Handle with care: patient-centric market research - PMLiVE

Handle with care: patient-centric market research - PMLiVE | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Working with patients to gather insight aimed at transforming brand communications can be a delicate business

Via PatientView
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Rescooped by Lionel Reichardt / le Pharmageek from communication & relations publics santé
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MSD : mon journal positif

MSD : mon journal positif | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Né à l’initiative de MSD,  « Mon journal Positif » est le premier outil conçu à l’attention des patients atteints du V.I.H. Destiné à améliorer le confort de vie de ces derniers, cette application offre un visuel du suivi de la maladie entre deux consultations, et permet au final une meilleure prise en charge.


Via Philippe Marchal/Pharma Hub, Stéphanie Chevrel
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Rescooped by Lionel Reichardt / le Pharmageek from MarketingHits
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Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC] | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices.

Via Brian Yanish - MarketingHits.com
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Rescooped by Lionel Reichardt / le Pharmageek from MarketingHits
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How to Measure the ROI of Your Social Media Marketing

How to Measure the ROI of Your Social Media Marketing | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Is it possible to measure the ROI of social media? Not only is it possible - it's essential! Here are six things to look at when evaluating your own social media marketing.

Via Brian Yanish - MarketingHits.com
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Data Shows Digital Marketing Works for Pharma -...

Data Shows Digital Marketing Works for Pharma -... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Mobile Marketing Watch Data Shows Digital Marketing Works for Pharma Mobile Marketing Watch Data Shows Digital Marketing Works for Pharma mHealthWatch is out with a new report citing data from comScore that should lend confidence to pharmaceutical...

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare meets Social Media
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How to turn off Pharma Facebook Reviews

How to turn off Pharma Facebook Reviews | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Anyone with a Facebook page knows that the number of settings is fairly large, and seems to change all the time. This has led to some pharmaceutical companies (and others, one presumes) with corporate Facebook pages that have the Reviews option enabled, and some that do not.

Via Olivier Delannoy, Anja Stagge
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Rescooped by Lionel Reichardt / le Pharmageek from Ma santé et le digital francophone
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Les ventes de médicaments en France en 2013

Les ventes de médicaments en France en 2013 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Chaque année, l'Agence nationale de sécurité du médicament et des produits de santé (ANSM) réalise, à partir des données recueillies auprès des laboratoires, une analyse des ventes de médicaments en France.

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Doctors Hub
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GSK's new web effort hopes to help patients better cope with COPD

GSK's new web effort hopes to help patients better cope with COPD | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
GlaxoSmithKline, better known as GSK, has launched a new web effort aimed at providing both information and inspiration for people with coronary obstructive pulmonary disease, in what the company says is arguably the most engaging platform in the marketplace.

Via Philippe Marchal/Pharma Hub
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Rescooped by Lionel Reichardt / le Pharmageek from Health and Biomedical Informatics
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Electronic Health Records Help With Medication Reconciliation

Electronic Health Records Help With Medication Reconciliation | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Key challenges to effective medication reconciliation include improving access to reliable medication histories and refining EHR usability.

Via Adrian Adewunmi Ph.D, HaBIc
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
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Side Effect Warnings Can Increase Pharmaceutical Sales

Side Effect Warnings Can Increase Pharmaceutical Sales | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects.  You know what I mean.  After watching a smiling and attractive person running through a [...]

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from Doctors Hub
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Medicines Adherence: Supporting Patients with their Treatment (MOOC)

Medicines Adherence: Supporting Patients with their Treatment (MOOC) | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
How can healthcare professionals help patients to improve their health through medicines adherence?

Via Philippe Marchal/Pharma Hub
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Rescooped by Lionel Reichardt / le Pharmageek from Search engine optimization : SEO
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Combine Content Marketing with SEO 2014

Combine Content Marketing with SEO 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Combine Content Marketing with SEO 2014 Backlink is a recommendation-link of a webpage from other webpages in the form of a hyperlink.Building backlinks

Via Veille digitale
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Rescooped by Lionel Reichardt / le Pharmageek from Santé, digital, marketing
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Pierre Fabre lance un site web dédié à l’acné sévère

Pierre Fabre lance un site web dédié à l’acné sévère | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Le laboratoire Pierre Fabre Dermatologie a lancé il y a quelques jours un nouveau site web consacré à l'acné sévère : acne-severe.com. Découverte. Pour répondre aux interrogations des patients et p...

Via Rémy TESTON, Durand Stéphanie
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Multichannel Marketing
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Pharma Digital Marketing Stuck in a Rut

Pharma Digital Marketing Stuck in a Rut | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

“ I was recently reviewing a digital agency's suggested digital tactical plan for a large health care client and I realized that things really haven't changed much in the last 5-8 years. This is quite”


Via Mike Madarasz, Stephen Dunn
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
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GSK relaunches COPD website

GSK relaunches COPD website | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Revamped online hub offers tools and guidance for those affected by respiratory condition

Via Emmanuel Capitaine
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Le Lab Marketing Digital's curator insight, August 19, 1:29 AM


GlaxoSmithKline has relaunched a website dedicated to the respiratory condition chronic obstructive pulmonary disease (COPD).

The redesigned COPD.com website will provide :

  • disease education
  • interactive tools
  • tips and testimonials from patients living with the disease
Rescooped by Lionel Reichardt / le Pharmageek from Healthcare Social Media News
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How Are Disease-Related Facebook Pages Used? - iHealthBeat

How Are Disease-Related Facebook Pages Used? - iHealthBeat | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A study published in the Journal of Medical Internet Research finds 32.2% of Facebook pages about diseases are for marketing and promotional purposes, while just 9.4% of such pages are used for general social support. The study shows 20.7% of disease-related Facebook pages aim to raise awareness and 15.5% provide Wikipedia-type information.

Via Dean Berg
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Communication & Social Media
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Digital Transformation by Any Other Name?

Digital Transformation by Any Other Name? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

 The central conclusion of the report, which is available for free download: “Only one-quarter of the companies we surveyed have a clear understanding of new and underperforming digital touchpoints, yet 88% of the same cohort reports that they are undergoing digital transformation efforts.” In other words, the vast majority of people Altimeter interviewed for this report claimed they are undergoing Digital Transformation, even though most of them don’t know what it is.

Companies revealed this surprising level of ignorance in spite of Altimeter’s clear definition of Digital Transformation: “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Brian Solis added that companies needed to think of Digital Transformation as a “formal effort to renovate business vision, models, and investments for a new digital economy.” Yet, according to the report, “Even when explicitly defined, the term ‘digital transformation’ is still misunderstood.”


Via Dinesh Chindarkar
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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6 Ways YouTube Connects With Patients | Digital...

6 Ways YouTube Connects With Patients | Digital... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Even providers with small marketing budgets can implement YouTube strategies that resonate with patients in meaningful ways.

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Marketing
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Healthcare Professionals Not Stuck in Stone Age, Use Mobile - eMarketer

Healthcare Professionals Not Stuck in Stone Age, Use Mobile - eMarketer | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Nearly all healthcare professionals use PCs every day to do their jobs, but mobile devices are also finding a place in this world, with large majorities of industry professionals picking up mobile phones and tablets daily for work. When turning to digital means for work, healthcare professionals look at independent medical sites or medical news most frequently.

Via COUCH.
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
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10 Health Information Exchange Trends in Hospitals and Physicians Offices

10 Health Information Exchange Trends in Hospitals and Physicians Offices | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The ONC recently released a report on the “National Health Information Exchange and Interopability Landscape” highlighting health information exchange trends from office based physicians and hospitals, individuals and state HIE program grantees.

Via Emmanuel Capitaine
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