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5 Reasons Pharma Should Reconsider Instagram

From www.intouchsol.com

More and more, Instagram is becoming a viable social channel for pharma, if used in the right way. So here are five reasons we believe pharmas should take a new look at Instagram.

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25 chiffres à connaître sur la stratégie de Content Marketing #hcsmeufr

From www.markentive.fr

Hubspot nous gratifie d'une étude très intéressante sur le Content Marketing. Voici les 25 chiffres à retenir pour l'année 2015 !
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PwC Infographic: Costs from specialty drugs skyrocket #hcsmeu

From medcitynews.com

  A new PricewaterhouseCoopers report on medical cost trends highlights how specialty drugs are outpacing traditional drugs in a major way.

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Becoming a socially-active pharmaceutical company #hcsmeu

From www.pmlive.com

What a difference a year makes. Over the last 12 months we have been consciously positioning ourselves to be one of the most socially active pharmaceutical companies, by integrating social media marketing to engage patients.

During this time a lot of people have started asking what's happening with LEO Pharma Spain. Some of LEO Pharma Spain's Social Media profiles have become some of the biggest influencers in world health days, in Spanish and at international dermatology congresses.

In Spain, LEO is at the top of the rankings of influencers in Klout when compared to other big pharmaceutical companies, even reaching the same level as some leading international pharmaceutical accounts. 

LEO's digital department only started one year ago, with a YouTube channel and a Twitter account, but we had a clear digital strategy to understood that if the focus is the patient then we had to listen to them and situate ourselves where their conversations were taking place. 

People discovered that we are more than just a pharma company, in fact, we also help people achieve healthy skin when we develop the best possible solutions for patients and go beyond thinking only about physical products. 

It was during World Psoriasis Day 2014 that I really understood what it meant to be patient-centred. Then I had a conversation with a person who had psoriasis on Facebook. Instead of talking about the treatments she uses she instead focused on her constant battle with the skin condition, and thanked me for LEO's awareness campaign.

But a company cannot have a significant social media presence if its employees aren't active users of a social network, as they play an important role in patient and HCP communication. 

It's similarly impossible for a company's directors, and regulatory and legal departments, to be engaged if they don't understand and use social media.

At LEO Pharma Spain everyone contributes to communication, and this approach has allowed us to build a strong corporate reputation in social media as we engage with our audience at different levels and through different channels.

Patients want access to healthcare information via social media, and most importantly, they want to be heard by pharma. Healthcare professionals have become increasingly active on social media and, in my opinion, pharmaceutical companies have an important role to play here. That's why LEO Pharma Spain wants to break the traditional pharmaceutical approach through a more active use of social media.

In a short time LEO Pharma has reached the biggest Klout in Spain From the 187 pharma companies associated with the local industry association Farmaindustria, LEO Pharma has the most active Social Media profiles, whether those be its blog, or accounts on Google Plus, Twitter, Facebook,YouTube, Linkedin or Pinterest - it is also the first Spain pharma company to have an Instagram profile.

Recently we won the Premios ASPID award for our #DescubreLaPsoriasis(#DiscoverThePsoriasis) social media campaign. With this campaign, we wanted to increase awareness of this disease so that people who suffer from Psoriasis could feel better understood by society by focusing on three key messages: psoriasis is not contagious; psoriasis affects 2 out of every 100 people; and psoriasis is a chronical disease, but it can be controlled.

As a result of our efforts, the campaign became viral on various social media networks and we reached an audience of 11 million people, had more than 6,000 photos and videos published, had 60,000 user interactions and received 30,000 video views.

However, the greatest achievement was managing to let the patients feel that society rallies around them more and that this little known disease is known a bit better.

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Posomed | Le moteur de recherche des produits de santé #hcsmeufr

From posomed.fr

Que vous recherchiez un médicament, une indication, un produit de santé, une molécule ou un laboratoire pharmaceutique, vous trouverez facilement et rapidement ce que vous recherchez grâce à un moteur de recherche évolué capable d'anticiper vos...
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Table ronde : #esanté, les géants du numérique vont ils tout rafler? #hcsmeufr #univesante15

From universite-esante.com

Lionel Reichardt / le Pharmageek:

Table ronde que j'aurais le plaisir d'animer Jeudi 2 juillet à Castres lors de l'Université d'été de la esanté avec mon camarade du club digital santé Thibaud Guymard de MSD et des représentants de Huawei et de Samsung.. Big tech vs Big Pharma !

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#Pharma: Don’t Miss the Medical App Opportunity #hcsmeufr #hcsmeu #hcsm

From blog.treato.com

Branded web sites, social media activity and DTC ads are just some of the many ways pharma marketers can get their message out directly to patients, and in some cases – such as social media – even engage directly. But what if a pharma marketer could be in a patient’s pocket at all times, and Read more
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Numérique: quelles perspectives pour les industries de santé? - Juin 2015 - Pharmaceutiques @hcsmeufr

From www.pharmaceutiques.com

Le numérique "change complètement la donne pour la R&D", conduit à une "refonte totale de 'l'evidence based medicine'", "bouleverse la relation médecin-patient" et ouvre la voie à l'"open innovation", a expliqué le Dr Patrick Delavault, directeur...
GIE_GERS's curator insight, June 29, 2:29 AM

#PHARMA #INNOVATION 

L'industrie des produits de santé: le fleuron méconnu du Produire en France #hcsmeufr

From www.huffingtonpost.fr

ÉCONOMIE - L'industrie des produits de santé doit profiter des opportunités qu'offrent cette actualité et dont se sont déjà saisies bon nombre de secteurs tels que l'automobile et le textile ou encore l'alimentation.
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Un jeu vidéo pour découvrir l’industrie pharmaceutique #seriousgame #hcsmeufr

From jactiv.ouest-france.fr

Pharma War est un jeu vidéo gratuit accessible à tous a été créé par les Entreprises du Médicament. Il explique de manière vivante et concrète comment fonctionne l'industrie pharmaceutique.
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Google décrypte l’usage du web en France et dans le monde en 2015 #hcsmeufr #mbamci

From www.blogdumoderateur.com

Google met à disposition des marketeurs un site dédié aux pratiques et aux usages des consommateurs, en France et dans le monde : Consumer Barometer. Réali
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5 Ways the Patient Voice will Change Your Business Decisions

From corp.treato.com

Learn how pharma companies transformed patient voice data from the social Web into strategic and impactful plans to advance business goals in our latest white paper, Putting the Patient Voice into Practice.
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[Marketing 2020] Digital : l'évolution plus que la révolution #hcsmeufr

From www.ecommercemag.fr

Les CMO français maîtrisent les fondamentaux du marketing, mais restent frileux en matière de digitalisation et d'innovation : tel est le constat dressé par l'étude Marketing 2020 France.
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Roche s'appuie sur les big data pour ses outils diagnostics #pharma #hcsmeufr

From www.usine-digitale.fr

 Numéro un mondial des outils de diagnostic, le groupe suisse Roche mise sur les technologies de pointe et le numérique pour fournir des tests toujours plus rapides et précis.

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Novartis on digitizing medicine in an aging world #pharma #digitalhealth #hcsmeu

From www.mckinsey.com

CEO Joseph Jimenez explains where the company is placing its bets and how it’s seeking to bridge biology with technology. A McKinsey & Company article.
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Novartis: No. 1 pharma company in the world now and in 2020, says Evaluate Pharma

From pharmaceuticalcommerce.com

Market-data firm estimates overall 2020 global drug sales at $987 billion
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On high drug prices... #pharma #hcsmeu

From worldofdtcmarketing.com

KEY TAKEAWAY: A report released this week during the largest gathering of biotechnology executives in the world found that pharmaceutical companies are more worried than they were a year ago about ...
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une nouvelle application ludique pour dédramatiser l’examen radiologique #pharma #hcsmeufr

From www.mypharma-editions.com

La division Radiology de Bayer HealthCare vient de lancer Radio Héros, une nouvelle application gratuite et ludique pour dédramatiser l’examen radiologique auprès des enfants.
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La transformation digitale : on en parle mais qui la fait ? #pharma #hcsmeufr

From www.usine-digitale.fr

Certains réveils vont être difficiles, si l'on en croît les résultats publiés par l’ Electronic Business Group (EBG), recueillis dans Conversations avec le Cac 40.

En effet, la transformation numérique est plus longue à se mettre en place dans les 40 plus grosses capitalisations boursières de France que ne l’indique l’omniprésence médiatique du sujet.

Deux chiffres disent tout de ce décalage : seulement une entreprise du CAC 40 sur cinq possédait, au moment de l’étude, une direction digitale autonome et deux tiers des entreprises pensent que le digital n’a pas eu d’effet sur le rythme du business.
Lionel Reichardt / le Pharmageek:

Il ne faut pas confondre vitesse et précipitation.. la transformation digitale est en route mais elle doit se faire de façon pragmatique et globale.

C'est un changement de culture d'entreprise avant tout...un autre rapport au client et à son écosystème notamment en terme de convergence et de co-création.


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Doctors Go Online for Medical Information, Too #hcsmeufr #hcsmeu

From www.wsj.com

Doctors learn about patient experiences with rare conditions from websites—sometimes information goes beyond what is in medical literature.

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Bayer conclut la vente de son activité Diabetes Care pour plus d’un milliard d’euros

From www.usinenouvelle.com

C’est définitivement signé. Après avoir tenté en vain en 2012 de vendre sa gamme Contour de produits pour la prise en charge du... Sujets liés Pharmacie, Pharmacie / Biotechnologies, Matériels médicaux, Bayer - L'information de l'industrie
GIE_GERS's curator insight, June 23, 4:17 PM

#PHARMA #IOT #hcsmeufr

Bayer Has Top Pharma Reputation, But Industry Lags - Wed., May 13, 2015

From www.odwyerpr.com

Bayer has secured the top slot among pharmaceutical sector corporate reputations for the fourth straight year, according to the Reputation Institute's annual ranking, but the sector as a whole lags behind other industries.
PatientView's curator insight, June 21, 7:16 AM

Interesting Bayer ranks top in this pharma corp rep survey of the public - measures more otc products I think eg aspirin

Optimiser les budgets marketing : le casse-tête de la pharma digitale #hcsmeufr #pharma

From www.usine-digitale.fr

Le digital est un enjeu clef pour l'industrie pharmaceutique, qui doit utiliser les leviers du numérique pour réduire les dépenses de santé et optimiser les budgets marketing, analysent Emmanuel de Gastines, partner chez Cyclad et Nicolas Collet...

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Le visage du médicament - LEEM

From www.youtube.com

Le Leem lance le 16 juin 2015 une campagne digitale inédite (Facebook, Twitter, Youtube) : « le Visage du médicament », le plus grand trombinoscope qu'un ...
PHARMAG's curator insight, June 24, 3:13 AM

#LEEM #PHARMA #hcsmeufr

GIE_GERS's curator insight, June 24, 3:15 AM

#LEEM #PHARMA #COMMUNICATION #hcsmeufr

La République numérique en actes: les principales mesures de la stratégie numérique

From www.gouvernement.fr

La République numérique en actes
Les principales mesures du Plan numérique

1. Soutenir la montée en puissance et l'ouverture à l'international de la « French Tech ». La French Tech, véritable AOC du numérique, regroup...
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