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P #1: “The Payer” | eyeforpharma

P #1: “The Payer” | eyeforpharma | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Kevin Dolgin's latest article "The Payer" is now online - and it's a real cracker!
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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by Lionel Reichardt / le Pharmageek from [Pharma & Life sciences: patient-centricity and direct communication to patients - Precision medicine - Patient-focused drug development - Pharma multichannel communication & marketing to healthcare profesionnals] by VAB Traductions
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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.

Via Marie Ennis-O'Connor, VAB Traductions
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TESSI : application mobile pour le Traitement Et Suivi de Santé Individualisés

TESSI : application mobile pour le Traitement Et Suivi de Santé Individualisés | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Le laboratoire Arrow Génériques lance une application mobile pour le suivi de données de santé et de bien-être : TESSI. Découverte. Pour permettre de suivre au quotidien ses données bien-être tels ...

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Digital Pharma: Can't, won't, don't stop

Digital Pharma: Can't, won't, don't stop | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
As pharma continues to scale the digital curve, James Chases assessment of the landscape paints a familiar picture of progress and encouragement mixed with frustration and pain

Via COUCH.
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Rescooped by Lionel Reichardt / le Pharmageek from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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Priorités des décideurs du digital en 2015 : expérience client, marketing de contenu et mobile - Blog du Modérateur

Priorités des décideurs du digital en 2015 : expérience client, marketing de contenu et mobile - Blog du Modérateur | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

À la fin de chaque année, de nombreux professionnels du web ambitionnent de déterminer les tendances digitales de l'année à venir (NDLR : on peut dire digi


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Johnson & Johnson opening another JLABS accelerator in South San Francisco

Johnson & Johnson opening another JLABS accelerator in South San Francisco | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Life sciences giant Johnson & Johnson Innovation announced the opening of a fourth JLABS accelerator in South San Francisco that will accommodate up to 50 startups that span the healthcare landscape.

Via Herve Ansanay
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Médicaments : quand les laboratoires sont rémunérés à la performance

Médicaments : quand les laboratoires sont rémunérés à la performance | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Comment rémunérer l’innovation dans la pharmacie ? A l’instar du Sovaldi, le traitement contre l’hépatite C à plus de 50.000 euros,...

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Quand la #pharma se lance dans un Hackathon-eSanté - l'innovation au service des patients #hcsmeufr #eSanteHack

Quand la #pharma se lance dans un Hackathon-eSanté - l'innovation au service des patients #hcsmeufr #eSanteHack | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Hackathon esanté Novartis, l'innovation au service du patient, venez relever le challenge: www.hackathon-esante.fr
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Les 10 grandes tendances tech dans l'industrie de la santé

Les 10 grandes tendances tech dans l'industrie de la santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A travers l'exemple de son entreprise, HP, Meg Whitman liste les nouveautés technologiques susceptibles de révolutionner la diffusion, le mode d'administration, le coût et la qualité des services santé dans le monde.

Via Hélène Introvigne
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PharmagoraPlus 2015 - e-santé et les opportunités pour le pharmaciens d'officine #hcsmeufr

PharmagoraPlus 2015 - e-santé et les opportunités pour le pharmaciens d'officine #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
e-santé et les opportunités pour le pharmaciens d'officine
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DII L’Industrie Pharma à l’ère Digitale - Pourquoi participer ? #hcsmeufr

DII L’Industrie Pharma à l’ère Digitale - Pourquoi participer ? #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Conférence Annuelle Digital Pharma 2015. Le 20 mars 2015 à Paris.
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Sanofi joins WHO-backed diabetes mHealth programme

Sanofi joins WHO-backed diabetes mHealth programme | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Becomes
sole pharma partner for Be Healthy, Be Mobile's diabetes arm

Via Stephen Dunn
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France : des hackathons pour concevoir des objets connectés | Proxima Mobile : applications et services gratuits sur mobile pour les citoyens

France : des hackathons pour concevoir des objets connectés | Proxima Mobile : applications et services gratuits sur mobile pour les citoyens | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Portail des applications et de services aux citoyens sur téléphone mobile, coordonné par la Délégation aux usages de l'Internet (Ministère de la Recherche / Ministère de l'Industrie) .

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80% Of All Online Adults Now Own A Smartphone, Less Than 10% Use Wearables

80% Of All Online Adults Now Own A Smartphone, Less Than 10% Use Wearables | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
If people are looking to Apple and its new smartwatch to kickstart wider consumer interest in wearable computing gadgets, the maker of the iPhone will..

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Only 20% of the content created by #pharmamktg is currently being used in the field

Only 20% of the content created by #pharmamktg is currently being used in the field | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The sales reps are game, the HCPs are receptive and the mobile technology is ready. Rebecca Mayer Knutsen reports on the circumstances that have converged to provide pharma with its most promising mobile selling moment to date.
he in-the-moment mobile engagement trend—designed to take advantage of the technology in our pockets, purses and briefcases—requires a brand-new thought process and reinvention of information. Slower to adopt and invest in innovative approaches than other industries, is pharma finally ready to take a seat at the table?" 


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#TDmetiers Transition Digitale Mk/Com Etude IAB rance

Cette étude, réalisée par AddedValue, avec le soutien d’Aquent, le Groupe La Poste et Microsoft, avec le concours de l’ACSEL, le CPA, Le MBA Spécialisé Marketing Digital & Business de l’EFAP et le SNCD, et mise en design par DATAGENCY, a pour ambition de dresser la feuille de route des métiers et compétences du marketing de demain.
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Rescooped by Lionel Reichardt / le Pharmageek from [Pharma & Life sciences: patient-centricity and direct communication to patients - Precision medicine - Patient-focused drug development - Pharma multichannel communication & marketing to healthcare profesionnals] by VAB Traductions
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4 things you should know about communicating with healthcare professionals

Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It can be hard to reach them even at the best of times, but physicians and specialists are undergoing a shift in the way they prefer to communicate. Healthcare organizations looking to connect with these individuals need to keep current marketing trends in mind to achieve success. Our recent HCP Communication Study aimed to uncover the way healthcare professionals prefer to communicate, particularly with the life science industry. Here are the four things you should know:

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Pharma Guy's curator insight, March 3, 9:52 AM


Pharma companies could also engage in physician conversations in online HCP communities such as Doximity and Sermo.


What Do Docs Discuss Online?
Will New FDA Guidelines Allow Pharma to Join In?

Pharmaguy interviews Peter Kirk, CEO & Sermo (see Bio), who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites and online discussion boards. 

Air Date: Wednesday, 4 March 2015 | 4 PM Eastern

Visit this Pharma Marketing Talk Segment Page and listen live or to the archived audio podcast afterward. 



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Why Partners and Daiichi Sankyo partnered on an AFib remote patient monitoring pilot

The two companies will develop a “mobile wrap-around” for a Daichii Sankyo anticoagulate drug prescribed for atrial fibrillation. Says Kvedar, the intervention will be “cross-therapeutic, but largely will help DSI succeed in the marketplace for their anticoagulate.” Like some of Partners’ other programs, it will involve a wearable monitoring device and an app, through which patients can receive positive feedback from their doctors and from the app itself.


Via Philippe Marchal/Pharma Hub
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Hackathon e-santé : "le gagnant c'est le patient" #eSanteHack #hcsmeufr

Hackathon e-santé : "le gagnant c'est le patient" #eSanteHack #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Hackathon e-santé : "le gagnant c'est le patient" #eSanteHack Un hackathon e santé par Novartis
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142 mental health groups comment on 13 pharma companies


Via PatientView
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Exhibit of the Month: Improving Pharmaceutical Innovation

Exhibit of the Month: Improving Pharmaceutical Innovation | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Health Affairs is the leading peer-reviewed journal at the intersection of health, health care, and policy.

Via Richard Meyer, eMedToday
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e-Santé 2015 : focus sur les dernières tendances dans la Silicon Valley #hcsmeufr

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Social Media and Inherent Risks in the Pharmaceutical Industry

Social Media and Inherent Risks in the Pharmaceutical Industry | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
“Pharma is behind on its use of social media, compared to other big companies and especially compared to the rest of the healthcare system”.
Howard J. Luks, Mayo Clinic Center

Via Philippe Marchal/Pharma Hub
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.
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Pharma Marketing Blog: Impact of mHealth on Adherence and Patient Outcomes Needs Improving. How "Open, Crowdsourced" Data from Pharma Can Help

Pharma Marketing Blog: Impact of mHealth on Adherence and Patient Outcomes Needs Improving. How "Open, Crowdsourced" Data from Pharma Can Help | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

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