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Pharma marketing 2.0 – have we M.E.T yet? | pharmaphorum

Pharma marketing 2.0 – have we M.E.T yet? | pharmaphorum | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
This article is about the three essential qualities every pharma company must have in order to achieve marketing excellence.
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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Bitter Pill: Pharmas Leave Healthcare Professionals Hanging in the Mobile Market, Study Concludes

Bitter Pill: Pharmas Leave Healthcare Professionals Hanging in the Mobile Market, Study Concludes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
It's a bitter pill -- and one hard for healthcare professionals to swallow. It appears that pharmas are failing to mobile-optimize their websites for

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Le digital marketing et ses 5 mondes

Le digital marketing et ses 5 mondes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés peuvent rendre cet environnement flou. Afin d’en simplifier la lecture, nous l’avons regroupé en 5 leviers, ou 5 mondes, qui permettent de retrouver la logique du marketing offline.

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Novartis named digital pharma company of the year - PMLiVE

Novartis named digital pharma company of the year - PMLiVE | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Antoine POIGNANT, MD
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Antoine POIGNANT, MD's curator insight, September 26, 11:55 AM

#digiitalpride #novartis

EuroHealthNet's curator insight, September 26, 11:59 AM

#novartis #digitalpride #digital

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WHAT’S APP DOC ? - Club Digital Santé #hcsmeufr

WHAT’S APP DOC ? - Club Digital Santé #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Quelle semaine ! Voilà ce matin que le géant Facebook annonce une acquisition de plus de 16 Milliards de dollars.. WHATSAPP, l’application de messagerie instantanée la plus populaire au monde. 450 millions d’utilisateurs actifs, 19 milliards de messages envoyés chaque jour, 34 milliards reçus par jour… Il faut dire qu’après l’échec cuisant de la tentative de rachat …
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Bettina Gifford's curator insight, September 30, 4:26 AM

The #digitaldoctor

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Six finalists announced in the 'Digital pharmaceutical company of the year' category of the PM Society Digital Media Awards 2014

Six finalists announced in the 'Digital pharmaceutical company of the year' category of the PM Society Digital Media Awards 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Bayer, Boehringer Ingelheim, Genentech (Roche), GSK, Novartis and Sanofi have been shortlisted as finalists in the 'Digital pharmaceutical company of the year' category of this year's PM Society Digital Media Awards


Via Andrew Spong
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Andrew Spong's curator insight, September 22, 7:25 AM

I was pleased that STweM was able to work with our partners Symplur to compile the data behind this year's 'Digital pharmaceutical company of the year' category.

 

Results were derived by collating all tweets published in 2013 using the top ten hashtags in Symplur's Healthcare Hashtag Project associated with ten leading causes of mortality.

 

The top pharma companies within each disease area were identified according to the frequency with which they were mentioned.

 

The final results were determined by subsequently identifying those companies which featured most often in each category, weighting by rank, and ordering accordingly.


The winner will be announced on 25 September. I was kindly asked to present the award by the PM Society, but will be out of the country. PM Society co-chair Carwyn Jones has graciously offered to do the honours in my absence.

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Digital Pharma Marketing: Overview and the Need To Build Integrated D…

Get exclusive access to Whitepaper (it’s free). Sign up here: http://eepurl.com/3Idrb (What do you know about #Digital #Pharma #Marketing?

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The Journey Towards Patient Centricity: Part 3

The Journey Towards Patient Centricity: Part 3 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
In this 3 part series, we speak to Jeff Elton, Accenture, Lode Dewulf, UCB, and Pierre Morgon, Cegedim to hear their perspectives on why patient centricity is proving difficult, the barriers to be o
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Physicians To Pharmas: Provide Patient Services Or Face Irrelevance - Manhattan Research #pharma #hcsmeu

New Manhattan Research Study from Decision Resources Group Helps Marketers Understand How Physicians Are Using Multichannel Information and Services from Pharma

Via Rémy TESTON, Jérôme Buisson
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Pharma needs to engage more digitally with docs

Pharma needs to engage more digitally with docs | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.

That is one of the major conclusions of a new report from research specialist Cello Health Insight carried out amongst physicians across the UK, including 300 GPs. The study did find, however, that whilst the use of digital resources has grown substantially amongst HCPs over the past five years, face-to-face interactions still carry the biggest weight.


Via Dinesh Chindarkar
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Les géants de l'électronique plus séduisants que les laboratoires pharmaceutiques ?

Les géants de l'électronique plus séduisants que les laboratoires pharmaceutiques ? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Choc des cultures entre ancienne et nouvelle économie, les géants du numérique se présentent désormais comme des rivaux de taille pour les grands laboratoires pharmaceutiques. Un membre du conseil d'administration du groupe suisse Roche vient ainsi de quitter ses fonctions pour se concentrer sur son poste de PDG de Calico, la société de Google dans la santé, qui vient tout juste d'annoncer son premier investissement en partenaria

Via Matthieu BOYER
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3 Keys to Marketing Health Care Online

3 Keys to Marketing Health Care Online | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Health care marketers are on notice: the internet is driving health care decisions, forcing health care marketers to strengthen their online marketing platforms.

Here are the highlights:

#1: DECISION MAKERS ARE ONLINE

Females across the board, including baby boomers, are using the internet for health care information.

Research shows that the health care decision makers’ primary resource for information comes from online sources. Women are the lead consumers of health care information with 84% of adult females conducting online health research.

As for hospital marketing, the majority of people cite that a hospital’s online presence influences their perception of a hospital being “cutting-edge.”

#2: SPECIFIC CONTENT MATTERS

What content matters to your decision maker? As with any type of service, consumers require content that is meaningful, understandable, and ultimately actionable.

The challenge for a hospital or clinic is to produce content that is specific enough to be meaningful yet still presented in laymen’s terms. Health care providers that produce easy-to-understand content offering tightly focused information will capture patient interest.  Highly focused content will also boost search engine rankings for relevant terms.

#3: SHAREABILITY

The final key is crafting the content to be shareable and consistent with your social media content plan.  57% of consumers say that a hospital’s social media connections would strongly affect their decision to receive treatment at that facility.

This is why innovators are live tweeting their surgeries. But, the opportunity is so much greater. Once hospital marketers understand how social media influences consumer treatment decisions, the marketing toolbox will expand exponentially.



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The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu

The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.


Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.


Via Brian Yanish - MarketingHits.com
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Le #digital reste un centre de coûts pour les #entreprises

Le #digital reste un centre de coûts pour les #entreprises | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Arnault Chatel, Celine Sportisse
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Twitter in healthcare - Statistics

Twitter in healthcare - Statistics | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

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La e-santé, c'est quoi ? Ça sert à quoi ? - E-Health Centre

La e-santé, c'est quoi ? Ça sert à quoi ? - E-Health Centre | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

La e-santé a pour objectifs :


- Amélioration de la qualité des soins
- Faciliter l’accès aux soins notamment en zones de désertification médicale
- Maintien à domicile et retour rapide à domicile dans des conditions de qualité et de sécurité optimales pour un suivi dans un environnement familier
- Meilleure coordination des professionnels
- Efficience du système de santé (maîtrise des coûts de santé)
- Formation des professionnels


Via Delphine Eriau, Giuseppe Fattori, catherine cerisey, nathalie de l'amfe, Medecin Geek, Robert Courbé
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Geraldine GOULINET's curator insight, January 31, 2013 11:39 AM

Toujours un plaisir de vous rescooper !

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Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue

Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it


Could digital marketing help cure the health-care industry?

Before the recession, nonprofit hospitals were posting revenue growth of 7% or more, but that slid to 3.9% last year, the smallest increase during the 23 years Moody's Investors Service has collected the data. Hospitals brought in an average of $11,299 in net revenue per adjusted patient admission in 2012, up 7.6% from $10,497 the previous year, according to the American Hospital Association. But admissions are falling as higher insurance rates prompt patients to seek more affordable care outside of hospitals and crimp the demand for elective procedures.

That's left hospitals, clinicals and medical centers -- which Kantar Media said spent about $1.8 billion on U.S. measured media last year -- scrambling for ways to attract revenue-generating patients while also controlling spending.

Many are turning to search, mobile and social for cost-effective marketing that reaches the growing number of consumers who look online for health-care information. Paired with advice from referring physicians, the internet is helping patients make more informed hospital choices. "The consumer-to-patient journey is largely a digital journey at their moment of need," said John Weston, CMO at Mayo Clinic. "If I were diagnosed with something tomorrow, one of the first things I would do is go online."

Search is key 
Marketers used to cast a wide net through TV, radio, print and out-of-home ads to build brand awareness, but search-engine marketing is becoming a more significant part of plans as hospitals take a more-targeted approach. TV and newspapers still reap the largest hospital ad budgets because of their cost, but search is at the forefront of many campaigns.




Health-care chief marketing officers say digital's measurability helps them defend their budgets. "Return on investment is on the top of everybody's agenda," said Paul Matsen, CMO of Cleveland Clinic, which uses an aggressive digital strategy built around search that includes banners, patient testimonials, health guides and service-line-specific ads. He says about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. The clinic works with Boathouse, based in Boston, for its digital creative and the Cleveland-basedAdcom Group handles its media buys.

Mobile 
Health-care marketers like Mayo Clinic are building responsive sites that emphasize the mobile experience as consumers look for quick and easy access to wellness advice. Its pregnancy app, for example, is designed to be a companion for mothers from childbirth through their babies' first few months. And the clinic's patient app allows people to book appointments and access their health information.

Telemedicine, in which patients receive treatment via video calls, also has a growing presence in the industry (see story below). Smartphones with advanced video capabilities, like high-definition cameras, make it increasingly possible for patients to connect with quality doctors outside of their region and receive diagnoses. Telemedicine also cuts costs for hospitals and patients, which is why more health-care companies are offering this type of support.

Social
Perhaps more than in any other field, the power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers. "Patients really want an outlet for telling their stories and social is such beautiful way for people to do that," said Margaret Coughlin, senior VP-chief marketing and communications officer for Boston Children's Hospital, which has a strong presence on Facebook.

Boston Children's Hospital's annual marketing budget has been flat at about $5 million for the past few years, said Ms. Coughlin. But its net patient services revenue grew from $1 billion in 2011 to $1.4 billion in 2012, according to annual reports. Ms. Coughlin said the hospital's integrated marketing approach, which includes TV, print, digital, earned media, social and other types of direct marketing, contributed to the growth.


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PHARMA… LIBÈRE TES TALENTS ! - Club Digital Santé #pharma #hcsmeufr

PHARMA… LIBÈRE TES TALENTS ! - Club Digital Santé #pharma #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Je sais que mes petits camarades du Club Digital Santé s’attendent à ce que je fasse une tribune sur Health 2.0 Europe qui a eu lieu la semaine dernière à Londres et auquel j’ai eu le plaisir d’assister. J’espère qu’ils ne m’en voudront pas de faire cette tribune, sous forme de coup de gueule, qui …
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Infographic: Doctors sound off on electronic health records | Articles | Main

Infographic: Doctors sound off on electronic health records | Articles | Main | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Deloitte Center for Health Solutions conducted a survey to determine doctors' participation in and satisfaction with EHRs. Consumers had a say, too.

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Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World

Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A well-crafted multichannel-marketing strategy that effectively coordinates all communications with physicians can help pharmaceutical companies boost their bottom lines and reduce expenses.  (RT @bcgperspectives: Breaking through the noise: #Pharma...

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Pharma mis-steps when engaging digitally with d...

Pharma mis-steps when engaging digitally with d... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.


Via Olivier Delannoy
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Is Patient-Centered Care the Same As Person-Focused Care?

Is Patient-Centered Care the Same As Person-Focused Care? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Abstract: Both patient-centered and person-focused care are important, but they are different. In contrast to patient-centered care (at least as described in the current literature with assessments that are visit-based), person-focused care is based on accumulated knowledge of people, which provides the basis for better recognition of health problems and needs over time and facilitates appropriate care for these needs in the context of other needs. That is, it specifically focuses on the whole person. Proposed enhancements and innovations to primary care do not appear to address person-focused care. Tools to assess person-focused care are available and deserve more widespread use in primary care.


Via VAB Traductions, Marie Françoise de Roulhac
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Mobile Marketing Stats 2014 [Infographic]

Mobile Marketing Stats 2014 [Infographic] | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
  SOURCE September 19, 2014 You may have heard that mobile marketing is “in the future” but it’s not – it’s now. With 1 in 7 people worldwide owning smartphones, mobile marketing is the most efficient way to get in front of your audience. Are you developing a plan around these technology changes? Here are a few important stats to keep in mind… 25% of online searches are done on a mobile device. With phones and tablets at easy access, percentage of online search being done on the go is increasing dramatically and 57% of users won’t recommend companies with poor mobile sites. 70% of mobile searches lead to action on websites within 1 hour. Making products and services easily accessible on mobile devices will increase the likelihood of quick purchases via a smartphone or tablet. 1 in 7 people worldwide use smartphones. That means over 1 billion people (and growing) around the world have smartphones. 1 in 17 people own tablets as of December 2013. 60% of social media time is spent on

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SEO : bien comprendre l'étude des Ranking Factors 2014

SEO : bien comprendre l'étude des Ranking Factors 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Attention à bien comprendre ce que signifie l'étude des Ranking Factors de Searchmetrics, qui entretient le flou entre corrélation et causalité. Explications !

Via Matthieu BOYER
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Comment réussir sa transformation digitale

La majorité des grandes organisations ont pris conscience de " l’urgence numérique" , selon l’expression de Guy...

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Novartis Aims to Expand Mobile Health Services

Novartis Aims to Expand Mobile Health Services | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Novartis, a healthcare solutions provider, already boasts of an impressive 13 mobile health apps, but the global company is looking to expand its mobile health services from healthcare monitoring to virtual healthcare.

Via Emmanuel Capitaine , Celine Sportisse
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Jim Murphy's curator insight, September 17, 9:37 AM

Happy to help make this happen