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Rescooped by lionelreichardt from PHARMA GEEK onto PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK |
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Sales Force Report: Shadowing the RepsMedical Marketing and MediaE-detailing and other forms of non-personal promotion, once expected to transform the commercial model for established products, haven't moved the needle on that mark.
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Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn’t exist 12 months ago. An accelerated rate of change has always been a hallmark of social marketing, and with this in mind, eMarketer published a study in this area, Top Digital Trends for 2012. I was particularly struck by three key ideas... Via The Ayantek Team, Jarek Kucia Delete the scoop?
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