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Sales Force Report: Shadowing the Reps - Medical Marketing and Media

Sales Force Report: Shadowing the Reps - Medical Marketing and Media | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Sales Force Report: Shadowing the RepsMedical Marketing and MediaE-detailing and other forms of non-personal promotion, once expected to transform the commercial model for established products, haven't moved the needle on that mark.


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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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eyeforpharma Barcelona 2015 #placetogo #hcsmeu

eyeforpharma Barcelona 2015 #placetogo #hcsmeu | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

 #place to go12th annual 3-day global conference covering all aspects of commercial pharma, the go-to pharma event

Lionel Reichardt / le Pharmageek's insight:

PLACE TO GO

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3 Reasons Why Digital Matters in Healthcare Marketing

3 Reasons Why Digital Matters in Healthcare Marketing | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Everywhere you turn, digital dominates. Articles across the Web proclaim its importance in marketing strategies, and now, digital marketing is unavoidable. Why? Its benefits and ease of use are too great to ignore. But let’s get a little more specific. When it comes to healthcare marketing, why does digital matter?

In this article, we’ll discuss three key benefits of integrating digital marketing into your promotional strategy taking into account customer demands of the healthcare sector.

Before we get started, take a look at these impressive statistics:

  • 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo
  • 51% of patients say they’d feel more valued as a patient when doctors use social media, blogs, and other digital engagement outlets
  • 72% of internet users say they looked online for health information within the past year
  • Behind using search engines and checking email, the #3 activity people do online is search for health information

Customers and potential clients demand your presence on digital channels, but what’s in it for you as a healthcare marketer?

OPTIMIZED PROGRAMS

Unlike traditional marketing channels, digital marketing allows for the optimization of individual campaigns while the programs are live. Instead of sending out one message to a broadly targeted audience in say, a television, newspaper or radio ad, you can tailor your messaging according to keywords, devices, interests, locations, demographics and more. Digital programs also give advertisers the ability to adjust targeting techniques at any time. For example, a company started a marketing campaign to target woman age 30-50 for their cosmetic procedure. Shortly after the campaign launched, the company realized a better target for their procedure is males over the age of 65. Unfortunately the company has already bought TV and Radio ads on stations targeting women. Digital platforms allow companies to adjust their target criteria in real-time so that there is no wasted budget. Much like an investment portfolio, digital channels allow advertisers to "invest" budget in areas that perform and eliminate underperforming campaigns. Does radio, print or TV provide that capability? Once an ad is printed, filmed or recorded, there is no opportunity to make improvements or adjustments.  

Your audience is online, and as such, you should already be engaged in digital marketing. At the very least, you should be strongly considering adopting a digital strategy. Google Think surveys found that 76% of patients were using hospital websites for research, compared to 32% using TV, 20% using magazines and 18% using newspapers.

With the ability to closely monitor digital campaigns and act on real-time metrics and feedback, medical marketers can see better returns on investment.

MOBILE TARGETING

The mobile market is growing at an incredible rate. In fact, this year eMarketer predicts that worldwide smartphone penetration will reach two billion. Google research has already found that roughly 1/3 of patients use tablets or mobile devices on a daily basis for research and/or to book appointments.

The statistics below only go to show mobile’s rising prominence in the healthcare industry:

  • Of patients who found physicians and private practices on their mobile devices, 44% scheduled an appointment (Source)
  • Year-over-year (2012-13) the number of consumers using mobile devices to search for healthcare services increased 22% (Source)
  • 52% of smartphone users gather health-related information on their phones (Source)

You’ve no doubt figured out by now that mobile should be a priority when it comes to your healthcare digital marketing strategy. Luckily, most digital marketing platforms will allow you to target users by device. Just make sure that your ads and landing pages are optimized for mobile devices, or you may end up doing more harm than good.

PROGRAM FLEXIBILITY

As part of the healthcare industry, you know that in any situation, everything can change at the drop of a hat. New market research makes your campaign irrelevant? Marketing budgets get slashed? Management isn’t sold on your execution strategy? This can mean big trouble if you’re dealing with prepaid campaigns and/or advertising programs that can’t be paused immediately.

With digital marketing campaigns, these crises are easily averted. The freedom and flexibility offered by digital advertising methods are invaluable! There’s no need to pay weeks or even months in advance, and you have complete control with the ability to turn these programs on/off with the click of a button.

Healthcare digital marketing is no longer a suggestion. It’s a requirement. Customer demand for digital is constantly growing and the benefits of a digital strategy far outweigh its disadvantages. At this point, it’s a no brainer. Digital marketing matters, and in order for your healthcare practice to be successful, you’ll need to meet patients where they are: online.



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Impact of mHealth Chronic Disease Management on Treatment Adherence and Patient Outcomes: A Systematic Review

Impact of mHealth Chronic Disease Management on Treatment Adherence and Patient Outcomes: A Systematic Review | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

A systematic review of the literature to evaluate the effectiveness of mHealth in supporting the adherence of patients to chronic diseases management


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Why Big Pharma Must Cure Its Bad Rap

Why Big Pharma Must Cure Its Bad Rap | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
VideoThe 2015 Harris corporate reputation poll is out and the news for Big Pharma isn’t good, to say the least.  In the poll—which measures the “reputation quotient” of the most visible American companies among the general public—Big Pharma ranked ninth out of 14 industries and was right in line with [...]

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Apnée du sommeil: les pneumologues et les patients lancent un projet participatif sur la télémédecine

Apnée du sommeil: les pneumologues et les patients lancent un projet participatif sur la télémédecine | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

La Fédération française de pneumologie (FFP) et celle des associations et amicales d'insuffisants respiratoires (FFAAIR) ont lancé un projet participatif afin de proposer de nouvelles modalités pour la télésurveillance des patients traités par pression positive continue (PPC) pour un syndrome d'apnées hypopnées obstructives du sommeil (SAHOS), à partir notamment des études Optisas, a-t-on appris au Congrès de pneumologie de langue française (CPLF) qui se tenait fin janvier à Lille.


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Despite Big Pharma Retreat, R&D Spending Advances

Despite Big Pharma Retreat, R&D Spending Advances | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Actavis CEO and president Brett Saunders raised eyebrows a few weeks back when he bluntly stated what a growing number of biopharma chief executives appear to be thinking when it comes to the value of internal R&D.

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A Review of Corporate Websites in Pharma

A Review of Corporate Websites in Pharma | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Vertic’s review of 12 corporate websites showed an overwhelming internal focus at pharmaceutical companies as they communicate to the outside world. However, a few players have taken significant steps towards walking- the-talk on patient centricity and broader inclusion of the remaining stakeholders in the healthcare eco-system. Tone of voice, design choices and user experience are fragmented and often inspired by best practices from the period between 2009 and 2011. In conclusion, there is a big opportunity for industry players to step up and embrace modern, digital communication.

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Social Media Monitoring pour la #Pharma (with images, tweets) · lionelreichardt

#rcsasso - tweets, pics & video - 12 février 2015
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Can You Trust Patient Rankings of #Pharma Corporate Reputation?

Can You Trust Patient Rankings of #Pharma Corporate Reputation? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

An independent study by PatientView

 

Findings based on a survey of 1,150 patient groups (from 58 countries and of differing specialties)Survey conducted mid-November 2014 to mid-January 2015Patient-group feedback on the corporate reputation of the entire pharma industry during 2014Patient-group feedback on the corporate reputation of 37 individual pharma companies in 2014Results for 2014 are compared with those of 2013, 2012, and 2011

 

The 37 pharma companies reviewed in the study are: AbbVie l Actavis l Allergan l Amgen l Astellas l AstraZeneca l Baxter International l Bayer l Biogen Idec l Boehringer-Ingelheim l Bristol-Myers Squibb l Celgene l Eisai l Eli Lilly (Lilly) l Gilead l GlaxoSmithKline (GSK) l Grũnenthal l Ipsen l Janssen l Lundbeck l Menarini l Merck & Co (USA) l Merck KgA (Germany) l Mylan l Novartis l Novo Nordisk l Otsuka l Pfizer l Roche l Sanofi l Servier l Shire l Stada Arzneimittel l Takeda l Teva l UCB l ViiV Healthcare

 

The corporate reputation of individual pharma companies (as seen from a patient perspective) shows some significant changes between 2014 and 2013 (37 companies assessed in 2014; 33 companies in 2013).


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Pharma Guy's curator insight, February 14, 7:53 AM


Several of the patient organizations participating in this survey receive funding from the pharmaceutical industry. This is common practice especially in the EU where pharma companies cannot promote product directly to consumers but must depend upon intermediaries such as patient organizations -- some of which pharma companies set up themselves -- to help them reach consumers. 


Also note that Lundbeck (after slumping to 22nd in 2013—almost certainly because patient groups reacted to the June 2013 news that the company had been fined by the European Commission) has managed to move back up the rankings in 2014 to 5th. How quickly patients forget! It's difficult to believe. More likely is that Lundbeck spread goodwill via increased grants to patient groups. I'm just speculating here.

Tim Mustill's curator insight, February 19, 4:03 AM

In response to Pharmaguy's 'speculation'. There is a close relationship between pharma companies and patient groups but not for the reasons he cited and certainly not to the point that it would bias the outcome.

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Les deux tiers des médecins utilisent leur smartphone comme aide à la prescription

Les deux tiers des médecins utilisent leur smartphone comme aide à la prescription | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
C’est de plus en plus le véritable couteau suisse des médecins ! Sans surprise, ils sont aujourd’hui 94% à faire usage de leurs smartphones

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Data Snapshot: Dwarfed By Big Pharma, Biotech By The Numbers

Data Snapshot: Dwarfed By Big Pharma, Biotech By The Numbers | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Biotech fills the news these days – whether it's the announcement of exciting new clinical data, another high-flying IPO, or a big M&A deal. Amidst the significant “share of voice” in the coverage of young and emerging biotech in the media, it’s easy to forget the relative scale of the [...]

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Stallergenes choisit Capital Image et Imaload

Stallergenes choisit Capital Image et Imaload | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

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m-Santé : usage mobile des médecins en 2015

m-Santé : usage mobile des médecins en 2015 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Dans le cadre de l’Observatoire des usages numériques en santé créé en 2012, en partenariat avec le Conseil National de l’Ordre des Médecins, Vidal publie les résultats de son 3ème baromètre sur l'...
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Digital business era: stretch your boundaries – Accenture Technology Vision

Digital business era: stretch your boundaries – Accenture Technology Vision | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Today’s pioneering enterprises are doing more than just talking a good digital game. They are fundamentally changing the way they look at themselves and quickly mastering the shift from “me” to “we.”
Proactive corporate leaders see their businesses, employees and customers as a living, breathing digital fabric offering unprecedented opportunity to establish beachheads in new markets, drive profit and change life for the better. Through the transformational power of this network, we’re witnessing the birth of a new era of “digital ecosystems.


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Trend: Taking health (and brain health) care "beyond the pill"

Trend: Taking health (and brain health) care "beyond the pill" | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
. How Device Makers Can Take Healthcare "Beyond the Pill" (Medical Device and Diagnostic Industry): "One thing is clear: Pharma’s commitment to “beyond the

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Major cuts coming to Pharma's business-side workforce

Major cuts coming to Pharma's business-side workforce | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A major change now taking place means that within a decade, most of the industry's business-side positions will be gone and those communities will look altogether different, at least as far as the occupations of their residents.

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Alexandre Gultzgoff's curator insight, February 24, 12:40 PM

interesting analysis of pharma moving from B2B  to a B2C model in coming years

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The five Ws of health message design

The five Ws of health message design | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Click here to edit the title


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Andrew Spong's curator insight, February 19, 11:17 AM

Excerpted from the World Innovation Summit for Health 2015 report (p.13), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

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Top World 12 Pharmaceutical companies on Social Media

Top World 12 Pharmaceutical companies on Social Media | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

We present you our last report about Pharmaceutical Companies taking into account their global profiles on Social Media during December 2014. The analysed companies have been selected regarding their turnover volume, and are the following :GlaxoSmithKline, Astrazeneca, Novartis, Pfizer, Sanofi, Johnson & Johnson, Merck, Roche, Eli Lilly, Bristol MyersSquibb, Abbott and Bayer.

Among the 12 enterprises considered for the study, Facebook is the most important social network with 2 millions of potential buyers. The most populars companies are Bayer and Johnson & Johnson because they gather the 80% of the total unique audience.

Twitter is the place where pharmaceutical brands are more active, in spite of their performance not being very high (an average of 78 tweets/month) in comparison with other industries’ activity on this social network.

Pharmaceutical Companies obtain the best results of engagement on Youtube. This network should be part of your online strategy. Johnson & Johnson has the 44% of the total unique users, meaning that it holds almost half of the market.

Would you like to know more about this study? If so, please click on the button bellow these lines and you will find out interesting data for your knowledge.



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Tanya Kerr's curator insight, February 22, 9:25 PM

Interesting to see the stats on usage of social media by the pharmaceutical industry.

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Mobile phone in asthma management and control through “myAirCoach” project

Mobile phone in asthma management and control through “myAirCoach” project | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
European researchers have been awarded over €4.5 million to create a user-friendly tool for asthmatic patients to monitor and self-control their disease. The myAirCoach project will run for three years and involves numerous research centers in EU.

The name of the project, myAirCoach, stands for analysis, modeling and sensing of both physiological and environmental factors for asthma’s customized and predictive self-management, and seeks to merge mobile health potential to improve the quality and efficiency of healthcare with the daily needs of chronic asthma patients.

European Federation of Allergy and Airways Diseases Patients’ Associations (EFA) is one of the main partners in the project.

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Why Pharma must provide HCPs with relevant digital tools

Why Pharma must provide HCPs with relevant digital tools | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Mega Trend #9: The Majority of HCPs are now Digital Natives; and they Expect Pharma to Follow

HCPs are typically on the go all day – exam rooms, offices, surgery – so their time online is limited. That said, they are anxiously seeking better information on clinical studies and evidence-based medicine. In fact, 81% of physicians in the SERMO survey want higher quality pharma representatives capable of having serious discussions of “multiple therapeutic options.”1

Taking the time to understand physicians’ primary needs – helping their patients be healthy, sharing knowledge with peers, making a good living, keeping themselves up-to-date on clinical and therapeutic developments – provides opportunities for pharma to facilitate these needs and help physicians accomplish their goals. Leveraging digital health as part of that mission can tap into each of those key HCP needs and open doors for pharma firms.1, 2

At the same time, digital poses a “triple-threat” to the autonomy of HCPs. Patients access digital channels, particularly social media, as a primary source for disease and treatment information, subplanting the authority that used to belong to the GP. Pharmaceutical companies, while reluctant to enter the market with end-to-end direct online solutions, could cause income losses for doctors working outside of hospital settings by becoming direct competitors for their patients. And nurses have taken increasing roles in patient care, using digital assets, websites and apps from pharma and other sources as adherence tools and to improve their interactions with patients.2, 3, 4, 5

While not as active as patients online, 2014 will present a tipping point for HCP digital engagement, with 51% becoming “digital native.” More HCPs will get medical news, reference material and textbooks, receive CME credits and visit virtual conferences online than ever before.6 When asked what digital channels they preferred, HCPs cited a broad variety, from social media to mobile apps to independent medical websites. They also noted that pharma reps remain a key source of critical information.7 Finally, more than 80% of HCPs have a desktop/laptop computer and a smartphone, and 72% own a tablet.6  Mobile assets are rapidly becoming components in the clinical environment.

Pharma must reach out to HCPs and provide relevant digital tools, content and communities that help them do their jobs more effectively.

The trend is a product of an evidence-based research study undertaken by the Healthcare Division in Valtech to map the pharmaceutical landscape of digital mega trends. The research study provides essential insights on how Pharma companies could utilize digital engagement to break down stakeholder barriers, impact stakeholder behaviour and demonstrate more cost-effective outcomes. The research study is based on information from 100+ trusted sources and has resulted in the identification of 14 mega trends.

REACH OUT TO GAIN AN UNDERSTANDING OF HOW TO EXECUTE ON THE UNDERUSED DIGITAL OPPORTUNITIES

The Healthcare Division in Valtech has developed an analytical framework that can identify the engagement potential of your brand. The analysis will provide you with answers to the following questions:

  • WHY should your product or therapeutic area have a relevant presence in a digital context?
  • WHO should your digital value proposition appeal to/engage and for what reasons?
  • WHAT changes in the stakeholder’s awareness/behaviour should the digital engagement enable?
  • WHEN during the patient pathway should the digital engagement take place?
  • WHERE – in which healthcare environment/context – should the digital engagement take place?
  • HOW should digital engagement be optimized via the utilization of state of the art digital assets?
  • What metrics should be implemented to measure IF digital engagement is successful?

Please contact Senior Digital Pharma Advisor Rasmus Rask for further advice or to set up an informal meeting.

If you want to read more about Mega Trend #9 you can download more information on valtech.dk.

Stay tuned for the upcoming blog post on Mega Trend #10: Pharma Must Deliver a Seamless Cross-channel Experience When, Where and How the HCPs Want it. And make sure you did not miss the previous blog posts on pharmaceutical mega trends:

Mega Trend #1: Pharmaceutical CEOs Lack Confidence to Act
Mega Trend #2: Transforming to a Digital Business: A Fundamental Paradigm Shift
Mega Trend #3: The “Trust” Gap: Leveraging Digital to Reconnect with Stakeholders
Mega Trend #4: Reinventing the Marketing Function for a Digital Environment
Mega Trend #5: Follow the 20-20-20 Rule for Digital Budgets
Mega Trend #6: Big Data, Mobile and Social Create a More Level Playing Field; Pharma is Slow to Respond
Mega Trend #7: In the New Era of Quantified Self, Patients Want Pharma on Their Side
Mega Trend #8: Achieving Long-term, Sustainable Growth Starts with Meeting Patient Expectations

Sources:
1. Publicis Healthcare Communications Group. Publicis Touchpoint Solutions, Inc. (2012). What Physicians Want! www.publicishealthcare.com
2. Bain and Company. Chuck Fargas et. al. (2012). The future of healthcare—there’s an app for that. www.bain.com
3. T. Kearney. Oliver Scheel et. al. (2013). Mobile health: Mirage or growth opportunity? www.atkearney.com
4. Vertic healthcare. Mads Krogh Petersen (2013). How Digital is Reinventing Everything in the Healthcare Industry www.vertic.com
5. Manhattan Research. Monique Levy et. al. (2014). Pharma Multichannel Marketing Outlook: 14 Trends to Drive Growth in 2014. www.manhattanresearch.com
6. Manhattan Research. Unknow Author. (2013). Taking the pulse 2013. www.manhattanresearch.com
7. Capgemini. Tim Moore et. al. (2012). Multichannel Closed Loop Marketing. Digitally Transforming the Life Sciences Industry. www.capgemini.com



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Alexandre Gultzgoff's curator insight, February 23, 3:32 AM

WHY should your product or therapeutic area have a relevant presence in a digital context?

WHO should your digital value proposition appeal to/engage and for what reasons?WHAT changes in the stakeholder’s awareness/behaviour should the digital engagement enable?WHEN during the patient pathway should the digital engagement take place?WHERE – in which healthcare environment/context – should the digital engagement take place?HOW should digital engagement be optimized via the utilization of state of the art digital assets?What metrics should be implemented to measure IF digital engagement is successful?
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SOCIAL MEDIA MONITORING : L'ECOUTE DU WEB POUR LA PHARMA #hcsmeufr

1 recherche sur 20 faite sur Google concerne la santé..25 % des conversations sur les réseaux sociaux aussi.. des milliards d'informations qui pourraient en di…
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Alexandre Gultzgoff's curator insight, February 20, 1:07 PM

qqs slides bien intéressantes a la fin de la pres...

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How Pfizer Is Using Big Data To Power Patient Care

How Pfizer Is Using Big Data To Power Patient Care | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Not so long ago, nearly every encounter with a doctor started with a receptionist waving a clipboard and asking me to take a seat. When I got into my doctor’s office, we‘d discuss the results from the blood test I’d taken the week before, my history and what I remembered [...]

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A Review of Corporate Websites in Pharma

A Review of Corporate Websites in Pharma | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Vertic’s review of 12 corporate websites showed an overwhelming internal focus at pharmaceutical companies as they communicate to the outside world. However, a few players have taken significant steps towards walking- the-talk on patient centricity and broader inclusion of the remaining stakeholders in the healthcare eco-system. Tone of voice, design choices and user experience are fragmented and often inspired by best practices from the period between 2009 and 2011. In conclusion, there is a bi

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Physicians as Brand Ambassadors | HealthWorks Collective

Physicians as Brand Ambassadors | HealthWorks Collective | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
For population health and the related practice of integrative medicine, the physician has become a true healthcare partner.

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Stop the Mobile Insanity! New Strategies for Pharma in the mHealth Market

Stop the Mobile Insanity! New Strategies for Pharma in the mHealth Market | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance, who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies must make in order to deliver more useful mHealth apps for healthcare professionals and patients and thereby become successful in the mHealth market.

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Pharma Guy's curator insight, February 17, 6:09 AM


Questions/Topics of Discussion


  • Please review for us research2guidance's studies on successful mhealth app publishers.
  • What differentiates successful publishers from the less successful ones: What works? What doesn't work?
  • What sets them apart in terms of platform choice, experience, tool usage, API usage, size of app portfolio, etc.
  • Is it a good strategy for pharma to develop and publish the next 700 apps in the next five years? What other roles might help Pharma increase their return on investment in the app market?
  • Tell us about the mHealth Developer Economics survey that was just released?
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Cartographie des professions du digital : les métiers émergents, dominants et résiduels - Blog du Modérateur

Cartographie des professions du digital : les métiers émergents, dominants et résiduels - Blog du Modérateur | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Durant les Microsoft TechDays, de nombreux sujets liés au numérique ont été abordés. Une étude sur "les métiers et les compétences de la transition numériq

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Isabelle Boucher-Doigneau - Cultureuse's curator insight, February 16, 5:26 AM

Pour répondre à une problématique que nous avons vue avec des étudiants : voici la carte des métiers qui  vous concerneront à votre sortie d'études ! A vous de vous y préparer... et de jouer !