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Rescooped by Lionel Reichardt / le Pharmageek from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
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Digital healthcare marketing trends to watch out for in 2012 - PMLiVE

Digital healthcare marketing trends to watch out for in 2012 - PMLiVE | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012 - PMLiVE...


Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
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Diagnostics are rising up the pharma value chain

Diagnostics are rising up the pharma value chain | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharma interview: Anssi Pulkkinen from Roche Diagnostics, Finland on the increasing prominence of diagnostics

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Are Pharma Franchise Companies Really Looking for Digital Marketing?

Are Pharma Franchise Companies Really Looking for Digital Marketing? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

While searching the information on pharma franchise companies online, many articles were found having titles like “future of pharma lies in digital marketing.”


Via jaymin aegis, eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Biotech, Pharmas and ideas
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Artificial pancreas-maker ViaCyte has new trials, funding, and Janssen partnership

Artificial pancreas-maker ViaCyte has new trials, funding, and Janssen partnership | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
San Diego’s ViaCyte is clearly up to plenty – the regenerative medicine company just announced it has teamed up with Janssen Research & Development, securing $20 million in financing in the process.

Via Herve Ansanay
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Rescooped by Lionel Reichardt / le Pharmageek from Social Media and Healthcare
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FDA Proposes Guidelines for Posting Medical-Product Information Online

A lot can be misconstrued in the silent world of the Internet. While online technology has changed the communications paradigm, it also has resulted in bad information, embarrassing typos, factual errors and malfeasance.

Fake Web sites, botched emails, rambling blogs and photo abuse appear in cyberspace every day. Most of it is innocuous. But the stakes are higher for the medical community as it adapts to and enters the digital realm.

“In today’s world, in addition to traditional sources of medical product information, patients and health care providers regularly get information about FDA-regulated medical products through social media and other Internet sources, and those technologies continue to evolve,” wrote Thomas Abrams, of the Food and Drug Administration’s Office of Prescription Drug Promotion, on the FDAVoice blog. “But regardless of the Internet source used to communicate about medical products, the public health is best served by clear, accurate, truthful and non-misleading information about them.”

The agency has acknowledged the convenience, importance and popularity of social media as a resource for the medical community and industry-at-large by developing a set of best practices for current and future sites. The best practices come in the form of two proposed guidances, the goals of which are to help companies state the purposes of their products with the utmost honesty.

Both guidances relate to medical devices and prescription drugs.

“These documents strive to ensure that the information provided by drug and device companies is accurate and will help patients to make well-informed decisions in consultation with their health care providers,” Abrams wrote.

The first guidance addresses posting information to Twitter and paid-search sites that have character limits. The task of presenting the benefits and risks of a product in 140 characters or less can be daunting – and dangerous.  Both sides of the story need to be told, and a link or a phone number should be provided to give consumers a way to get more information from the company or an additional source.

The second guidance recommends ways for companies to correct information relayed about their products online, whether in a blog or on a Facebook post, whether negative or positive.

“We developed these new guidances, in part, to respond to requests for best practices from companies and other stakeholders,” Abrams wrote. “We gave careful thought to our draft recommendations, and we understand technology will continue to evolve.”

Because of the inherent risks posed by medical devices (defects) and prescription drugs (addiction), and their respective benefits (improved lifespan and disease prevention), the agency prioritized the proposed guidances.

“As a regulatory agency, we are committed to ensuring that the information about these products that their manufacturers and distributors direct at patients and health care providers is accurate and balanced,” Abrams wrote.



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rob halkes's curator insight, August 22, 3:00 AM

The world does open up for information on line, also about medical products ! 


Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the Pill? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Medical Marketing and Media
Leadership Exchange: How Do We Get Beyond the Pill?

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Santé, digital, marketing
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Cardiocity : plateforme web destinée aux professionnels de santé

Cardiocity : plateforme web destinée aux professionnels de santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Le laboratoire Boehringer-Ingelheim a lancé il y a quelques semaines une nouvelle version de sa plateforme d'échanges et d'informations destinée aux professionnels de santé : Cardiocity. Présentati...

Via Rémy TESTON, Durand Stéphanie
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
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Pharma and Healthcare Sales go digital with e-d...

Pharma and Healthcare Sales go digital with e-d... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
“Last month Pfizer rolled out a new way of marketing medicines, by introducing digital drug representatives.

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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
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Most of pharma's 2014 woes playing out as execs expected

Most of pharma's 2014 woes playing out as execs expected | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
When surveyed about their outlook, pharma industry leaders said they felt plagued by uncertainty and beaten down by budget cuts. More than half worried they would receive pink slips by the end of this year.

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
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Most Popular Digital Marketing and Online Advertising Metrics

Most Popular Digital Marketing and Online Advertising Metrics | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Source: CMO Council [download page]

Notes: Familiar metrics top the list of those used to track the effectiveness of digital marketing or online advertising campaigns, with clicks, response and conversion rates (51%) the most commonly-cited top-5 measure, per the CMO Council's survey of 525...

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Rescooped by Lionel Reichardt / le Pharmageek from Health and Biomedical Informatics
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Electronic Health Records Help With Medication Reconciliation

Electronic Health Records Help With Medication Reconciliation | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Key challenges to effective medication reconciliation include improving access to reliable medication histories and refining EHR usability.

Via Adrian Adewunmi Ph.D, HaBIc
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
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Side Effect Warnings Can Increase Pharmaceutical Sales

Side Effect Warnings Can Increase Pharmaceutical Sales | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects.  You know what I mean.  After watching a smiling and attractive person running through a [...]

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from Doctors Hub
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Medicines Adherence: Supporting Patients with their Treatment (MOOC)

Medicines Adherence: Supporting Patients with their Treatment (MOOC) | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
How can healthcare professionals help patients to improve their health through medicines adherence?

Via Philippe Marchal/Pharma Hub
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Combine Content Marketing with SEO 2014

Combine Content Marketing with SEO 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Combine Content Marketing with SEO 2014 Backlink is a recommendation-link of a webpage from other webpages in the form of a hyperlink.Building backlinks

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Rescooped by Lionel Reichardt / le Pharmageek from NTIC et Santé
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Plus de 130 millions de consultations médicales vidéo prévues en 2018

Plus de 130 millions de consultations médicales vidéo prévues en 2018 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Selon les prévisions de la société d'études américaine Parks Associates, les consultations médicales opérées en ligne par vidéo devraient presque tripler en un an, passant de 5,7 millions en 2014 à 16 millions en 2015. A l'horizon 2018, c'est plus de 130 millions de consultations vidéo reliant le médecin à son patient qui pourraient être effectuées.

A lire sur parksassociates.com


Via E. Lacoste-Mbaye, dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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New Uses for Pinterest by Pharma

New Uses for Pinterest by Pharma | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Intouch Solutions Jennifer Hague takes a look at new opportunities for pharma to use Pinterest.

Via Olivier Delannoy, eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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ePharma Summit: Pharma Marketing Budgets Up, Where Are They Being Spent?

ePharma Summit: Pharma Marketing Budgets Up, Where Are They Being Spent? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
RT @epharma: 29% of #PharmaMKTG budgets up thish year- http://t.co/Wud6QMbrqe #ePharma

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Rescooped by Lionel Reichardt / le Pharmageek from mHealth- Advances, Knowledge and Patient Engagement
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What's The ROI Of A Smartphone Given To Patients With A Chronic Health Condition?

What's The ROI Of A Smartphone Given To Patients With A Chronic Health Condition? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Thanks to a pilot project announced today by Microsoft, TracFone and Health Choice Network (here) we're about to find out. Set to launch in January, the pilot project is designed to test the theory that smartphones can lower costs and manage chronic conditions like diabetes with better health outcomes. One big [...]

Via Celine Sportisse, eMedToday
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Healthcare Marketers Are Behind the Curve on Content

Healthcare Marketers Are Behind the Curve on Content | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
We've all been there—Googling a laundry list of symptoms out of concern that our cough and runny nose could be something more serious. In fact, the third most popular online activity—right behind checking email and using a search engine—is looking for answers to health-related questions, according to a Pew Internet survey.

Via COUCH. , eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharmaceutical Field - eDetailing and how it affects you

We’ve all heard about it,but what exactly is it? And how will it impact the work of medical representatives? Dr Andree K Bates takes a detailed look at the various forms of eDetailing.
eDetail...

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Introducing the 7-Day Challenge to Live Like You

Introducing the 7-Day Challenge to Live Like You | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Tracking is the latest craze – there are wearable devices for pretty much everything. For people living with MS, the benefits of life tracking can be huge.
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Marketing
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How Can Pharmaceutical Companies Build Closer Relationships With Social Patients?

How Can Pharmaceutical Companies Build Closer Relationships With Social Patients? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
This year, FDA has final begun to offer some guidance to marketers about social media. Heres what social patient say they want

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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
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Novartis’ mobile health strategy poised to move from tracking to virtual care

Novartis’ mobile health strategy poised to move from tracking to virtual care | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Novartis currently has 13 iPhone apps in the Apple App Store, nine of which are patient or consumer-facing. The list includes two games, “Sickel Cell Iron Invaders” and “Marley’s World” which are designed to teach players about Sickle Cell disease and Multiple Sclerosis, respectively. It also includes MyNetManager and Clinical Trial Seek, two apps that launched last March.


Via Philippe Marchal/Pharma Hub
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Le Lab Marketing Digital's curator insight, August 20, 12:37 AM


While Novartis’ recent partnership with Google and its longtime relationship with Proteus have indicated that the pharma company has an interest in digital healtha page on the company’s website, added this summer, lays out its broad vision and explicit interest in mobile health specifically.


In the post, Novartis highlights tracking and monitoring of patients as one of the biggest opportunities in mobile health.

Rescooped by Lionel Reichardt / le Pharmageek from Health Care Social Media And Digital Health
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Study: How Patients Want to Communicate with Their Doctors

Study: How Patients Want to Communicate with Their Doctors | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Do patients want to use patient portal software? We surveyed 430 patients who had seen their primary care physician within the last year to find out.

Via Marie Ennis-O'Connor
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Laurent FLOURET's curator insight, August 20, 2:28 AM

Phone first (makes sense when it comes to health discussion); and online going strong (when it comes to admin tasks..)

Rescooped by Lionel Reichardt / le Pharmageek from Qualité et sécurité des soins
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Démographie médicale dans l'Indre (36) : "Deux tiers des médecins ont plus de 55 ans" - La Nouvelle République

Démographie médicale dans l'Indre (36) : "Deux tiers des médecins ont plus de 55 ans" - La Nouvelle République | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A Châteauroux, sept cabinets ont fermés leurs portes depuis juillet 2013. Dans l’Indre, la pénurie de médecins risque de s’aggraver selon le conseil de l’Ordre.

Via Florentin Clère
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Healthcare Trends
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Digital Transformation Moves Pharma "Beyond the Pill"

Digital Transformation Moves Pharma "Beyond the Pill" | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharmas are looking to move to a range of value-added services under the moniker beyond-the-pill – and most of those new services are digital.

Via Richard Meyer, Ricard Robledo
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