“The time has come to think seriously about enterprise social networking and consider its role within wider enterprise collaboration strategy", says Ovum, the global analyst firm. While 72 percent of companies use social technologies in some way, very few - according to the McKinsey Global Institute - have acheived the full potential benefit.
In fact, McKinsey says the most powerful applications of social technologies in the global economy are largely untapped.
Based on estimates caclulated by the McKinsey Insitute, companies (particularly among healthcare providers, education and software) can raise the productivity of interaction workers—high-skill knowledge workers, by 20 to 25 percent if they fully implement social technologies across the enterprise.
When we combine McKinsey's report with a recent study pubished in the Journal of Medical Internet Research (JMIR) and Accenture's 2012 Technology Vision, we can clearly see that medical providers and life science organizations are begining this transformation. If we accelerate the adoption of social tools across the healthcare industry, we can not only unlock much needed economic value but more importantly improve overall care and patient outcomes.
The study published in JMIR shows that the use of social media applications may be seen as an efficient and effective method for physicians to keep up-to-date and to share newly acquired medical knowledge with other physicians within the medical community. In fact, the study revealed that 57% of surveyed oncologists and primary care physicians believe that existing social tools help them improve the quality of medical care they provide.
Via Joel Selzer, Best Doctors, Lionel Reichardt / le Pharmageek