Where is the starting point in such a mission?
Already from the title I'm a little concerned that we're going to create isolation. Yes, I'm a digital geek, but to really shift the needle digital is only part of multi-channel. If we want Pharma to have a meaningful impact on their target audience we need to start upstream.
This article is however an excellent read as there is alot of structure and great elements that are all part of the magic that is needed in delivering results.
Via Sven Awege