Notes: Familiar metrics top the list of those used to track the effectiveness of digital marketing or online advertising campaigns, with clicks, response and conversion rates (51%) the most commonly-cited top-5 measure, per the CMO Council's survey of 525...
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects. You know what I mean. After watching a smiling and attractive person running through a [...]
“ I was recently reviewing a digital agency's suggested digital tactical plan for a large health care client and I realized that things really haven't changed much in the last 5-8 years. This is quite”
A study published in the Journal of Medical Internet Research finds 32.2% of Facebook pages about diseases are for marketing and promotional purposes, while just 9.4% of such pages are used for general social support. The study shows 20.7% of disease-related Facebook pages aim to raise awareness and 15.5% provide Wikipedia-type information.
The central conclusion of the report, which is available for free download: “Only one-quarter of the companies we surveyed have a clear understanding of new and underperforming digital touchpoints, yet 88% of the same cohort reports that they are undergoing digital transformation efforts.” In other words, the vast majority of people Altimeter interviewed for this report claimed they are undergoing Digital Transformation, even though most of them don’t know what it is.
Companies revealed this surprising level of ignorance in spite of Altimeter’s clear definition of Digital Transformation: “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Brian Solis added that companies needed to think of Digital Transformation as a “formal effort to renovate business vision, models, and investments for a new digital economy.” Yet, according to the report, “Even when explicitly defined, the term ‘digital transformation’ is still misunderstood.”
Nearly all healthcare professionals use PCs every day to do their jobs, but mobile devices are also finding a place in this world, with large majorities of industry professionals picking up mobile phones and tablets daily for work. When turning to digital means for work, healthcare professionals look at independent medical sites or medical news most frequently.
The ONC recently released a report on the “National Health Information Exchange and Interopability Landscape” highlighting health information exchange trends from office based physicians and hospitals, individuals and state HIE program grantees.
Novartis currently has 13 iPhone apps in the Apple App Store, nine of which are patient or consumer-facing. The list includes two games, “Sickel Cell Iron Invaders” and “Marley’s World” which are designed to teach players about Sickle Cell disease and Multiple Sclerosis, respectively. It also includes MyNetManager and Clinical Trial Seek, two apps that launched last March.
The statistics don't lie: 91% of Health Care Professionals (HCPs) want more pharmaceutical companies to participate in eSampling. And, among new doctors, proactive sample requests increase the likelihood of a prescription by 81%.
Né à l’initiative de MSD, « Mon journal Positif » est le premier outil conçu à l’attention des patients atteints du V.I.H. Destiné à améliorer le confort de vie de ces derniers, cette application offre un visuel du suivi de la maladie entre deux consultations, et permet au final une meilleure prise en charge.
Mobile Marketing Watch Data Shows Digital Marketing Works for Pharma Mobile Marketing Watch Data Shows Digital Marketing Works for Pharma mHealthWatch is out with a new report citing data from comScore that should lend confidence to pharmaceutical...
Anyone with a Facebook page knows that the number of settings is fairly large, and seems to change all the time. This has led to some pharmaceutical companies (and others, one presumes) with corporate Facebook pages that have the Reviews option enabled, and some that do not.
Chaque année, l'Agence nationale de sécurité du médicament et des produits de santé (ANSM) réalise, à partir des données recueillies auprès des laboratoires, une analyse des ventes de médicaments en France.