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Health Info on Internet Undermines Physicians, Pharma Companies

The dominant role of the Internet as source of information poses a challenge to the German healthcare sector, particularly for doctors and the pharmaceutical industry.


Via Philippe Marchal/Pharma Hub
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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Six finalists announced in the 'Digital pharmaceutical company of the year' category of the PM Society Digital Media Awards 2014

Six finalists announced in the 'Digital pharmaceutical company of the year' category of the PM Society Digital Media Awards 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Bayer, Boehringer Ingelheim, Genentech (Roche), GSK, Novartis and Sanofi have been shortlisted as finalists in the 'Digital pharmaceutical company of the year' category of this year's PM Society Digital Media Awards


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Andrew Spong's curator insight, September 22, 4:25 AM

I was pleased that STweM was able to work with our partners Symplur to compile the data behind this year's 'Digital pharmaceutical company of the year' category.

 

Results were derived by collating all tweets published in 2013 using the top ten hashtags in Symplur's Healthcare Hashtag Project associated with ten leading causes of mortality.

 

The top pharma companies within each disease area were identified according to the frequency with which they were mentioned.

 

The final results were determined by subsequently identifying those companies which featured most often in each category, weighting by rank, and ordering accordingly.


The winner will be announced on 25 September. I was kindly asked to present the award by the PM Society, but will be out of the country. PM Society co-chair Carwyn Jones has graciously offered to do the honours in my absence.

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Digital Pharma Marketing: Overview and the Need To Build Integrated D…

Get exclusive access to Whitepaper (it’s free). Sign up here: http://eepurl.com/3Idrb (What do you know about #Digital #Pharma #Marketing?

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The Journey Towards Patient Centricity: Part 3

The Journey Towards Patient Centricity: Part 3 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
In this 3 part series, we speak to Jeff Elton, Accenture, Lode Dewulf, UCB, and Pierre Morgon, Cegedim to hear their perspectives on why patient centricity is proving difficult, the barriers to be o
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Physicians To Pharmas: Provide Patient Services Or Face Irrelevance - Manhattan Research #pharma #hcsmeu

New Manhattan Research Study from Decision Resources Group Helps Marketers Understand How Physicians Are Using Multichannel Information and Services from Pharma

Via Rémy TESTON, Jérôme Buisson
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Pharma needs to engage more digitally with docs

Pharma needs to engage more digitally with docs | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.

That is one of the major conclusions of a new report from research specialist Cello Health Insight carried out amongst physicians across the UK, including 300 GPs. The study did find, however, that whilst the use of digital resources has grown substantially amongst HCPs over the past five years, face-to-face interactions still carry the biggest weight.


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Les géants de l'électronique plus séduisants que les laboratoires pharmaceutiques ?

Les géants de l'électronique plus séduisants que les laboratoires pharmaceutiques ? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Choc des cultures entre ancienne et nouvelle économie, les géants du numérique se présentent désormais comme des rivaux de taille pour les grands laboratoires pharmaceutiques. Un membre du conseil d'administration du groupe suisse Roche vient ainsi de quitter ses fonctions pour se concentrer sur son poste de PDG de Calico, la société de Google dans la santé, qui vient tout juste d'annoncer son premier investissement en partenaria

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3 Keys to Marketing Health Care Online

3 Keys to Marketing Health Care Online | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Health care marketers are on notice: the internet is driving health care decisions, forcing health care marketers to strengthen their online marketing platforms.

Here are the highlights:

#1: DECISION MAKERS ARE ONLINE

Females across the board, including baby boomers, are using the internet for health care information.

Research shows that the health care decision makers’ primary resource for information comes from online sources. Women are the lead consumers of health care information with 84% of adult females conducting online health research.

As for hospital marketing, the majority of people cite that a hospital’s online presence influences their perception of a hospital being “cutting-edge.”

#2: SPECIFIC CONTENT MATTERS

What content matters to your decision maker? As with any type of service, consumers require content that is meaningful, understandable, and ultimately actionable.

The challenge for a hospital or clinic is to produce content that is specific enough to be meaningful yet still presented in laymen’s terms. Health care providers that produce easy-to-understand content offering tightly focused information will capture patient interest.  Highly focused content will also boost search engine rankings for relevant terms.

#3: SHAREABILITY

The final key is crafting the content to be shareable and consistent with your social media content plan.  57% of consumers say that a hospital’s social media connections would strongly affect their decision to receive treatment at that facility.

This is why innovators are live tweeting their surgeries. But, the opportunity is so much greater. Once hospital marketers understand how social media influences consumer treatment decisions, the marketing toolbox will expand exponentially.



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The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu

The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.


Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.


Via Brian Yanish - MarketingHits.com
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Rescooped by Lionel Reichardt / le Pharmageek from Transformation digitale, eCommerce, stratégie marketing, eLearning, Knowledge Management
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Le #digital reste un centre de coûts pour les #entreprises

Le #digital reste un centre de coûts pour les #entreprises | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Arnault Chatel, Celine Sportisse
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CardioCity

CardioCity | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
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Forget SEO for mHealth Marketing

Forget SEO for mHealth Marketing | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Let’s face facts: The World of Content Marketing is changing. Every. Single. Day. Every blog post (including this one), every podcast, [...]

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Pharma Jobs: The Big Pharma Recession Report 2013

Pharma Jobs: The Big Pharma Recession Report 2013 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
In this report we examine the impact of the global economic crisis on the Pharma industry and budget, production and staffing predictions for the next 12 months.

Via Pharmacomptoir / Corinne Thuderoz
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Report: Changing Patient Behavior Is Primary Factor Driving Healthcare

Report: Changing Patient Behavior Is Primary Factor Driving Healthcare | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
  Changing patient behavior and expectations is the primary factor driving the healthcare market, according to a new report from Verizon and Harvard Business Review. “The Digital Dividend: First Mover Advantage” report sponsored by Verizon surveyed...

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Infographic: Doctors sound off on electronic health records | Articles | Main

Infographic: Doctors sound off on electronic health records | Articles | Main | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Deloitte Center for Health Solutions conducted a survey to determine doctors' participation in and satisfaction with EHRs. Consumers had a say, too.

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Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World

Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A well-crafted multichannel-marketing strategy that effectively coordinates all communications with physicians can help pharmaceutical companies boost their bottom lines and reduce expenses.  (RT @bcgperspectives: Breaking through the noise: #Pharma...

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Pharma mis-steps when engaging digitally with d...

Pharma mis-steps when engaging digitally with d... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.


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Is Patient-Centered Care the Same As Person-Focused Care?

Is Patient-Centered Care the Same As Person-Focused Care? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Abstract: Both patient-centered and person-focused care are important, but they are different. In contrast to patient-centered care (at least as described in the current literature with assessments that are visit-based), person-focused care is based on accumulated knowledge of people, which provides the basis for better recognition of health problems and needs over time and facilitates appropriate care for these needs in the context of other needs. That is, it specifically focuses on the whole person. Proposed enhancements and innovations to primary care do not appear to address person-focused care. Tools to assess person-focused care are available and deserve more widespread use in primary care.


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Mobile Marketing Stats 2014 [Infographic]

Mobile Marketing Stats 2014 [Infographic] | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
  SOURCE September 19, 2014 You may have heard that mobile marketing is “in the future” but it’s not – it’s now. With 1 in 7 people worldwide owning smartphones, mobile marketing is the most efficient way to get in front of your audience. Are you developing a plan around these technology changes? Here are a few important stats to keep in mind… 25% of online searches are done on a mobile device. With phones and tablets at easy access, percentage of online search being done on the go is increasing dramatically and 57% of users won’t recommend companies with poor mobile sites. 70% of mobile searches lead to action on websites within 1 hour. Making products and services easily accessible on mobile devices will increase the likelihood of quick purchases via a smartphone or tablet. 1 in 7 people worldwide use smartphones. That means over 1 billion people (and growing) around the world have smartphones. 1 in 17 people own tablets as of December 2013. 60% of social media time is spent on

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SEO : bien comprendre l'étude des Ranking Factors 2014

SEO : bien comprendre l'étude des Ranking Factors 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Attention à bien comprendre ce que signifie l'étude des Ranking Factors de Searchmetrics, qui entretient le flou entre corrélation et causalité. Explications !

Via Matthieu BOYER
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Comment réussir sa transformation digitale

La majorité des grandes organisations ont pris conscience de " l’urgence numérique" , selon l’expression de Guy...

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Novartis Aims to Expand Mobile Health Services

Novartis Aims to Expand Mobile Health Services | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Novartis, a healthcare solutions provider, already boasts of an impressive 13 mobile health apps, but the global company is looking to expand its mobile health services from healthcare monitoring to virtual healthcare.

Via Emmanuel Capitaine , Celine Sportisse
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Jim Murphy's curator insight, September 17, 6:37 AM

Happy to help make this happen

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Five things for pharma marketers to know: Wednesday, September 10 - Medical Marketing and Media

Five things for pharma marketers to know: Wednesday, September 10 - Medical Marketing and Media | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

“Medical Marketing and MediaFive things for pharma marketers to know: Wednesday, September 10Medical Marketing and MediaApparently, media mavens enjoy a side of digital-health insight while reading up about cable TV.”


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Acné sévère - Ensemble contre l'acné

Acné sévère - Ensemble contre l'acné | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
L’acné est la plus fréquente des affections de la peau. Dans le cas d’une acné sévère, une prise en charge globale et sur le long terme est nécessaire.
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5 healthcare marketing lessons from the ALS ice bucket challenge

5 healthcare marketing lessons from the ALS ice bucket challenge | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it


I first learned about the ALS ice bucket challenge earlier this month when a friend posted a video of herself on Facebook accepting the challenge in honor of Peter Frates, credited by many as the mastermind of or inspiration for the campaign. He happens to live in my hometown and suffers from amyotrophic lateral sclerosis, commonly referred to as Lou Gehrig's disease.

I was intrigued by her 30-second video, which challenged my other friends to dump ice water on their heads or donate $100 for ALS research. Within days videos began to pop up all over my news feed, on You Tube and on local TV news.


This grassroots campaign quickly spread across the nation--even the world--as businesses, celebrities and political leaders continue to take on the challenge and come up with clever, fun videos and donate money to this worthwhile, but--until now--little-known cause.

In less than a month, donations from the ice bucket challenge totaled $94.3 million--the ALS foundation raised $2.7 million during the same period last year. The campaign not only raised awareness about the disease, it has raised some serious cash for research for a cure.

"It is a brilliant concept because it does what great branding and smart marketing execution are supposed to do: Give people something they value in an authentic, immediately tangible and share-worthy way," Jonathan Salem Baskin writes in Forbes.

While the viral campaign demonstrates once again the power of social media,the ice bucket challenge also offers several marketing lessons for hospitals and healthcare leaders. Here are just a few:

Keep it simple. The ice bucket challenge asks people to dump ice water on their heads and donate $10 to the ALS Foundation or donate $100 to the charity. The objective and message was clear and easy to understand, writes Garbrielle Boko, executive vice president of marketing at Safe North America inEntrepreneur.

Add immediacy to your message. The campaign worked so well because the challenge requires people to act within 24 hours. "By giving your audience a deadline, the initiative will become a greater priority," Boko writes.

Make it an obligation. The campaign worked because it trapped the person nominated, writes Savannah Marie in Tech Cocktail. If you didn't join in, you faced a penalty. Plus your friends were waiting for your video so you didn't want to disappoint them. "Getting wet didn't get you off the hook, it just softened the blow, and it likely generated a donation out of individuals who otherwise would not have given anything," she says.

Educate your audience. The viral campaign drove awareness about ALS but the videos didn't necessarily educate and inform people about the horrific disease. Healthcare marketers should remember that it's vital to educate consumers with information in any campaign, Lauren Ingram, media relations specialist for Clarity PR, tells the Guardian.

Use video in your marketing strategy. The challenge demonstrates the power of video, especially now that smartphones make it easy to create and share videos, Joe Edwards, digital and social director for MOI, a global marketing company, also says in the Guardian piece. Video must be at the core of your digital strategy as you seek ways to engage patients and their families via the medium, he says.


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Sherri Altman's curator insight, September 17, 4:28 AM

The ALS "Ice Bucket" challenge encouraged family and friends in participating in dumping a bucket of ice on their head. The simple activity has created awareness of the disease and has raised a significant amount of money.  There are some lessons to be learned through this strategy which include messaging that is simple, creating the sense of urgency due to the 24hr challenge, etc.  Video also played a specific role.  Thinking about our goal of being 20 percent healthier by 2020, there is an opportunity for us to get creative on using simplistic tools such as what was used for the ALS challenge. 

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Hépatite C : Gilead autorise une version générique du Solvadi... dans les pays pauvres | Le Quotidien du Medecin

Hépatite C : Gilead autorise une version générique du Solvadi... dans les pays pauvres | Le Quotidien du Medecin | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Le groupe américain de biotechnologies Gilead Sciences a autorisé lundi pour 91 pays en développement une version générique de son traitement contre l’hépatite C, très efficace mais si onéreux que seule une infime minorité de patients y a actuellement accès.

Le Sovaldi de Gilead est vendu aux États-Unis 1 000 dollars par pilule, ce qui porte le coût total du traitement de douze semaines - efficace dans plus de neuf cas sur dix - à 84 000 dollars (65 000 euros). « Cette annonce change la donne », a estimé Greg Alton, vice-président exécutif de Gilead, auprès de l’AFP à New Delhi. « Le grand changement, c’est que nous mettons ce traitement à disposition de millions de gens dans le monde », a-t-il ajouté.


Via Pharmacomptoir / Corinne Thuderoz
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