Poll Shows Growing Satisfaction with Pharma's use of Social Media
Posted by Ben Steele on Oct 25, 2012
A recent survey indicates that those clinging to the argument that pharma are behind in the digital space, may be beginning to fall behind themselves...
A recently released WEGO Health/Digital Health Coalition survey suggests that pharma companies may finally be warming up to social media. The recently-conducted survey of 356 health activists showed that 81% believed pharma used social media 'to provide their communities with important updates on products or services'. The amount of people who subscribed to the above viewpoint went up 9% from last year’s survey findings.