POST SUMMARY: According to Forbes a recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last four years and now accounts for almost...
Common subjects frequently discussed during HIMSS 2014 were lessons learned and best practices around patient engagement. And in almost all the sessions I attended, the takeaway hasn't always been driving engagement with technology or mobile apps. In fact, out of all the recommendations and success stories, apps are just one piece of this complex, ever-changing puzzle to solve: What activates and engages patients now that it's a criterion in meaningful use stage 2?
The need for a patient engagement strategy comes from the common goal that many physicians and hospitals share around improving patient outcomes, reducing hospital readmissions and overall helping manage population health to address chronic disease.
1. There is clear evidence of continued recovery in industry performance. The research shows a continued recovery in the first ten months of 2013 with enterprise value (1) up 14 per cent and reaching 11 per cent above the pre-recession peak of 2006. However, there is a wide range of performance between individual companies.
2. Some companies are breaking away from the pack through science-based innovation strategies: Several high performing companies have faster average growth forecasts than their peer group, largely driven by recent and upcoming product launches, based upon scientific innovations versus truly diversified strategies.
3. High performers are putting science back into life sciences: Many of the high performers are outperforming the averages for the rest of the peer group on three key forward-looking metrics — a higher replacement revenue ratio forecast, higher five-year forecast revenue growth average and a higher proportion of forecast growth from new product when compared with averages for the rest of the peer group.
4. High performers are leading the industry's pivot to the patient: High performers have been able to bring new products to market with a clear articulated view on how the drugs improve patient outcomes and are consequently able to carve out a unique place in today’s price and value-conscious health market.
Survey reveals what physicians want from digital pharma marketers. Posted by Digital Pharma Editor on June 21st, 2013. Physicians are more receptive to non-personal promotion (NPP) in general and email marketing in particular according ...
Traditionally marketing and sales aren’t very good friends, and we’ve blogged previously about why it’s important to get them aligned and working together in the pharma industry for the benefit of the business. Here’s the good news: modern technology can go a long way towards making that possible. How so?
Recent statistics indicate that the use of video within a marketing strategy results in increased brand exposure and confidence. The same is true for healthcare practices, as video content is used to enhance audience ...
Healthcare consumers are turning toward social media to research health-related concerns. One study by PricewaterhouseCoopers showed that social media affects 41% of people when it comes to choosing healthcare providers. Social media and visibility in the digital space is essential for healthcare brands and provides outlets for hospitals and practitioners to connect with healthcare consumers throughout their lives—prior to illness or injury. These groups can be seen as authorities in the digital space as consumers search and share information about wellness and health in a number of digital channels. From search engines to social media platforms, healthcare marketers that are active in digital marketing are gaining a competitive edge.
According to a study by Pew, 40% of people say that information they found online led them to ask a doctor new questions. A Google study showed that 49% don’t look for a specific provider at first, but search for a disease or condition. Healthcare brands should consider what consumers search for when creating content to share through their social media channels. Using an effective keyword strategy to create content helps drive visibility and awareness by making certain that brands are promoting relevant, authoritative content.
Effective content is not promotional, but provides valuable insight to consumers related to a multitude of health and wellness topics. By creating non-branded posts that are useable and interesting, consumers will be more likely to engage with your content, promoting online visibility.
Social media outlets are the perfect way for healthcare providers to increase their public outreach and trust. Patients who feel educated about their options through social media are more likely to trust and use the provider of the information in the event of an emergency.
Social media marketing has the best reach and results when it is part of a larger digital marketing strategy. Content creation and paid advertising, on search engines and social media outlets, are two pillars of digital marketing efforts that should not only be considered, but used as the foundation for any digital strategy. When combined with great content and paid advertising, social media marketing will reach wider audiences and impact more healthcare consumers.
The IMS Institute recently published a paper describing the new ways in which social media usage is shaping healthcare. Both patients and physicians are increasingly turning to the internet—including social media—for healthcare information. Today, 70-75% of Americans with internet access have used the internet to find health information. 42% of survey respondents reported that they …