La recherche de nouveaux médicaments s'essouffle Les Échos Le propos : C'est un constat inquiétant que dressent Patrick Couvreur et André-Yves Portnoff dans la nouvelle livraison de la revue « Futuribles » : l'industrie mondiale met sur le marché...
Articles from STELLA MAYFIELD - The primary focus of e-detailing is always on facilitating sales processes by means of digital technology. Pharmaceutical companies on the globe are today taking advantage of this innovative method.
As the pharmaceutical industry reorganizes to seize the digital challenge, many are watching to understand how this heavily regulated industry is navigating this new course. In our perspective, Sanofi is definitely a company to watch, with some exciting digital assets already to their credit.
Le cabinet Accenture a publié en ce début de mois les résultats de son enquête sur les pratiques numériques des médecins et leur adoption des dispositifs électroniques et dématérialisés dans le cadre de leurs activités.
Note that these companies, all of whom appear regularly on "Most Innovative" lists, spend anywhere from two to eight times their R&D budgets on sales and administration. I have yet to hear complaints about how this makes all their research into some sort of lie, or about how much more they could be doing if they weren't spending all that money on those non-reseach activities. You cannot find a drug company with a split between SG&A and research spending like there is for IBM, or GE, or 3M. I've tried. No research-driven drug company could survive if it tried to spend five or six times its R&D on things like sales and administration. It can't be done. So enough, already.
So, how can physicians use content marketing? It starts with creating content that is valuable and relevant to your patients and adding that to your web site, blog, or patient newsletters. Here are seven ideas for content to help get you started.
Le smartphone présent pendant la consultation médicale Doctissimo Plus de neuf médecins sur dix laissent leur smartphone allumé en consultation et 8 sur 10 n'hésitent pas à y répondre, que ce soit pour des raisons professionnelles ou mixtes.
The Roche "Team Italy" (see below) sent me a nice infographic that provides some details about the current and future digital efforts of Roche Italy -- including some data regarding digital marketing spend by various brands.
Interest and confidence in direct to consumer pharma marketing is waning in those territories that permit it as the healthcare consumers’ voice has become audible through social platforms. In the majority of geographies that do not permit DTC advertising, other approvable promotional methods have been challenged by our increasing reticence towards or active dislike of sales messaging, and our willingness to express our displeasure. Is this a function of the challenge to the supremacy of traditional, broad spectrum advertising that social poses, or is social a spur to the creation of messages specifically designed only to appeal to segments of a massively fragmented audience? Silence Media’s Lee Henshaw describes the utility of split testing and geo-targeting in advertising.
And don't think that the industry is so unified that no one will make that first attempt to define their market vies a vie their competitors along these three attributes. It is just a question of time before a hospital or system regardless ...