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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Non-personal promotion: A growing trend in pharmaceutical marketing

Non-personal promotion: A growing trend in pharmaceutical marketing | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Non-personal promotion, a hands-off method of contacting healthcare providers, is gaining momentum in pharmaceutical marketing.

Via eMedToday
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Bettina Gifford's curator insight, Today, 2:38 PM

www.hcpmeetings.com.au offers this valuable communication option..

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Relax! It’s okay for pharma to go slow on social media -

Is Pharma getting too excited about social media?
This is the closing question in a thoughtful interview with
Anish Shindore of Novartis in Spain.

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Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low

Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The US healthcare and pharmaceutical industry will spend $1.18 billion this year on paid digital ads, according to a new eMarketer report.


Via Olivier Delannoy
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What Every Pharma Procurement Group Needs: A "Rogue Agency" Roster

What Every Pharma Procurement Group Needs: A "Rogue Agency" Roster | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

I read with interest the report in the June issue of MM&M, "Healthcare Marketers Trend Report 2014." The report benchmarks and analyzes topics that affect pharma marketers such as budgets, channel


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What is Pharma's Impact on the Mobile Health App Space? | Health ...

What is Pharma's Impact on the Mobile Health App Space? | Health ... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
“As pharmaceutical companies offer healthcare services that go beyond the pill, a report by HIT Consultant with graphs from Pocket.MD has helpfully added some color on the biggest mobile health app developers among ...

Via eMedToday, Pere florensa llusa
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Are pharma still missing opportunities for social engagement?

Are pharma still missing opportunities for social engagement? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
We work in a special world. This world is called Pharma. Where regulations bring fear, nerves and general malaise in moving forward with digital engagement. We are confident enough to keep pushing

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C4T-MAIN

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Even traditionally rep-friendly specialists will see fewer pharmaceutical sales reps this year | ZS Associates

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Johnson & Johnson partners with Organovo to consider 3D-printing living tissue

Johnson & Johnson partners with Organovo to consider 3D-printing living tissue | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The partnership centers around using bioprinted tissue to discover new drugs. The announcement comes ahead of Organovo's commercial launch later this year.

Via Emmanuel Capitaine
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Loic Bertin's curator insight, July 27, 10:01 PM

Acélébration des partenariats santé et technologie. 

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ZS associate report exec summary : rep access keeps decreasing opening opportunities to new channels

Despite incipient signs of leveling off, pharmaceutical rep access to physicians continues to decline, particularly in certain specialties and areas of the country. Overall, close to half of all doctors in the United States are now considered “access restricted” to varying degrees. Does that figure constitute a point of no return for physician access, a need for pharma companies to reinvent access strategies, a reconsideration of “access” entirely—or all of the above?


Via Olivier Delannoy, eMedToday
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Bettina Gifford's curator insight, July 25, 4:31 PM
New ways to communicate with physicians are needed...digital anyone?
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Point-of-care apps: How docs can make the most of eight minutes

Point-of-care apps: How docs can make the most of eight minutes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
John Cox
Eight minutes. That’s approximately how long new doctors spend face-to-face with patients today.

Via Emmanuel Capitaine
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Why the Time is Ripe for Pharma to Embrace Mobile

Why the Time is Ripe for Pharma to Embrace Mobile | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Medical Marketing and Media
Why the Time is Ripe for Pharma to Embrace Mobile
Medical Marketing and Media
Go beyond the standard 300x50 or 320x50 mobile default. 300x250 ads adapt beautifully to smartphone browsing.

Via eMedToday
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Bettina Gifford's curator insight, July 24, 3:09 AM

www.hcpmeetings.com.au - perfect for mobile digital marketing

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Even Though There Are Fewer Sales Reps, More Physicians Deny Rep Access

Even Though There Are Fewer Sales Reps, More Physicians Deny Rep Access | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
According to the spring 2014 AccessMonitor™ report from global sales and marketing consulting firm ZS Associates, pharmaceutical access to physicians continues to decline.

Via Emmanuel Capitaine
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What pharma reps can learn from health care marketing

What pharma reps can learn from health care marketing | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Times are changing, and the pharmaceutical industry needs to change along with them.

Via eMedToday
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How young French oncologists are using medical apps

How young French oncologists are using medical apps | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

A new study in the Journal of Radiation Oncology looked at self-reported smartphone and tablet ownership and usage statistics in young, French, radiation oncologists.


Via Olivier Delannoy
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PMCPA looks to app to simplify the APBI Code of Practice - PMLiVE

PMCPA looks to app to simplify the APBI Code of Practice - PMLiVE | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Code regulator takes 'digitally-led' approach in partnership with The Earthworks
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Mobile savvy docs don’t want pharma rep visits

Mobile savvy docs don’t want pharma rep visits | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

But prescribers are still open to receiving industry information. 

The number of doctors in the US willing to see pharmaceutical sales representatives in person has declined by a third over the last six years, with digital preferences partly to blame.


Via Philippe Marchal/Pharma Hub, eMedToday
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Où en est le Digital Marketing en 2014 ? #SEM #SEO #ROI

Où en est le Digital Marketing en 2014 ? #SEM #SEO #ROI | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Bonjour tout le monde ! A l'aide de mon logiciel de veille, en réalisant ma veille d'informations, je suis tombée sur une infographie indiquant l'état actuel du Digital Marketing en 2014. Les objec...

Via Véronique Duong
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Novartis embraces the 'quantified self' with TicTrac tie-up - PMLiVE

Novartis embraces the 'quantified self' with TicTrac tie-up - PMLiVE | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Partners with the personalised analytics firm on a new MS platform
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Les outils digitaux dans l'industrie pharmaceutique, une interview de Panos Papakonstantinou, #doctors20 | Doctors 2.0

Les outils digitaux dans l'industrie pharmaceutique, une interview de Panos Papakonstantinou, #doctors20 | Doctors 2.0 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
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Rescooped by Lionel Reichardt / le Pharmageek from All about Pharma by Pharmacomptoir
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Dépenses de santé : les pistes de Bayer - Les Échos

Dépenses de santé : les pistes de Bayer - Les Échos | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Les Échos
Dépenses de santé : les pistes de Bayer
Les Échos
Au grand dam des laboratoires qui jugent leur effort disproportionné alors que le médicament ne représente que 15 % des dépenses de santé.

Via Pharmacomptoir / Corinne Thuderoz
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mHealth to Transform Healthcare: Can Pharma Compete?

mHealth to Transform Healthcare: Can Pharma Compete? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
David speaks to eyeforpharma ahead of his presentation at the Value-Added Services Conference 2014.

Via Emmanuel Capitaine
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Au secours, ma boîte se digitalise !

Au secours, ma boîte se digitalise ! | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Panique à bord, la digitalisation en entreprise ? Ni affolement, ni fol enthousiasme. Plutôt un attentisme mêlé d’appréhension qui génère du retard chez nombre d’acteurs économiques. Or, l’intégration du numérique est non seulement une clé du développement mais aussi le vecteur d’une nouvelle façon de travailler, plus transversale et collaborative. Explications.


Via Henri Lefèvre
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Healthcare’s digital future | McKinsey & Company

Healthcare’s digital future | McKinsey & Company | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

by McKinsey; See also Insights by Gary Monk at MobiHealth here

 

A McKinsey & Company article: Insights from our international survey can help healthcare organizations plan their next moves in the journey toward full digitization. 

The adoption of IT in HealthCare systems has, in general followed the same pattern as other industries. [ ..]
As for its effects on the healthcare sector, this second wave of IT adoption helped bring about, for example, the electronic health card in Germany. It was also a catalyst for the Health Information Technology for Economic and Clinical Health Act in the United States—an effort to promote the adoption of health-information technology—and the National Programme for IT in the National Health Service in the United Kingdom. Regardless of their immediate impact, these programs helped create an important and powerful infrastructure that certainly will be useful in the future.

Many institutions in the private and public sector have already moved to the third wave of IT adoption—full digitization of their entire enterprise, including digital products, channels, and processes, as well as advanced analytics that enable entirely new operating models. No longer limited to helping organizations do a certain task better or more efficiently, digital technology has the potential to affect every aspect of business and private life, enabling smarter choices, allowing people to spend more time on tasks they deem valuable, and often fundamentally transforming the way value is created. What will this third wave of IT adoption look like for healthcare?

Players in the healthcare industry were relatively successful at—and benefited from—the first and second waves of IT adoption. But they struggled to successfully manage the myriad stakeholders, regulations, and privacy concerns required to build a fully integrated healthcare IT system. This is partly because the first and second wave of IT adoption focused more on processes and less on patient needs. Still, programs like the N3 communication network in the United Kingdom and the secure telematics platform in Germany have created powerful infrastructures that have the potential to support the third wave of digital services in healthcare—but only if stakeholders take the appropriate next steps.

 

Now that patients around the world have grown more comfortable using digital networks and services, even for complex and sensitive issues such as healthcare (successful websites DrEd, PatientsLikeMe, and ZocDoc are just three examples of this trend), we believe the time has come for healthcare systems, payors, and providers to go “all in” on their digital strategies. The question is, where should they start?

 

[...] Success in the third wave of digital depends very much on first understanding patients’ digital preferences in both channel and service. But many digital healthcare strategies are still driven by myths or information that is no longer true. We interviewed thousands of patients from different age groups, countries, genders, and incomes; respondents had varying levels of digital savvy. Our research revealed surprising and actionable insights about what patients really want, which can in turn inform how healthcare organizations begin their digital patient-enablement journey. Here, we present five of those insights.

Myth 1: People don’t want to use digital services for healthcare

Many healthcare executives believe that, due to the sensitive nature of medical care, patients don’t want to use digital services except in a few specific situations; [..] . In fact, the results of our survey reveal something quite different. The reason patients are slow to adopt digital healthcare is primarily because existing services don’t meet their needs or because they are of poor quality. [..] 1 more than 75 percent of respondents would like to use digital healthcare services, as long as those services meet their needs and provide the level of quality they expect (Exhibit 1).[..] Of course, nondigital channels will continue to be relevant and important, so digital channels will have to be embedded in a well-thought-through multichannel concept.

 

Myth 2: Only young people want to use digital services

[..] however, that patients from all age groups are more than willing to use digital services for healthcare (Exhibit 2). In fact, older patients (those over 50) want digital healthcare services nearly as much as their younger counterparts. More than 70 percent of all older patients [..] A recent report from the European Union2 suggests that service type—not just channel—should be segmented by age; [..]

Myth 3: Mobile health is the game changer

[..] our survey shows that demand for mobile healthcare is not universal. It is therefore not the single critical factor in the future of healthcare digitization [..]

 

Myth 4: Patients want innovative features and apps

[..] But the core features patients expect from their health system are surprisingly mundane: efficiency, better access to information, integration with other channels, and the availability of a real person if the digital service doesn’t give them what they need. [..]

 

Myth 5: A comprehensive platform of service offerings is a prerequisite for creating value

 

When going digital, many institutions—not only those in healthcare—think it is necessary to “go big” before they can achieve anything; they believe they must build a comprehensive platform with offerings along the entire spectrum of customer services. But our survey finds that it can be smarter to start small and act fast (Exhibit 4). [..] Surprisingly, across the globe, most people want the same thing: assistance with routine tasks and navigating the often-complex healthcare system.[..]patients most often cite “finding and scheduling physician appointments"[..] selecting the right specialist and support for repetitive administrative tasks such as prescription refills. What most of these services have in common is that they do not require massive IT investments to get started.

The third wave of digitization in healthcare: Getting started

Three steps can help healthcare companies begin their journey toward the third wave of digitization.
The first step is to understand what it is that patients really want and the best way to give it to them. [..]
Next, organizations should segment their services according to basic criteria such as the amount of investment required, estimated patient demand, and value created through the service.[..]
And finally, just like organizations in other industries, healthcare companies should continually add new services to keep patient attention and build value. Once patients are familiar with the general idea of digital-service provision, organizations can begin offering more complex, high-value services, such as integrated-care companion apps or mobile health records....


Via rob halkes, Michael Seres, Sam Stern
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rob halkes's curator insight, July 16, 4:11 AM

Great Survey results, aligning with what experts already thought. Results generated by Germany, Singapore and the UK, but believed to be representative of patients in these advanced markets (!).

Results tell us this:

  • Age of patients does not influence the desire to find health services on line - the differences between age groups regard preferences for channels and for content: in any case directly related with the very health condition of the patient;
  • Current, initial expectations of patients regard convenience services first, like ability to make appointments on line and service with prescription refills - but there's indication that expectations will rise with accustomed use of available offerings;
  • This means that a developmental process of creating and rendering services allows for both the health care organization and its patients to grow into more complicated patterns of digital services. It also makes way for gradual implementation of the very development. So each organization may create its own path in digital development, internally and with external digital service delivery;
  • It implies that there is no dominance as in "need-to-have" of specific digital services  - no organization needs to jump to hypes, as they perceive them, but the very need is to do and take your own roadmap with digital;
  • Even stronger, the roadmap to digital is better guided with the concept of eHealth, that in fact entails every aspect of digital service provision in health care, from a facilitative level of making appointments, through information support, health records, wearables and monitoring, up to interaction, data exchange and communication. The authors acknowledge that there is no one concept needed of a one comprehensive platform (myth 5);
  • So one's development into one's own configuration is the best way to move forward. But, indeed there are two conditions:
    - it better be well thought off: early steps may generate but also limit consecutive steps, so a general design of one's view on eHealth will be helpful, and
    - each patients does prefer his or her own selection and (developmental) way into further uses. This implies that the very digital platform needs to allow for such. That strengthens the need to apply experience-co-creation methods of development.   

In short: we know where to move, we know how to create it, let's go for it.
Get in contact here



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Doccto – Flip the clinic, ou comment réinventer la relation médecin-patient pour une consultation plus efficace

Doccto  –  Flip the clinic, ou comment réinventer la relation médecin-patient pour une consultation plus efficace | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
« Flip the clinic » (traduire « inversez la consultation ») est un projet lancé en mars 2014 aux Etats-Unis, à l’initiative de la Fondation Robert Wo

Via Hélène Introvigne, Fabrice Vezin
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Hélène Introvigne's curator insight, May 17, 11:03 AM

La classe inversée étendue aux relations médecins-patients, intéressant !