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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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"Wikipedia is an Insane Place" - Pharma Should ...

I've just finished reading the comments submitted to the docket regarding FDA's recent draft guidelines for correcting third-party "misinformation" on Internet/social media platforms such as Wikipedia The comment submitted by Eric Barbour, a...


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Pharma Marketing Blog: A Formula for Creating Patient-Centric Mobile Health Apps

Pharma Marketing Blog: A Formula for Creating Patient-Centric Mobile Health Apps | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharma Marketing Blog: A Formula for Creating Patient-Centric Mobile Health Apps by @pharmaguy http://t.co/b5M4ZBEit8

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Infographic – Connected Physician – Cardiologist Q2 2014

Infographic – Connected Physician – Cardiologist Q2 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Infographic highlighting the use of digital, mobile, apps, and professional resources online by US cardiologists (source: Digital Insights Group).

Via Dominique Godefroy
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Pharma companies need to join the social media age

Pharma companies need to join the social media age | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Pharma companies need to join the social media age. From PR Week

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BAROMETRE CESSIM : LES PRATIQUES NUMERIQUES DES PROFESSIONNELS DE SANTE #hcsmeufr

#barocessim2014 - tweets & pics -1' octobre 2014
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Helene Decourteix's curator insight, October 20, 9:50 AM

les chiffres clefs des MG, spé et pharmaciens

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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation...

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NetPublic » 15 infographies pour comprendre les enjeux du numérique

NetPublic » 15 infographies pour comprendre les enjeux du numérique | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Comment valoriser la culture numérique et faciliter la compréhension d’aspects du monde connecté en mode visuel ? Les étudiants en DUT Information et Communication (IUT de La Roche-sur-Yon) ont réalisé des infographies thématiques sur des points évoqués en cours de culture numérique (par Olivier Ertzscheid, Maître de Conférences en Sciences de l’information et de la communication).

Via fduport, Séverine Dardalhon, 694028, coup d'oeil
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Marketing In The Healthcare Industry

Marketing In The Healthcare Industry | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it


It’s a great time for those in the Healthcare industry. With changes in insurance and people taking charge of their health & wellness, you have a great opportunity to establish a strategy and marketing budget to reach your ideal patients. How do you begin marketing in the healthcare industry?

Your prospective patients are using the internet and social media to research healthcare options. Are they finding you? They’re also talking to their friends to get recommendations and suggestions for trusted providers. Inbound marketing is the process of creating and sharing content that is specifically designed to appeal to our target patient. With educational content they’re looking for, you are helping them and establishing yourself as an expert in your industry as well as establishing trust. This established trust makes you a credible source. This credibility makes prospective patients choose you.


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Jerome Leleu's curator insight, October 17, 12:54 AM

ajouter votre point de vue ...

Rescooped by Lionel Reichardt / le Pharmageek from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Pharma Marketing Blog: #mHealtMobile Chat Takeaway: Pharma Must Involve Patients Early on When Developing Mobile Health Apps

Pharma Marketing Blog: #mHealtMobile Chat Takeaway: Pharma Must Involve Patients Early on When Developing Mobile Health Apps | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

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‘No pharma visits’ GPs pledge

A GROUP of Australian doctors has begun a campaign to keep pharmaceutical company reps out of medical practices.

Via Julie O'Donnell
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Article: The Sorry State of Pharma Mobile Health Apps

Article: The Sorry State of Pharma Mobile Health Apps | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Lack of Security, Continuity and Platform Standardization, Distribution Challenges, Poor ROI


At a recent eyeforpharma Philadelphia 2014 Summit, Carolyn Gauntlett, Senior Innovation Consultant with IMS Health, gave an interesting presentation titled "How to Make Sure You're Getting the Most Out of Your mHealth App Development."

This article summarizes some major points made in that presentation as well as data from the report "Patient Apps for Improved Healthcare: From Novelty to Mainstream" published by IMS Institute for Healthcare Informatics.


Via Pharma Guy, Celine Sportisse, eMedToday
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Pharma Guy's curator insight, October 8, 6:37 AM


Topics include (partial list):

  • Some Docs Prescribe More Apps Than Pills
  • So, Why Hasn't Mobile Health "Exploded?"
  • More Apps, Less Meds?
  • Few mHealth Apps Are Worthy
  • Figure: Health App Functionality Score Distribution
  • The Pharma App Black Hole
  • Poor ROI
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Madison's Propeller Health partners with German drug-maker

Madison's Propeller Health partners with German drug-maker | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Propeller Health, a Madison maker of a digital system for people with chronic respiratory diseases that said last month it had raised $14.5 million, has forged a partnership with Boehringer Ingelheim, a privately held German drug-maker.
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Deloitte on Disruption | Deloitte | Changing course in a disruptive world

Deloitte on Disruption | Deloitte | Changing course in a disruptive world | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

he trouble with strategic risks is there’s often no historical precedent to draw from to assess their potential nature and impact. Sometimes they’re the product of a visible trend, but often they appear as a surprise. And hard as they are to identify or manage, they are extremely difficult to recover from. Another way strategic risks can be confusing? They’re not just “something to mitigate.” In fact, spotted early and handled well, strategic risks can be the basis for game-changing moves that reorder the field. That’s why smart organizations will develop a system to deal with unexpected change by:


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How Pharma Can Meet Consumer Expectations

How Pharma Can Meet Consumer Expectations | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Consumers expect rewards from pharma. 63 percent of the patients in a recent survey say they want to participate in customer rewards programs.

Via Emmanuel Capitaine
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Infographie : l'adoption du digital par les professionnels de la santé

Infographie : l'adoption du digital par les professionnels de la santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
86% des sondés utilisent les sites internet et 69% des spécialistes les newsletters.

Via Isabelle Delignière-Léglise, Coralie Bouillot
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Daiichi Sankyo France : un ancrage industriel dans nos territoires, une démarche médicale d'avenir

#daiichisankyo - tweets & pics - 20 octobre 2014
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Baromètre digital des Professionnels de santé - Ipsos MediaCT

Baromètre digital des Professionnels de santé - Ipsos MediaCT | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
En 2014, ont été interrogés les pharmaciens, les médecins généralistes,  les cancérologues/oncologues, les cardiologues, les diabétologues/endocrinologues, les ophtalmologues et les pneumologues.
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Enquête : démarches multicanal auprès des médecins et pharmaciens


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Alexandre Gultzgoff's curator insight, October 20, 3:46 AM

updated indicators on multichannel acceptance by french HCPs.

Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Can pharma marketing fully spread its wings into the digital and social media platform?

Can pharma marketing fully spread its wings into the digital and social media platform? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Find out what marketing executives revealed at the PharmaForce 2014
conference on how they are addressing digital strategies.

Via eMedToday
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Art Jones's curator insight, October 16, 1:06 PM

#ePharma continues to struggle to fully join the conversation.

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Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show

Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools, the agency is asking for comments on 19 specific questions (see "Let's Respond to FDA's Questions Regarding Its Regulation of Social Media"). These questions are included in my ongong online survey/questionnaire, which you can access here.

I am following the results of this survey closely and will provide updates. Here, I focus on this question:

How should companies disclose their involvement or influence over discussions or material, particularly discussions or material on third-party sites?

The survey asks respondents to choose one or more of the following responses (and add additional comments):

  • Disclosure is necessary only when content is paid for.
  • Disclosure should be prominently displayed alongside relevant content when possible
  • Disclosure and disclaimers should be included prominently on the corporate website near any links to social media outlets.
  • Each company should have a public SM policy that includes a notice of its transparency policies.
  • None of the above

The image below shows how respondents answered this question (ALL respondents vs. PHARMA respondents). The image will be updated frequently. See the date stamp on the image for when it was last updated. To see the most up-to-date results, please take the survey yourself and you will be able to see a summary at the end.


Many comments were submitted in response to this question. Some of these comments include:

  • We can't make rules/laws for everything. It would be better to hold companies responsible to their stakeholders - investors, customers, patients, healthcare professionals, etc etc.
  • Disclosure and disclaimers should be included prominently on the corporate website near any links to social media outlets.
  • When companies pay for content to be produced on their behalf, a disclosure, disclaimer and list of policies should be included prominently on the corporate and associated websites near any links to social media outlets.
  • A notice of disclaimer should be provided whenever there is a content favorable to the company's interests that has been elaborated directly or indirectly by any third-party benefited by the company.
  • Disclosure must be constant, no exceptions; even Twitter comments must contain disclosure, even if in the form of a hashtag (#iwork@novartis is in use today)
  • If true: "We encourage our employees to message about their experiences with our products, but they are not separately compensated for these messages. You should consider whether opinions being offered here are from a source whose employment is tied to the maker of the product being discussed."
  • If company involved, should always disclose. In scenario where a brand has sponsored some activity, could disclose pharma company involvement without mentioning the brand name, not as a way to cover up brand involvement but to avoid using brand name and triggering need for fair balance.

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Flip the Visit – Patient in Charge!

Flip the Visit – Patient in Charge! | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
by Sri Bharadwaj Sri is a Board member of HIMSS Southern California and consults with healthcare organizations across the nation. The healthcare landscape is being changed by the technology-enabled...

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Pharma’s first-to-market advantage | McKinsey & Company

Pharma’s first-to-market advantage | McKinsey & Company | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

There has been a long-running debate in the pharmaceutical industry about the value of being first to market. Companies spend considerable resources seeking to increase the odds of beating their competitors to market and often fret about the commercial disadvantage of being late. In the high-stakes race to market for a novel drug class, companies firmly believe that every month of lead time ahead of a competitor is significant. It’s not quite that simple. Our analysis of pharma launches confirms a weak first-to-market advantage on average, but with significant nuances dependent on market context.


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How pharma and patients can work together to improve drug access

How pharma and patients can work together to improve drug access | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Eli Lilly is one company trying to empower patients as they seek to influence the health technology assessment process.

Via PatientView
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PatientView's curator insight, October 9, 6:32 AM

Its all about improving pharma relations with the outside world 

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Boehringer Ingelheim, Propeller Health team up for sensor-enabled inhaler pilot | mobihealthnews

Boehringer Ingelheim, Propeller Health team up for sensor-enabled inhaler pilot | mobihealthnews | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
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