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Rescooped by lionelreichardt from PHARMA GEEK onto PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK |
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I saw this Content Lifecycle infographic at the digitalNow conference and loved it. Your association's online community should have an editorial calendar. What goes into that editorial calendar should be determined by a content strategy. Your content strategy should be periodically updated in a process like the one identified in this content lifecycle infographic.
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Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.
Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign. Via Pierre Lelong Delete the scoop?
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