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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by Lionel Reichardt / le Pharmageek from 2- HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
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Let's Tweet Over : Interview with John MACK @pharmaguy at Social Media for Pharma conference #hcsmeu #hcsmeufr #hcsm

Une chaîne dédiée à la E santé... d'expériences vécues comme la Silicon Valley aux émissions de J'IRAI TWEETER CHEZ VOUS #JTCV en passant par de beaux événem...
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Who Needs What From Pharma E-Detailing? | Actua...

Who Needs What From Pharma E-Detailing? | Actua... | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
There are more hands in the circle than HCPs and reps. E-detailing programs connect players with a range of motivations.

Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Information sur le monde de la pharmacie
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Merck Serono mise sur les médicaments connectés - L'Usine Digitale

Merck Serono mise sur les médicaments connectés - L'Usine Digitale | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
L'Usine Digitale Merck Serono mise sur les médicaments connectés L'Usine Digitale Pour se différencier de ses concurrents dans les traitements de maladies chroniques, le laboratoire pharmaceutique allemand Merck Serono tente des "solutions...

Via Philippe Charrier
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Rescooped by Lionel Reichardt / le Pharmageek from Doctors 2.0 + You (v. fr.)
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CESSIM - L'infographie Cardiologue Janvier 2015 #doctors20 #hcsmeufr

CESSIM - L'infographie Cardiologue Janvier 2015 #doctors20 #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Denise Silber
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Denise Silber's curator insight, January 23, 4:05 AM

Les cardiologues français ne se sentent pas tous bien informés sur la recherche et leur spécialité. Et ils sont preneurs de plus d'information, notamment par le canal numérique;

Scooped by Lionel Reichardt / le Pharmageek
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SMI - SOCIAL MEDIA for PHARMA London #pharmasocialmedia #videotrailer #hcsmeu #hcsmeufr

http://youtu.be/VIOyA2TVosU
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Scooped by Lionel Reichardt / le Pharmageek
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The Sorry State of Pharma Mobile Health Apps & What To Do About It cc #pharmaguy :-)

© 2015 Pharmaguy™ The Sorry State of Pharma Mobile Health Apps & What To Do About It PharmaGuy Social Media in the Pharmaceutical Industry 21 - 22 Jan 2015…
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Rescooped by Lionel Reichardt / le Pharmageek from [Pharma & Life sciences: patient-centricity, social media and direct communication to patients - Pharma multichannel communication & marketing - Personalised medicine - Digital drug products] by VAB Traductions
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Should Pharma Hire Online "Patient Opinion Leaders"?

Should Pharma Hire Online "Patient Opinion Leaders"? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

"This survey is an attempt to determine the issues involving transparency and conflicts of interest that may arise if and when pharma companies pay individual POLs to help manage their engagement with patients online. What best practices should govern pharma's collaboration with POLs? Should the industry develop guidelines for their interactions with POLs via social networks (eg, develop a "Patient Opinion Leader Transparency Policy")?"


Via Pharma Guy, VAB Traductions
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Rescooped by Lionel Reichardt / le Pharmageek from Social Media and Healthcare
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LAP-BAND's Social Media Campaign Definitely Violates FDA Guidelines

LAP-BAND's Social Media Campaign Definitely Violates FDA Guidelines | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

I heard that a number of participants at the 33rd Annual J.P. Morgan Healthcare Conference in San Francisco were "baffled" by LAP-BAND's social media campaign. LAP-BAND, marketed by Apollo Endosurgery, is a medical device that is inserted surgically around the stomach to reduce its capacity and thus aid in weight loss.

LAP-BAND has a limited indication: "for weight reduction for patients with obesity, with a Body Mass Index (BMI) of at least 40 kg/m2 or a BMI of at least 30 kg/m2 with one or more obesity-related comorbid conditions." It also has a number of possible adverse events such as "band slippage, erosion and deflation, reflux, obstruction of the stomach, dilation of the esophagus, infection, or nausea and vomiting may occur."

It seems that several tweets posted by the @LAPBAND Twitter account violate recent FDA "Guidance for Industry Internet/Social Media Platforms with Character Space Limitations— Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices" (here).

First, here's what the @LAPBAND Twitter page looks like:

Click on image for an enlarged vie.


You can SEE - but you probably can't READ - the Important Safety Information (ISI) in the upper right corner. Technically, I suppose this satisfies FDA requirements that ISI must accompany branded Rx and medical device ads that mention benefits of the product.

But it's the tweets themselves that FDA should be looking out. Let me explain why.

If you scroll down the @LAPBAND Twitter page, you find tweets such as the following:

These tweets mention the product brand name ("#LAPBAND") and the indication ("lost 260 lbs." and "#weightloss"). Should these tweets that also include the minimal ISI as per FDA's guidance document mentioned above? The ISI is at the top of the page where these tweets are displayed, but you have to scroll up to see it.

NOTE: Since the Twitter handle is the name of the product (LAP-BAND), the brand name is actually part of every tweet. Thus even tweets that don't include LAPBAND or LAP-BAND in the body of the tweet, must include safety information if it mentions weight loss.

Is there a "One Scroll Away Rule?"

So, technically you have the ISI "one scroll away" and that's probably OK with the FDA -- there's precedent: many Rx drug websites have ISI at the bottom of the page and you have to scroll down to see it. So far, FDA has not sent any letters about that, so the "One Scroll Away Rule" is received precedent.

BUT... Twitter is different because most people probably do not view these tweets directly on the @LAPBAND Twitter page. Like me, many consumers view tweets on their mobile phones using the Twitter app, which does not display the whole page, or via Tweetdeck. Here's how the tweet above looks on Tweetdeck (also on iPhone):


No ISI. Not any safety information at all! Clearly FDA should be looking at the @LAPBAND social media campaign and writing Apollo Endosurgery a Warning Letter. 

BTW, you really have to scroll down a LOT on the www.lapband.com site to see the ISI. Just sayin'


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Rescooped by Lionel Reichardt / le Pharmageek from Health Care Social Media And Digital Health
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68% of patients prefer pharma companies to interact with them through digital channels

68% of patients prefer pharma companies to interact with them through digital channels | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Via Andrew Spong, Marie Ennis-O'Connor
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Helen Adams's curator insight, January 23, 4:33 AM

Only 68%!

Tanya Kerr's curator insight, January 23, 6:10 PM
This is a survey of US patients but the trend still has relevance to other markets
Rescooped by Lionel Reichardt / le Pharmageek from MarketingHits
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Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS]

Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, January 24, 9:53 AM

aggiungi la tua intuizione ...

Rescooped by Lionel Reichardt / le Pharmageek from Du côté de l'officine
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Entretien avec le patron du Leem : bilan et enjeux pour l'industrie pharma

Entretien avec le patron du Leem : bilan et enjeux pour l'industrie pharma | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Santé :
L’Usine Nouvelle - 2014 a été une année difficile pour la pharmacie, toujours en récession. Etes-vous plus optimiste pour... Articles liés Exclusif, Santé, Pharmacie, Pharmacie / Biotechnologies - L'information de l'industrie

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Rescooped by Lionel Reichardt / le Pharmageek from healthcare technology
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Should Physicians Tailor Patient Engagement Based on Age?

Should Physicians Tailor Patient Engagement Based on Age? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

New patient engagement trends from TechnologyAdvice Research reveals digital engagement is a growing factor in how patients choose healthcare providers.


Quality of care has long been a primary factor in choosing a healthcare provider, but convenience and communication are also becoming key considerations for patients. Still, many physicians do not appear to be offering the digital engagement services that can meet those demands.


According to a new nationwide survey conducted by TechnologyAdvice Research, a majority of patients (60.8 percent) said digital services like online appointment scheduling and online bill pay are either “important” or “somewhat important” when choosing a physician. However, when asked what services their current physician provides, less than one-third of patients indicated they have access to either online bill pay, online appointment scheduling, or the ability to view test results and diagnoses online, which are the top three services that patients report wanting the most.


“Primary care physicians are reporting some of the highest rates of EHR adoption to comply with government regulations and to receive incentives from Meaningful Use, but a significantly lower number of patients claim to have access to these patient portal services,” said TechnologyAdvice Managing Editor Cameron Graham, who authored the survey. “The issue here may not be implementation of digital services, but instead a lack of patient awareness. If physicians are offering these in-demand digital services, a more proactive approach to promoting them is needed and could create an advantage in attracting and retaining patients.”


TAKEAWAYS 


- If providers wish to gain an upper edge in attracting new patients (especially younger ones), and in retaining their existing patients, they should invest in a fully featured patient portal system. For many primary care physicians this should not be difficult. Most comprehensive EHRs include patient portal features, and dedicated patient portal vendors are making strides in integrating with third-party systems. In particular, prioritizing systems with intuitive online appointment scheduling, online bill pay functionality, and online test results could provide a significant draw for new patients. 


- For practices that already have patient portal systems, they should dedicate resources to making sure their patient populations are informed of the existence of such services. They should also consider prominently featuring these services in their advertising and on their websites. When orienting new patients to their practice, providers need to have a plan for walking patients through the initial portal set-up requirements and making sure they understand the features available to them.


-For particularly tech-savvy practices, a dedicated smartphone app could help set them apart, and attract younger individuals. 


more at http://hitconsultant.net/2015/01/16/should-physicians-tailor-patient-engagement-based-on-age/






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Rescooped by Lionel Reichardt / le Pharmageek from Numeric Sapiens
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We Are Social publie plus de 1000 chiffres 2015 sur le digital

We Are Social publie plus de 1000 chiffres 2015 sur le digital | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
We Are Social, bien connue pour fournir des données sur le digital dans le monde nous offre un aperçu ce que réserve 2015.

Via Guillaume Dardier, Gilles Raillard
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Rescooped by Lionel Reichardt / le Pharmageek from [Pharma & Life sciences: patient-centricity, social media and direct communication to patients - Pharma multichannel communication & marketing - Personalised medicine - Digital drug products] by VAB Traductions
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What do doctors want from pharma websites?

What do doctors want from pharma websites? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

"POST SUMMARY: Physicians often visit pharma product websites and have specific information needs when it comes to prescription drug information."


Via VAB Traductions
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Rescooped by Lionel Reichardt / le Pharmageek from Biotech, Pharmas and ideas
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Pfizer strikes genetic research deal with 23andMe

Pfizer strikes genetic research deal with 23andMe | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Lupus study and research community forms just one part of their collaboration. Following on hot on the heels of its Parkinson's disease collbaoration with Genentech, 23andMe will give Pfizer access to its research and analysis services.


Via Herve Ansanay
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Rescooped by Lionel Reichardt / le Pharmageek from Management de Santé
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Comment sécuriser davantage le médicament? - Janvier 2015 - Pharmaceutiques

Comment sécuriser davantage le médicament? - Janvier 2015 - Pharmaceutiques | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Les exigences en matière de sécurité du médicament se durcissent mais se heurtent à de nombreux obstacles, principalement techniques, ont pointé les Académies de Médecine, de Pharmacie et des Sciences lors d'une séance commune. Les différents intervenants ont présenté des pistes d'amélioration.

Via RECIPRO RH
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Scooped by Lionel Reichardt / le Pharmageek
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PHARMA SOCIAL MEDIA #PHARMA #pharmasocialmedia #hcsmeu (with images, tweets) #hcsmeues #hcsmeufr #hcsm

#pharmasocialmedia - tweets & pics & video - london
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Scooped by Lionel Reichardt / le Pharmageek
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A healthcare case study of ASCO, Novartis and Boehringer conversation… cc #wydotpharma :-)

Conversation archetypes A healthcare case study of ASCO, Novartis and Boehringer
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Rescooped by Lionel Reichardt / le Pharmageek from [Pharma & Life sciences: patient-centricity, social media and direct communication to patients - Pharma multichannel communication & marketing - Personalised medicine - Digital drug products] by VAB Traductions
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What do patients want from pharma?

What do patients want from pharma? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

"POST SUMMARY: Believe it or not patients do want to hear from pharma brands via digital channels, but patient expectations have to be in line with product websites or else they are turning elsewhere to make health care decisions."


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Rescooped by Lionel Reichardt / le Pharmageek from [e-patient - patient empowerment - health literacy - face to face & digital communication between patients and healthcare providers | patient expert - littératie & santé - éducation thérapeutique du patient - démocratie sanitaire] by VAB Traductions
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Tablet, app system boosts nurse-patient interaction, treatment experience

Tablet, app system boosts nurse-patient interaction, treatment experience | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A Florida healthcare provider is tapping a mobile app and tablets to foster better communication among caregivers and enhance its patients' hospital experiences.

Via VAB Traductions
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Rescooped by Lionel Reichardt / le Pharmageek from Health Care Social Media And Digital Health
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A healthcare case study of ASCO, Novartis and Boehringer conversation…

Conversation archetypes A healthcare case study of ASCO, Novartis and Boehringer

Via Marie Ennis-O'Connor
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Rescooped by Lionel Reichardt / le Pharmageek from Strategy and Competitive Intelligence by Bonnie Hohhof
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Transforming the business through social tools | McKinsey & Company

Transforming the business through social tools | McKinsey & Company | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools has plateaued, companies can do more to measure and then capture social’s benefits. A McKinsey & Company article.

Via Bonnie Hohhof
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Rescooped by Lionel Reichardt / le Pharmageek from Marketing et Communication Innovante
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Sanofi accélère dans l'e-santé - Les Échos #hcsmeufr

Sanofi accélère dans l'e-santé - Les Échos #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Sanofi a entamé le recrutement de 700 patients diabétiques pour tester une application leur permettant de calculer en temps réel leur dose...

Via FestivalCommunicationSanté, Rémy TESTON, Isabelle Delignière-Léglise, Christian NEFF
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Alexandre Gultzgoff's curator insight, January 23, 4:45 AM

Sanofi partners with dmd-sante, will award next monday a vaccine calendar app for patient.

Rescooped by Lionel Reichardt / le Pharmageek from Buzz e-sante
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Vigipen : seringue connectée pour patients diabétiques

Vigipen : seringue connectée pour patients diabétiques | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
La société suisse Vigilant a présenté lors du CES à Las Vegas début janvier une seringue connectée pour les diabétiques : Vigipen. Découverte. Dans notre société d'aujourd'hui, le nombre de diabéti...

Via Rémy TESTON
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Communication & Social Media
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Two Primary Reasons Why Indian Pharma Isn’t Doing Great On Digital

Two Primary Reasons Why Indian Pharma Isn’t Doing Great On Digital | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Two major challenges why Indian pharma isn't doing great on Digital Marketing, in the backdrop of #DigiSights 2015 - Indian Pharma in Digital marketing.

1. Madness for digital gimmicks

Yesterday’s Facebook page is today’s mobile app – a common problem of the digital and social media industry in the country. Three years back every brand wanted to be on Facebook with a million fans and today the same madness has evolved to having a mobile app. Nobody is talking about “Why” do we need an app or the need to be present on a network. Does that solve the customer problem? Does it reduce the ever-growing divide of doctor and patient?

2. Lack of trust for Pharma

“Nobody trusts our Pharma industry, why would today’s evolved world do?” were the opening lines Salil Kallianpur from GSK-Global. Blunt but the accepted truth by everyone present.

Today the customer is well equipped; gone are the days when Pharma industry could take them for a ride. Unless they adopt digital as a culture and start taking data seriously, Pharma marketing in India would be handicapped.


Via Dinesh Chindarkar
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