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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Pierre Fabre cherche #startup #esanté pour co-innover #WAIwantyou #hcsmeufr cc @latelier #pharma

Innov&Connect - WAI Paris - Pierre Fabre Pour postuler: http://www.innovandconnect.bnpparibas/accelerateur/
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#Wikipedia confirmed as most-viewed #medical source in world #doctors20 #ehealth

#Wikipedia confirmed as most-viewed #medical source in world #doctors20 #ehealth | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

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Denise Silber's curator insight, March 5, 4:37 PM

155k articles, 4.8 Billion Views. 255 languages...Wikipedia is a medical source with which to reckon. Yet, the number of editors is only 300 and shrinking (as we suspect across most topics). Is large-scale volunteering sustainable? Wikipedia fills a function. But, is the model sustainable?

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Pharma Marketing Blog: FDA Develops a Mobile App for Reporting Drug Shortages. But Wouldn't an App for Adverse Events Better Fit the Agency's Mission?

Pharma Marketing Blog: FDA Develops a Mobile App for Reporting Drug Shortages. But Wouldn't an App for Adverse Events Better Fit the Agency's Mission? | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

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Smart gadgets to revolutionise pharma in the hunt for cures

Smart gadgets to revolutionise pharma in the hunt for cures | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The cure for cancer has not yet been found. But ways to detect the disease much earlier are within sight. A consortium led by the World Health Organisation believes it has found a way to identify one particular form of cancer long before it normally becomes apparent.

Via Philippe Marchal/Pharma Hub
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Richard Platt's curator insight, March 5, 10:04 PM

A chip is being developed that sits in the bottom of an ordinary lavatory. It monitors urine as it enters the water, testing it for traces of blood that are so small they would be invisible to the naked eye but may be an indication of early stage bladder cancer, one of the fastest growing strands. Once identified, the tumour can be easily removed – as it is still the size of a wart – avoiding any other treatments.

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European Medicines Agency - News and Events - Record number of medicines for rare diseases recommended for approval in 2014

European Medicines Agency - News and Events - Record number of medicines for rare diseases recommended for approval in 2014 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

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Only 20% of the content created by #pharmamktg is currently being used in the field

Only 20% of the content created by #pharmamktg is currently being used in the field | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The sales reps are game, the HCPs are receptive and the mobile technology is ready. Rebecca Mayer Knutsen reports on the circumstances that have converged to provide pharma with its most promising mobile selling moment to date.
he in-the-moment mobile engagement trend—designed to take advantage of the technology in our pockets, purses and briefcases—requires a brand-new thought process and reinvention of information. Slower to adopt and invest in innovative approaches than other industries, is pharma finally ready to take a seat at the table?" 


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#TDmetiers Transition Digitale Mk/Com Etude IAB rance

Cette étude, réalisée par AddedValue, avec le soutien d’Aquent, le Groupe La Poste et Microsoft, avec le concours de l’ACSEL, le CPA, Le MBA Spécialisé Marketing Digital & Business de l’EFAP et le SNCD, et mise en design par DATAGENCY, a pour ambition de dresser la feuille de route des métiers et compétences du marketing de demain.
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4 things you should know about communicating with healthcare professionals

Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It can be hard to reach them even at the best of times, but physicians and specialists are undergoing a shift in the way they prefer to communicate. Healthcare organizations looking to connect with these individuals need to keep current marketing trends in mind to achieve success. Our recent HCP Communication Study aimed to uncover the way healthcare professionals prefer to communicate, particularly with the life science industry. Here are the four things you should know:

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Pharma Guy's curator insight, March 3, 9:52 AM


Pharma companies could also engage in physician conversations in online HCP communities such as Doximity and Sermo.


What Do Docs Discuss Online?
Will New FDA Guidelines Allow Pharma to Join In?

Pharmaguy interviews Peter Kirk, CEO & Sermo (see Bio), who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites and online discussion boards. 

Air Date: Wednesday, 4 March 2015 | 4 PM Eastern

Visit this Pharma Marketing Talk Segment Page and listen live or to the archived audio podcast afterward. 



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Why Partners and Daiichi Sankyo partnered on an AFib remote patient monitoring pilot

The two companies will develop a “mobile wrap-around” for a Daichii Sankyo anticoagulate drug prescribed for atrial fibrillation. Says Kvedar, the intervention will be “cross-therapeutic, but largely will help DSI succeed in the marketplace for their anticoagulate.” Like some of Partners’ other programs, it will involve a wearable monitoring device and an app, through which patients can receive positive feedback from their doctors and from the app itself.


Via Philippe Marchal/Pharma Hub
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Hackathon e-santé : "le gagnant c'est le patient" #eSanteHack #hcsmeufr

Hackathon e-santé : "le gagnant c'est le patient" #eSanteHack #hcsmeufr | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Hackathon e-santé : "le gagnant c'est le patient" #eSanteHack Un hackathon e santé par Novartis
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142 mental health groups comment on 13 pharma companies


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Exhibit of the Month: Improving Pharmaceutical Innovation

Exhibit of the Month: Improving Pharmaceutical Innovation | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Health Affairs is the leading peer-reviewed journal at the intersection of health, health care, and policy.

Via Richard Meyer, eMedToday
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Thoughts on the future of digital health - A view from the Center | Deloitte Center for Health Solutions Blog

Thoughts on the future of digital health - A view from the Center | Deloitte Center for Health Solutions Blog | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
The potential of digital health to transform the health care industry is profound, but as yet, unrealized. In a recent Health Sciences Dbriefs webcast, we asked approximately 1,400 professionals for their views and opinions on the future of digital health.
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L’avenir du secteur de la santé américain se joue entre acteurs traditionnels et nouveaux entrants | L'Atelier : Accelerating Business

L’avenir du secteur de la santé américain se joue entre acteurs traditionnels et nouveaux entrants | L'Atelier : Accelerating Business | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Aux États-Unis, où le système de santé est très coûteux et élitiste, les nouveaux entrants du secteur de la santé cherchent à concentrer leur stratégie sur le consommateur et ses besoins en bousculant fondamentalement cette industrie au...


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Web 4.0 : l'internet de l'ADN et le web généticiel

Web 4.0 : l'internet de l'ADN et le web généticiel | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
1998-2006. Documents. Web 1.0 Il aura fallu 8 ans à Google pour parvenir à indexer tous les documents disponibles. Oh je vous vois venir, oui, vous avez raison, Google n'indexe pas "tous" les documents disponibles. Probablement moins de 5% des..

Olivier Ertzscheid, 03/03/2015

.


Via Pierre Tran, Thierry Ratsizehena
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Pierre Tran's curator insight, March 4, 3:56 PM

Du Web 1.0 au Web généticiel, une mise en perspective vertigineuse de l'évolution d'internet.

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The Five Foundations of Digital patient Support programmes

The Five Foundations of Digital patient Support programmes | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

The term ‘digital’ in 2015 is a dangerous one. We all live in a complex mixed reality where the confines of digital and non-digital channels are blurred. The focus is rightly on integration with and augmentation of the human experience. That being said, when we look at health, people turn to digital channels first when seeking help and when looking for on going support, digital and especially mobile, are the future of interventional relationships between healthcare providers, pharmaceutical companies and patients. When designing patient support programmes with a digital element these are the 5 key foundations you need to bear in mind...


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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.

Via Marie Ennis-O'Connor, VAB Traductions
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Alexandre Gultzgoff's curator insight, March 5, 5:43 AM

... in the US. But maybe in Europe soon?

Rescooped by Lionel Reichardt / le Pharmageek from E-sante, web 2.0, 3.0, M-sante, télémedecine, serious games
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TESSI : application mobile pour le Traitement Et Suivi de Santé Individualisés

TESSI : application mobile pour le Traitement Et Suivi de Santé Individualisés | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Le laboratoire Arrow Génériques lance une application mobile pour le suivi de données de santé et de bien-être : TESSI. Découverte. Pour permettre de suivre au quotidien ses données bien-être tels ...

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Digital Pharma: Can't, won't, don't stop

Digital Pharma: Can't, won't, don't stop | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
As pharma continues to scale the digital curve, James Chases assessment of the landscape paints a familiar picture of progress and encouragement mixed with frustration and pain

Via COUCH.
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Rescooped by Lionel Reichardt / le Pharmageek from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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Priorités des décideurs du digital en 2015 : expérience client, marketing de contenu et mobile - Blog du Modérateur

Priorités des décideurs du digital en 2015 : expérience client, marketing de contenu et mobile - Blog du Modérateur | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

À la fin de chaque année, de nombreux professionnels du web ambitionnent de déterminer les tendances digitales de l'année à venir (NDLR : on peut dire digi


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Johnson & Johnson opening another JLABS accelerator in South San Francisco

Johnson & Johnson opening another JLABS accelerator in South San Francisco | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Life sciences giant Johnson & Johnson Innovation announced the opening of a fourth JLABS accelerator in South San Francisco that will accommodate up to 50 startups that span the healthcare landscape.

Via Herve Ansanay
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Médicaments : quand les laboratoires sont rémunérés à la performance

Médicaments : quand les laboratoires sont rémunérés à la performance | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Comment rémunérer l’innovation dans la pharmacie ? A l’instar du Sovaldi, le traitement contre l’hépatite C à plus de 50.000 euros,...

Via Stéphanie Chevrel
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Quand la #pharma se lance dans un Hackathon-eSanté - l'innovation au service des patients #hcsmeufr #eSanteHack

Quand la #pharma se lance dans un Hackathon-eSanté - l'innovation au service des patients #hcsmeufr #eSanteHack | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Hackathon esanté Novartis, l'innovation au service du patient, venez relever le challenge: www.hackathon-esante.fr
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Les 10 grandes tendances tech dans l'industrie de la santé

Les 10 grandes tendances tech dans l'industrie de la santé | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
A travers l'exemple de son entreprise, HP, Meg Whitman liste les nouveautés technologiques susceptibles de révolutionner la diffusion, le mode d'administration, le coût et la qualité des services santé dans le monde.

Via Hélène Introvigne
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