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MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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lionelreichardt
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Rescooped by lionelreichardt from Digital marketing pharma onto PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK |
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Multichannel Marketing in Healthcare: Industry Perspectives. This free report is intended to support understanding of how multichannel marketing is evolving within the healthcare industry, including trends, advances and obstacles. Via Olivier Delannoy, Lionel Reichardt / le Pharmageek Delete the scoop?
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In an experimental study, psychologist Victoria Shaffer compared the ratings patients give to physicians who didn’t ask for advice, physicians who asked another expert for advice, and physicians who used decision-making software for treatment advice.
“Patients had no problem with [physicians who seek] consulting advice from an expert,” Shaffer said. “It was really the use of the computerized decision aid that makes them most concerned.” Via Andrew Spong, Sven Awege, Lionel Reichardt / le Pharmageek 
Andrew Spong's curator insight,
April 8, 7:05 AM
Everyone wants the fastest, most accurate diagnosis they can acquire (although they may also want a second decision). Clinical decision support tools can help deliver on this requirement in a timely manner.
To me, this article is suggesting that there is an educational need for doctors who use diagnostic tools to explain to their patients why they are using them, *not* a suggestion that they stop using them. 
Deborah Verran's comment,
April 9, 4:40 PM
Important that everyone in the healthcare system understand what are the challenges with conveying why this technology is being used, to the public
Steve S Ryan, PhD's curator insight,
April 16, 9:34 PM
[SSR: Never underestimate the value of asking for expert advise. It makes you look smart to use multiple resoucres.] Delete the scoop?
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According to an Accenture Report "reducing costs, mastering multichannel marketing and improving digital effectiveness are the top strategic priorities for pharmaceutical sales and marketing execut... Via Lionel Reichardt / le Pharmageek Delete the scoop?
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The latest press releases and news about IMS. (IMS Health Study Points to a Declining Cost Curve for U.S. Medicines in 2012 http://t.co/kbJNwQYFwL) Via Lionel Reichardt / le Pharmageek Delete the scoop?
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According to Forbes " The 31 pharmaceutical companies comprising its main trade group spent $48.5 billion on research and development last year. All told, the pharmaceutical sector has spent $550 b... Via Lionel Reichardt / le Pharmageek Delete the scoop?
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Patients who don't regularly take their prescribed drugs are called "non-compliant" - and this is a big problem for Big Pharma, according to industry insiders, because "patients who could be taking... Via Giuseppe Fattori, Lionel Reichardt / le Pharmageek Delete the scoop?
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Les acteurs du secteur de la santé ne sont pas indifférents aux risques que fait encourir l’automédication et l’autodiagnostic. Tandis que les pouvoirs publics organisent le filtrage qualitatif des informations, les médecins et les laboratoires privilégient une démarche éducative.
Via SNJMG, Lionel Reichardt / le Pharmageek Delete the scoop?
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Time to step up or step out of the way? The digital health movement is growing rapidly. Almost everyday we hear of new technology, apps and ideas that bring the promise of improved medical care, health and wellness. Via Giuseppe Fattori, Lionel Reichardt / le Pharmageek Delete the scoop?
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hugh mcclung's curator insight,
May 14, 12:22 AM
Compliance is a big problem. A number of vendors have developed mobile apps around a game approach. Fun is a solid solution. Delete the scoop?
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This article is about pharma’s use of multichannel marketing. Via Sven Awege, Lionel Reichardt / le Pharmageek 
Sven Awege's curator insight,
May 3, 4:09 AM
Insightful article by Michelle from EPG Health Media. Looking at the overwhelming information here the task ahead is mammoth. Baby steps, baby steps.
Try small things, test, measure, refine.
As the article highlights, Pharma Markers are mostly influenced by past experience, so we need to get them actually doing stuff and demonstrating the value (yes, force them to focus on the important things to measure, and not just "interactions"). Only then will we be able to make the case for the real investmetns necessary to truely operate in a multi-channel/cross-channel manner (but that's another ball game all toegether). Delete the scoop?
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Medikly, a leading cloud-based, intelligent digital platform, today announced that Mark Goldstone joins the company as Co-CEO, along with current CEO and Founder, Venkat Gullapalli, MD. The announcement follows Medikly's recent multi-million dollar Series A funding, further solidifying the company's commitment to helping pharmaceutical companies better reach, engage and understand physicians. Together Goldstone and Gullapalli will advance the company's Software-as-a-Service (SaaS) platform, which continues to see exceptional growth and demand among pharmaceutical brands and marketing agencies.
Goldstone, who was most recently President of DDB's worldwide healthcare business, brings a wealth of..... Via Sven Awege, Lionel Reichardt / le Pharmageek
Sven Awege's curator insight,
May 3, 9:17 PM
This is a platform all Pharma marketers should know about. It's going to scare you, as it will revolutionize how you think about your marketing, but the rewards will be worth it. Potentially there is a need for agencies to work with this platform to offer carefully crafted solutions for the marketers who never have enough time! Delete the scoop?
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The U.K.'s struggling AstraZeneca ($AZN) is not only looking to media that is social to develop some kind of relationship with patients; it has gone local as well.
The company provided some resources as well as expertise for the My Medication Passport tracker, which was funded by the National Institute for Health Research (NIHR) for use across the National Health System (NHS) in the U.K., according to PMLive. The tool can be used as an Android or iPhone app and also comes in a paper booklet for those who prefer the traditional form of documentation.
It allows patients or their caregivers to track some of the usual kinds of health data, like which drugs are to be taken in what doses and when. It also includes information on sensitivities, allergies and vaccinations, as well as some hospitals and other information. It was provided to more than 5,000 patients across Imperial College Healthcare NHS Trust as it was being developed and is now being distributed more widely in the country, PMLive reported. Via Andrew Spong, Lionel Reichardt / le Pharmageek Delete the scoop?
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96% des médecins généralistes ont régulièrement recours à Google pour trouver des informations médicales. Via Lionel Reichardt / le Pharmageek Delete the scoop?
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Check out http://wirelesshealthstrategies.com! The digital revolution is catalyzing a profound transformation and creative disruption of the methods by which healthcare providers deliver patient care, patients access healthcare services and... Via dbtmobile, Lionel Reichardt / le Pharmageek Delete the scoop?
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Not long ago I was on an airplane and started making a list of the major elements that are missing from many hospital marketing programs. Those are the kind of things I do at 30,000 feet. I thought... Via Richard Meyer, Art Jones, Lionel Reichardt / le Pharmageek
hugh mcclung's curator insight,
May 9, 10:12 PM
Great simple summary of what is missing from hosptials marketing programs Delete the scoop?
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RT @Berci: Boehringer Ingelheim and Lilly launch diabetes education campaign http://t.co/sV5GphcDKs #pharma #hcsm Via Lionel Reichardt / le Pharmageek Delete the scoop?
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Thank the Patent Cliff: US Spending on Medicines Fell in 2012... read the report here http://t.co/Cg9rfdPFzc #pharma Via Lionel Reichardt / le Pharmageek Delete the scoop?
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BMJ has teamed up with IC Tomorrow, part of the Technology Strategy Board, in a nationwide competition to help encourage digital innovation in the healthcare sector. Via Lionel Reichardt / le Pharmageek Delete the scoop?
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China's pharmaceutical market received a huge boost from health system reforms instituted by the government between 2009 and 2011. Via Aleksandra Misiorowska, Lionel Reichardt / le Pharmageek Delete the scoop?
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Blog de Markentive, agence d'inbound marketing : Journée mondiale de l’asthme, quelles initiatives digitales devons nous retenir ? 1 Via Christian NEFF, Lionel Reichardt / le Pharmageek Delete the scoop?
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Pharma is awakening to the "New Normal" in customer engagement. And that's good news for all you digital marketers. Via Lionel Reichardt / le Pharmageek Delete the scoop?
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Le 4 avril 2012, les pharmaciens décrochaient pour la première fois de leur histoire une rémunération forfaitisée pour le suivi des patients sous AVK. Une décision historique, inscrite dans le marbre d'un avenant conventionnel. Les infirmières pourraient-elles prétendre à bénéficier d'un même dispositif?
Via L'Info Autrement, Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek Delete the scoop?
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E-details soar as pharmas slash sales forces Medical Marketing and Media That said, such a rise in one media channel could also signal a rise of digital budgets overall as marketers and pharma companies alike continue to employ a more holistic... Via Olivier Delannoy, Lionel Reichardt / le Pharmageek Delete the scoop?
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Since 2005, we developed and implemented a strategy to create a new pharma market approach in the Netherlands. Since 2010 it proves to be effective to grow ROI. Here (1/2) we describe concisely the project. In a few days, we will present a chalkboard sketch of the approach (2/2), based upon our review of the very project and our activities to change the market approach and make it all effective. It hasn’t been a very structured process, as experimentation and development often is not, but the innovation worked and we could collect its benefits to the ROI of our client, a local affiliate of a large global pharmaceutical company. We are now using the decision and action tools that we developed in the course of the project, to create more adaptive pharma roles for other companies as well. .. Via rob halkes, Lionel Reichardt / le Pharmageek 
rob halkes's curator insight,
May 3, 1:10 PM
It is not an easy task to change pharma's market approach: ever since 2002, it has been grown into a firmly standardized routine for all pharma companies. Product oriented detailing was the name of the game. But markets have changed in the meantime and have become different by structure, reimbursement and price. Avoiding the commodity trap is challenging. Here is a short review of how we changed in the Netherlands and put customer first. Delete the scoop?
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KING OF PRUSSIA, PA--(Marketwired - Apr 29, 2013) - Today's sophisticated consumers demand timely, accessible information and personalized, real-time engagement. Via Gilles Jourquin, Lionel Reichardt / le Pharmageek Delete the scoop?
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