The potential of digital health to transform the health care industry is profound, but as yet, unrealized. In a recent Health Sciences Dbriefs webcast, we asked approximately 1,400 professionals for their views and opinions on the future of digital health.
Aux États-Unis, où le système de santé est très coûteux et élitiste, les nouveaux entrants du secteur de la santé cherchent à concentrer leur stratégie sur le consommateur et ses besoins en bousculant fondamentalement cette industrie au...
1998-2006. Documents. Web 1.0 Il aura fallu 8 ans à Google pour parvenir à indexer tous les documents disponibles. Oh je vous vois venir, oui, vous avez raison, Google n'indexe pas "tous" les documents disponibles. Probablement moins de 5% des..
The term ‘digital’ in 2015 is a dangerous one. We all live in a complex mixed reality where the confines of digital and non-digital channels are blurred. The focus is rightly on integration with and augmentation of the human experience. That being said, when we look at health, people turn to digital channels first when seeking help and when looking for on going support, digital and especially mobile, are the future of interventional relationships between healthcare providers, pharmaceutical companies and patients. When designing patient support programmes with a digital element these are the 5 key foundations you need to bear in mind...
A travers l'exemple de son entreprise, HP, Meg Whitman liste les nouveautés technologiques susceptibles de révolutionner la diffusion, le mode d'administration, le coût et la qualité des services santé dans le monde.
The cure for cancer has not yet been found. But ways to detect the disease much earlier are within sight. A consortium led by the World Health Organisation believes it has found a way to identify one particular form of cancer long before it normally becomes apparent.
The sales reps are game, the HCPs are receptive and the mobile technology is ready. Rebecca Mayer Knutsen reports on the circumstances that have converged to provide pharma with its most promising mobile selling moment to date. he in-the-moment mobile engagement trend—designed to take advantage of the technology in our pockets, purses and briefcases—requires a brand-new thought process and reinvention of information. Slower to adopt and invest in innovative approaches than other industries, is pharma finally ready to take a seat at the table?"
Cette étude, réalisée par AddedValue, avec le soutien d’Aquent, le Groupe La Poste et Microsoft, avec le concours de l’ACSEL, le CPA, Le MBA Spécialisé Marketing Digital & Business de l’EFAP et le SNCD, et mise en design par DATAGENCY, a pour ambition de dresser la feuille de route des métiers et compétences du marketing de demain.
Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It can be hard to reach them even at the best of times, but physicians and specialists are undergoing a shift in the way they prefer to communicate. Healthcare organizations looking to connect with these individuals need to keep current marketing trends in mind to achieve success. Our recent HCP Communication Study aimed to uncover the way healthcare professionals prefer to communicate, particularly with the life science industry. Here are the four things you should know:
The two companies will develop a “mobile wrap-around” for a Daichii Sankyo anticoagulate drug prescribed for atrial fibrillation. Says Kvedar, the intervention will be “cross-therapeutic, but largely will help DSI succeed in the marketplace for their anticoagulate.” Like some of Partners’ other programs, it will involve a wearable monitoring device and an app, through which patients can receive positive feedback from their doctors and from the app itself.
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