McKinsey & Company has launched a centre to help companies understand Asian consumers. The Asia Consumer Insights Centre joins the ranks of several research agencies and businesses which have set up shop in Singapore. ...
|Scooped by Yavittha Kunchonmanee|
This article presents the newly established Asia Consumer Insights Center (ACIC) of management consulting firm Mckinsey & Company as Asia is one of the fastest emerging market economies in the world. The company study attempts to provide its clients with the insights they need to have in order to make an appropriate business strategy and model.
By establishing the center, it allows the company to understand more about local business environments and consumers. It also helps improving the effectiveness of global operations, systems, organization, and governance, thus, enhancing company performance in the long run. Moreover, due to retailers and consumer-packaged-goods (CPG), company is able to access to large amounts of transaction. This allows company to understand more details about consumers’ needs and attitudes as well as deliver improved performance by identifying the highest-value opportunities to its clients.
To sum up, the Asia Consumer Insights Center is significant to the company’s performance as it helps connecting clients with leading institutions sharing detailed marketing insights on sectors trends and regulatory changes in this growing Asian market in preparation for clients’ international expansion.