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22 Essential Tools for Testing Your Website's Usability

22 Essential Tools for Testing Your Website's Usability | MC: MKG 2680 (Emarketing) | Scoop.it

A site's ease of use, or its usability, is an integral part of its success, especially with websites becoming more and more interactive, complex and packed with features. User-centered design is all about building websites that fulfill the goals and desires of its users, and at the heart of this concept is that a user must be able interact with your website effectively.

Testing usability is an art and a science. There are many times when usability testers rely on qualitative measurements, intuition, opinions and feedback from users and experience. However, there are also factors you can test quantitatively to ensure that a site is usable.

In this post, we'll discuss six crucial factors that affect usability. For each, you'll be provided with some tips, tools and ideas on how you can measure these usability factors.

We'll focus on practical usability testing, so the emphasis is on pragmatic and inexpensive strategies that most site owners can do. These things apply regardless of what type of website (blog, e-store, corporate site, web app, mobile device, etc.) you're evaluating.

What other tools have you used to test website usability? Let us know in the comments below.
Read More: http://mashable.com/2011/09/30/website-usability-tools/

 

 


Via Igniva Solutions
Meagan Cooper's insight:

Found some good information involving wesitbe usability. I didn't find it to be as good as some of the articles i have read but it still contained useful tips and toolson how to increase your website usability- which was exactly what i was looking for.

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seosingapore's curator insight, February 6, 2013 4:24 AM

This is an excellent article that current best practices in web usability features, along with the latest tools to support usability testing. http://www.seo.com.sg/

 

 

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How to Craft a Successful Social Media Content Marketing Plan - Salesforce Marketing Cloud

How to Craft a Successful Social Media Content Marketing Plan - Salesforce Marketing Cloud | MC: MKG 2680 (Emarketing) | Scoop.it

Setting up a Facebook page or Twitter account is easy. Using social media channels to foster authentic conversations with a community without a content plan is not. Whether a video, blog post or status update, content is the engine of the social web: It’s what gives brands something to talk about with their communities of customers and prospects.

 

If you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. Read the following ebook to learn how to create a content marketing plan so you can start creating content your community freely and gladly bookmarks, downloads and shares.


Via Russ Merz, Ph.D.
Meagan Cooper's insight:

Good information for developing a succesful marketing plan within social media. Worth the read if you want to create a successful plan

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Russ Merz, Ph.D.'s curator insight, March 3, 2013 11:31 AM

Download a free e-book from this link. 

 

Rescooped by Meagan Cooper from Attractive Websites That I Really Like
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best affiliate marketing programs for beginners

best affiliate marketing programs for beginners | MC: MKG 2680 (Emarketing) | Scoop.it

Via Missy Loiusy
Meagan Cooper's insight:

Excellent scoop if you're new to affiliate marketing and are looking for user friendly programs. This article gives a good list of easy to use programs that will help newbies, like myself, who need an easy to use program to get started.

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Missy Loiusy's curator insight, April 10, 2013 11:56 AM
The best affiliate marketing programs have numerous points of commonality. In addition to having wonderful items they need to pay out high compensations, have recurring income capacity, and over the top training and support.
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affiliate marketing

affiliate marketing | MC: MKG 2680 (Emarketing) | Scoop.it

Via Monique Hawkins
Meagan Cooper's insight:

Here's a basic look on what you need to be successful for affiliate marketing. I thought it was fairly interesting and would be helpful to any person that is new to affiliate marketing.  

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Monique Hawkins's curator insight, February 24, 2013 11:44 AM
With the huge growth in personal websites and blogs in the past few years, companies have found yet another venue for advertisement and promotion.
Cody Davis's curator insight, April 3, 2013 12:16 PM

this is a great reading on affiliate marketing, little basic but all around good. It explains what affiliate marketing is and how you can increase your profit for you company. Secondly it goes into great depth on what you need to do to become a great affiliate marketer.

Rescooped by Meagan Cooper from KIM
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RSA talks web analytics and optimisation

Dan Huddart, head of web analytics at RSA Group, has spoken to econsultancy about his role.

 

- RSA now transacts "well over £1bn each year through online channels and that’s up significantly from just a few years ago"

 

- RSA's Polish brand, www.link4.pl, wanted to improve cross-selling between car and home insurance. Huddart and his team experimented using Adobe Test & Target to personalise the homepage. Using the same technology, RSA attempted to encourage UK consumers to make policy changes online. It saw a 6% increase in existing customers logging in to their accounts

 

- RSA uses Adobe Analytics across all sites and pulls the global data into a central dashboard. The global web dashboard now has a regular slot at quarterly board meetings


Via KIM GCD
Meagan Cooper's insight:

Found this to be interesting insight from Dan Huddart who is the head of web analytics. Gives some good information for people who are just starting to learn about web analytics and how to optimize their experience with them.

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6 Guidelines for Exceptional Website Design and Usability

6 Guidelines for Exceptional Website Design and Usability | MC: MKG 2680 (Emarketing) | Scoop.it
Discover the six guidelines for a website design that visitors love and keeps them coming back for more.

Via Pedro Costa Neves, Michael Allenberg
Meagan Cooper's insight:

Another set of guidelines for website usability. I personally really like looking at the guidelines and tips for things like this because when you look at multiple users guidelines/tips/information you can see where there is the same information (when i see it overlapping through different posts i take it as a very important/crutial tip) and you can also see where people differ in their tips and make your own choice as what you believe to be important.

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Improving Your Website Usability Tests

Improving Your Website Usability Tests | MC: MKG 2680 (Emarketing) | Scoop.it
  

In one of the first usability tests I ever did, I met a lovely old lady who could not use a mouse. She kept lifting it in the air and pointing at the screen, speaking words of encouragement to the cursor.

Via Pedro Costa Neves
Meagan Cooper's insight:

I liked this scoop because it actually contained tests that help to tell you if your website usability needs improvement or not and where to make improvements so you can fully optimize your website usability

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Top 3 Website Usability tips for Web Designers

Top 3 Website Usability tips for Web Designers | MC: MKG 2680 (Emarketing) | Scoop.it

Websites need to be both attractive and functional if they're to win return visitors, and that means getting the basics right, this blogger writes. Be sure to include a well-polished search function, easy-to-find contact details and a logical site structure that makes navigation intuitive for first-time visitors.

 

When creating a website, there is a lot to think about. As a website designer, you will have to think about the design and layout of the website but you should also be thinking about where the important information should be going on that page. Website usability is extremely important as a website that is difficult to use will get fewer visitors over time so it is important that you follow these tips:

Include a search function – People love to search on a website as it will allow them to find exactly what they are looking for with the click of just one button. You should put the search functionality in a clear and defined place like Google so that people know exactly where it is without getting confused.Include Contact Details – People need to be able to contact the owner or the webmaster of the website if there is a problem and it is important to have these details in a clearly defined page. Most websites will have a contact page which is extremely important. Other things that you can include on your website to aid this area could be an online forum, online live chat or even just a web based contact form.Good Structure – This is one of the most important things for any website in regards to user experience and of course, SEO. You’re website should have a logical structure so that users know exactly where they are in the site and how to get back to where they want to. You can use a breadcrumb menu to aid with this if you like. This is also a key factor when it comes to SEO and you should have a good internal link structure.

 

Website usability is about good design combined with functionality. Usually with most websites, one of these things will be more dominant than the other which means that the website is less likely to have return visitors. Other things to note include having good and descriptive titles and keywords as well as having a good sitemap.

Meagan Cooper's insight:

This article contains the three most important rules for any website designer to know. If you want to increase your website usability then this is a great article to read.

 

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Michelle Dutrisac's curator insight, February 24, 2013 5:25 PM

I scooped this article because of it's three simple yet effective rules for website usability. Although they may seem simple, they are all things that may be overlooked when creating a website, therefore, it's a good reminder as to what is absolutely necessary in your website (good design combined with functionality). I recommend this article to anybody looking to design a website; it's a short, interesting article that I found to be extremely helpful.

Cody Davis's curator insight, March 12, 2013 12:54 AM

this is a great article to look over becuase it goes into deep depth about website usabilty. It talks about how your design and layout are really important, this is how you capture the readers attention. This also shows 3 great tips. first one is include a search funtion. second include contact details and lastly have good structure.

Rescooped by Meagan Cooper from Website Usability
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Web Usability: Top 10 Tips | Design Reviver

Web Usability: Top 10 Tips | Design Reviver | MC: MKG 2680 (Emarketing) | Scoop.it
With bounce rate and time-on-site assumed to be the top trump cards in Google's new algorithm; there is most certainly a push from Google — and subsequently (top 10 > dicas de usabilidade na web: http://t.co/eC0BIezQ...)...

Via Jean Schiller
Meagan Cooper's insight:

Good tips to improve your website usabiltiy. I didn't find 5 to be as important but i believe that following these tips really will increase any persons website usability. worth the read if that's what youre looking for

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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] | MC: MKG 2680 (Emarketing) | Scoop.it

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.

 

To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.

 

The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

First quarter: Take social media inventory.Second quarter: Work on relationships.Third quarter: Integrate everything.Fourth quarter: Look backward, then forward. 

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.


Via Lauren Moss
Meagan Cooper's insight:

Excellent info on how to increase your social media impact. Gives information on how to tackle a social media presence with ease and enables you to creates a path to social success through its many tips. 12 month plan for developing the social media success that will help you succeed

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The Right Image's curator insight, January 25, 2013 10:28 AM

Contemporary piece - right up there with current thinking..... 

Philippe Trebaul's curator insight, March 2, 2013 6:12 AM
La voie du succès des médias sociaux en 2013: Un plan de 12 mois [Infographie]

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.


To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.




The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] via @MYDstudio http://sco.lt/...


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The 5 SEO Tricks You Need to Ditch in 2013

The 5 SEO Tricks You Need to Ditch in 2013 | MC: MKG 2680 (Emarketing) | Scoop.it
This blog post is a must-read for all small businesses considering working with a marketing agency for SEO. Have any prospective partners brought up terms like
Meagan Cooper's insight:

5 crutial tricks to better your SEO skills that will better your own websites. Contains those little things that you wouldn't usually think of as a problem. This is a must read if you want to increase SEO for your sites.

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10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013 | MC: MKG 2680 (Emarketing) | Scoop.it

Via Eitan Helman
Meagan Cooper's insight:

Found to be very helpful in understanding SEO. This link is uptodate and give you all the key information and must do's for SEO in the new year.

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Eitan Helman's curator insight, January 5, 2013 8:45 AM

The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.

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How to Create Your Content Marketing Plan

How to Create Your Content Marketing Plan | MC: MKG 2680 (Emarketing) | Scoop.it

Jump-starting your content-marketing strategy 

SUMMARY: Setting up a blog is a crucial step for successful content marketing, Boney Pandya writes. You should attempt to post several times per week without sacrificing content quality, he writes, and make sure you blog with a purpose. Other methods for creating content are infographics and news releases.

Meagan Cooper's insight:

Simples steps on the best ways to go about creating a marketing plan. I personally really liked this one because i found it easy to understand so for a person who needs user friendly content, this is for you

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affiliate marketing tips

affiliate marketing tips | MC: MKG 2680 (Emarketing) | Scoop.it

Learning the best methods and techniques of affiliate marketing is made easier when you search online.


Via Sharon Cosgrove
Meagan Cooper's insight:

Another fairly basic article on affiliate marketing. This one focuses more on tips though so that you, as the marketer, are able to take them and utilize them in order to optimize your ability to use affiliate marketing. Worth the read if you're looking for some good tips.

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Sarah Miller's curator insight, March 18, 2013 11:12 AM

This article was pretty basic but also pretty interesting! It discussed tips that can be used when you are using affiliate marketing. It is nice to know some tips if you are going into affiliate marekting totally blind. Good article!

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Probabilistic Data Structures for Web Analytics and Data Mining

Probabilistic Data Structures for Web Analytics and Data Mining | MC: MKG 2680 (Emarketing) | Scoop.it
Statistical analysis and mining of huge multi-terabyte data sets is a common task nowadays, especially in the areas like web analytics and Internet advertising. Analysis of such large data sets oft...
Meagan Cooper's insight:

I liked this scoop because it gives you the structures for large multi-terabyte web analytics, which has become very common task these days when it comes to areas like internet advertising. Good information for anyone looking to construct web analytics and data mining.

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luiy's curator insight, March 29, 2013 11:01 AM

Statistical analysis and mining of huge multi-terabyte data sets is a common task nowadays, especially in the areas like web analytics and Internet advertising. Analysis of such large data sets often requires powerful distributed data stores like Hadoop and heavy data processing with techniques like MapReduce. This approach often leads to heavyweight high-latency analytical processes and poor applicability to realtime use cases. On the other hand, when one is interested only in simple additive metrics like total page views or average price of conversion, it is obvious that raw data can be efficiently summarized, for example, on a daily basis or using simple in-stream counters.  Computation of more advanced metrics like a number of unique visitor or most frequent items is more challenging and requires a lot of resources if implemented straightforwardly. In this article, I provide an overview of probabilistic data structures that allow one to estimate these and many other metrics and trade precision of the estimations for the memory consumption. These data structures can be used both as temporary data accumulators in query processing procedures and, perhaps more important, as a compact – sometimes astonishingly compact – replacement of raw data in stream-based computing.

Rescooped by Meagan Cooper from Designing design thinking driven operations
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3 Reasons Why Web Analytics Aren't the New Marketing Funnel

3 Reasons Why Web Analytics Aren't the New Marketing Funnel | MC: MKG 2680 (Emarketing) | Scoop.it
Web analytics seem to be as old as the Internet itself. And don’t get me wrong, they have proven useful, and still continue to do so, even with today’s ever-advancing online technologies.

Via Fred Zimny
Meagan Cooper's insight:

A good read for discovering why web analytics are not the new marketing funnel. Basically, this artical just goes to show you that web analytics should not be used for all marketing data sources. Definitely worth the read if you're on the fence about the topic.

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Jennifer Delorme's curator insight, March 20, 2013 1:40 PM

Again, how web analytics are not the answer to all online marketing data sources. Web analytics are a small part of what you should be doing to track your company online. There are so many parts of online data with your company that are not shown in web analytics. Essentually, web analytics are the base of your data but shows no real detail in your online presence.

Belle Chua's curator insight, January 1, 11:01 PM

The Web Analytics Funnel

Rescooped by Meagan Cooper from Ayantek's User Experience Design Digest
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5 Organizational Tips to Improve Website Usability

5 Organizational Tips to Improve Website Usability | MC: MKG 2680 (Emarketing) | Scoop.it
When it comes to building websites, organization is key. Help increase traffic and boost ROI by following these five tips for improving website usability.

Via Marisa Chiulli
Meagan Cooper's insight:

Great tips if you are looking to improve your organizational skills with website usability. I believe organization is crutial when it comes to website usability so this page is excellent for beginners.

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Michelle Dutrisac's curator insight, February 24, 2013 5:18 PM

I chose to scoop this article because of the useful and important information it conveys. It has a few simple rules for your company's website; these rules include the "three click rule" in which it should only take three clicks for the customer to find what they're looking for (if it's more than that, then your page is difficult to navigate through). You must also ensure your page downloads quickly; sometimes a slow server is the reason, however, if your page is always slow to load, chances are unnecessary additions to your page such as music and banner ads are to blame (take them out). There were many useful tips listed in this article, and I reccommend it to anybody looking to create a website for their business.

Jennifer Delorme's curator insight, March 6, 2013 1:24 PM

Five largely important tips for your website usability:
1- design of your site, F-shape viewing is typically what most user tend to use. which means top left is wheree their eyes go first and lower down they begin to lose interest.
2- fast loading times, so people dont get bored.

3- clear  organization is way more important than having a search bar on your site.

4- three click rule, if it takes more then three clicks for a user to find what they want, its too hard to find.

5- make ALL your pages not just home page, interesting and eye catching because someone may stumble upon any of them.

Sarah Miller's curator insight, March 11, 2013 11:15 AM

Found some excellent information on website usability throughout this particular article! There wasnt as much key information as i would of liked to see but there was information in here that was different compared to other articles that I previously looked at. This articles main focus is organization, it belives that organizatiokn is key, and this is something that I agree with. 

Rescooped by Meagan Cooper from Web Designing Pictomedia
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22 Essential Tools for Testing Your Website's Usability

22 Essential Tools for Testing Your Website's Usability | MC: MKG 2680 (Emarketing) | Scoop.it

A site's ease of use, or its usability, is an integral part of its success, especially with websites becoming more and more interactive, complex and packed with features. User-centered design is all about building websites that fulfill the goals and desires of its users, and at the heart of this concept is that a user must be able interact with your website effectively.

Testing usability is an art and a science. There are many times when usability testers rely on qualitative measurements, intuition, opinions and feedback from users and experience. However, there are also factors you can test quantitatively to ensure that a site is usable.

In this post, we'll discuss six crucial factors that affect usability. For each, you'll be provided with some tips, tools and ideas on how you can measure these usability factors.

We'll focus on practical usability testing, so the emphasis is on pragmatic and inexpensive strategies that most site owners can do. These things apply regardless of what type of website (blog, e-store, corporate site, web app, mobile device, etc.) you're evaluating.

What other tools have you used to test website usability? Let us know in the comments below.
Read More: http://mashable.com/2011/09/30/website-usability-tools/

 

 


Via Igniva Solutions
Meagan Cooper's insight:

Found some good information involving wesitbe usability. I didn't find it to be as good as some of the articles i have read but it still contained useful tips and toolson how to increase your website usability- which was exactly what i was looking for.

more...
seosingapore's curator insight, February 6, 2013 4:24 AM

This is an excellent article that current best practices in web usability features, along with the latest tools to support usability testing. http://www.seo.com.sg/

 

 

Rescooped by Meagan Cooper from Website Usability
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Top 10 Mistakes in Web Design (Jakob Nielsen's Alertbox)

Top 10 Mistakes in Web Design (Jakob Nielsen's Alertbox) | MC: MKG 2680 (Emarketing) | Scoop.it
The 10 most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Via Jean Schiller
Meagan Cooper's insight:

I thought this scoop had really good insight on the mistakes people make when designing a website. i believe that keeping it simple is the best choice to make when making choices on website usability. I know if i go to a website i want it to be as easy and unstressful as possible. Reading about the top 10 mistakes in web design will make sure that any person creating a web page doesn't make the same mistakes as others have in the past, aswell as help optimize visitors to their website.

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Emily's curator insight, February 25, 2013 4:47 PM

It is important to consider all demographics when considering your website usability. The internet is very diverse, therefore keep it simple! In order to create your website in a way which it is usable to all people, it is important to understand what not to do first!

Cody Davis's curator insight, March 11, 2013 11:20 AM

This is a great Scoop that i looked into and readed over. This gives your the top ten insights on what not to do for the web design. Some of the mayjor mistakes is bad search, Size of your font, not changing color of visible links and not answering questions. You can also go in to great depth and detail on how you can make sure you will not do this mistakes.

 

Rescooped by Meagan Cooper from visualizing social media
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Social Media Top 10: Retailers [Infographic]

Social Media Top 10: Retailers [Infographic] | MC: MKG 2680 (Emarketing) | Scoop.it

175 million. On average, that's how many tweets were sent daily in 2012. The total number of tweets sent since the site launched just seven years ago is in the hundreds of billions.

Twitter, of course, is one of many social networking sites that retailers have worked to leverage. Facebook has also been a behavior-changer for many, and companies are still developing their best practices for how best to use these networks to communicate with their customers.

Many retailers are using social media with successful results, as illustrated in this infographic. It's interesting how different types of retailers are using different networks based on their business and audience - for instance, the craft retailer Michael's taking advantage of the visual nature of its product selection on the visually driven Pinterest.


Via Lauren Moss
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Meagan Cooper's comment, February 3, 2013 11:45 PM
Lists of the top 10 social media retailers in north america. good insight and an interesting read for any people interested in learning more about social media.
Philippe Trebaul's curator insight, March 2, 2013 6:14 AM
Social média Top 10: Les détaillants [Infographie]

"175 million. On average, that's how many tweets were sent daily in 2012. The total number of tweets sent since the site launched just seven years ago is in the hundreds of billions.

Twitter, of course, is one of many social networking sites that retailers have worked to leverage. Facebook has also been a behavior-changer for many, and companies are still developing their best practices for how best to use these networks to communicate with their customers.

Many retailers are using social media with successful results, as illustrated in this infographic. It's interesting how different types of retailers are using different networks based on their business and audience - for instance, the craft retailer Michael's taking advantage of the visual nature of its product selection on the visually driven Pinterest".











Social Media Top 10: Retailers [Infographic] via @MYDstudio http://sco.lt/...


Rescooped by Meagan Cooper from SOCIAL MEDIA, what we think about!
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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | MC: MKG 2680 (Emarketing) | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.

Via Martin Gysler
Meagan Cooper's insight:

Good information on social media sizing sheet. contains all the information you need for cheats on facebook, twitter, google+, YouTube, Pinterest and linkedin. good source to have on hand!

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Gaurav Pandey's curator insight, February 6, 2013 1:12 AM

Remember, size does matter. 

Dotty Scott's comment, March 18, 2013 2:09 PM
Google+ and YouTube have changed everything graphical since this was created,
Martin Gysler's comment, March 18, 2013 4:47 PM
Yes, you're right Dotty. The social media world is changing every day... thanks for the information.
Rescooped by Meagan Cooper from Search Engine Optimization and Marketing
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6 Dos & Don'ts for Better Content Marketing | Agent Media

6 Dos & Don'ts for Better Content Marketing | Agent Media | MC: MKG 2680 (Emarketing) | Scoop.it
Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--and keeping them engaged.

Via Carlos Peralta
Meagan Cooper's insight:

Basically the "know how" guide to combine SEO and marketing to increase and strengthen your marketing strategy. Excellent info and well worth the read.

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