Like many fans of content marketing, I was intrigued by the well-promoted transformation of Coke’s new corporate website into what was promised as “a credible source” of information, more consumer magazine than corporate mouthpiece. Would Coca-Cola Journey blaze a new trail in corporate storytelling? Would it truly walk a mile in consumers’ shoes? Would it take the road less traveled to reach… well, let me leave the inevitably lame journey-related wordplay right there and say simply “Not yet.”
In social media, Coke is it. Coca-Cola is the biggest consumer brand on Facebook (FB). At the Fortune Most Powerful Women Summit earlier this month, I interviewed Wendy Clark, SVP of Integrated Marketing Communications and Capabilities at Coca-Cola (KO). The day before we hit the stage, Clark sent me an email to share her ideas. That email, which she wrote on the plane on her way to southern California, was so helpful and so smart that yesterday, after Coke reported its quarterly earnings, I pinged her to ask if she would let me share it with you. She graciously agreed.
So here are Wendy Clark's seven rules for building a mega-brand in social media.
#1 brand on facebook, #1 brand in category... coincidence? I think not.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.