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Beyoncé inks $50 million deal with Pepsi | S2Smagazine.com

Beyoncé inks $50 million deal with Pepsi | S2Smagazine.com | MBA Marketing News | Scoop.it

Via Reginald Shipman
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Storytelling or Advertorial? The New Coca-Cola Corporate Website

Storytelling or Advertorial? The New Coca-Cola Corporate Website | MBA Marketing News | Scoop.it

Like many fans of content marketing, I was intrigued by the well-promoted transformation of Coke’s new corporate website into what was promised as “a credible source” of information, more consumer magazine than corporate mouthpiece. Would Coca-Cola Journey blaze a new trail in corporate storytelling? Would it truly walk a mile in consumers’ shoes? Would it take the road less traveled to reach… well, let me leave the inevitably lame journey-related wordplay right there and say simply “Not yet.”


Via Gregg Morris
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Coke's Facebook expert on how to build a "social" brand

Coke's Facebook expert on how to build a "social" brand | MBA Marketing News | Scoop.it

Humanize your brand, Coke marketer says

 

In social media, Coke is it. Coca-Cola is the biggest consumer brand on Facebook (FB). At the Fortune Most Powerful Women Summit earlier this month, I interviewed Wendy Clark, SVP of Integrated Marketing Communications and Capabilities at Coca-Cola (KO). The day before we hit the stage, Clark sent me an email to share her ideas. That email, which she wrote on the plane on her way to southern California, was so helpful and so smart that yesterday, after Coke reported its quarterly earnings, I pinged her to ask if she would let me share it with you. She graciously agreed.

 

So here are Wendy Clark's seven rules for building a mega-brand in social media.

CaseytheDiva's insight:

#1 brand on facebook, #1 brand in category... coincidence?  I think not.

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Sophie Batten's curator insight, August 22, 2013 12:54 AM

This article explains how to create a successful social brand. Lots of companies use facebook but not all of them are as successful as Coke's page. This article states that social is the key, make it so everyone is able to share everything on the site, allowing them to interact and listen to what people have to say, these are just a few of the many tips the article states. although these seem simple and obvious they are not and its helpful to have a general idea on what works and what doesn't T

hese are all great and unkonwn tips on how to building a social brand.

Teagan Adams's comment, August 22, 2013 1:37 AM
Making the websites interactive like Sophie says is a very good way to get customers and potential customers engaged with the site and spend more time looking at products.
Analay Malamala's comment, August 22, 2013 4:18 AM
in response to Sophie's insights, I think that coke has got a lot of competitive advantage because it's a brand that's been around for years, it is also a social brand and it's clearly delivered through its marketing campaigns and like this article depicts, even through facebook. I think that these tips are common sense if brands want to jump on facebook, these are valuable tips for brands to understand what consumers want to see, especially on facebook. I like all seven of the tips but the one that really attracts my eye is point six We might be shepherds, stewards and guardians of our brands, but we no longer control them. At best, we get to participate and co-create with our fans. I'd estimate that 10-20% of the content and conversation on our brands comes from us. The other 80%+ comes from others. I think the article shows how coke creates content either visual or verbal content that attracts their consumers and gets results. Great Read! good insights
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How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | MBA Marketing News | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

Via jean lievens
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What Coca Cola Can Teach Us about Content Marketing | Social Media Today

What Coca Cola Can Teach Us about Content Marketing | Social Media Today | MBA Marketing News | Scoop.it
  If you want to be successful in your content marketing endeavours, you will need to look at the brands that are utilising it effectively. I can’t think of a better example than Coca Cola.

Via Rami Kantari
CaseytheDiva's insight:

A new approach to ocntent marketing from a brand giant.

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