A chip maker's plot to draw attention to a new product had people scratching their heads and looking for UFOs
|Scooped by Kevin Hastey|
This is a strong example of using mystery and the main stream media to do your marketing for you and at little cost.
The level of detail in the crop circle plays on people who believe that “aliens” are out there to drive the story and because of the buzz create by those who are alien visitor believers, main stream media outlets like CNN which cater to people’s desire to believe in the weird and wonderful quickly hopped onboard with the story giving it international attention. http://www.cnn.com/2014/01/01/us/california-crop-circle-gone/
It is also an effective campaign due to the many meanings of the number 192 that is written in braille in the crop circle design. These possible meanings created further interest in the story as many individuals taking a preference as to which of the various meanings of the number were trying to be represented caused further attention in the media.
Adding to the buzz was the release of a YouTube video reportedly showing “aliens” creating the crop circle. http://www.youtube.com/watch?v=Eoz0QUYU45o
When the company Nvidia announced at the Consumer Electronics show that the crop circle was their work and was designed to promote the company’s newest chip for smart phones and tablets, the company was able to use all the publicity that the crop circle speculation and associated You tube video had created to effectively create a buzz about their company and its newest product prior to one of the world’s biggest electronics shows.
The overall result is that Nvidia was able to be the buzz company at the start of the show and it created the effect at little cost by pandering to those who believe in the improbable and the main stream media’s desire to get the next big scoop!
This is my submission for Marketing trend #2