A casual game is a video game targeted at or used by a mass audience of casual gamers. Casual games can have any type of gameplay, and fit in any genre. They are typically distinguished by their simple rules and lack of commitment required in contrast to more complex hardcore games.
Gamasutra was at the ICE 08 conference in Toronto to hear a panel including Ian Bogost (Persuasive Games) and Jim McNiven (Kerb) discussing how advertising-funded games may be an even more major new outlet for engagement and creativity than previously rea
Advertising in video games and in video game marketing is a long-standing practice in the video game industry. Various methods have been used to integrate advertising into video games to advertise products, organizations or viewpoints. Some companies and organizations expressly commission video games to promote a product or service.
In-game advertising ( IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. The IGA industry is large and growing. In 2009, spending on IGA was estimated to reach $699 million USD and is anticipated to grow to $1 billion by 2014.
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