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Your Guide to Social Media Success

Your Guide to Social Media Success | Maximizing Business Value | Scoop.it
Your Guide to Social Media Success, Articles about the top SME's providing services to the B2B industry in the US and UK. (Your Guide to Social Media Success -   Social media can seem a bit like a black hole.

Via Dr. Susan Bainbridge
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Dr. Susan Bainbridge's curator insight, February 4, 2013 7:09 PM

Nice interactive chart.

Philippe Trebaul's curator insight, February 18, 2013 9:17 AM
Votre guide de la réussite sociale des médias.

"Votre guide pour réussir les médias sociaux, les articles sur le dessus PME fournissant des services à l'industrie B2B aux États-Unis et au Royaume-Uni.(Votre guide pour réussir médias sociaux - Les médias sociaux peuvent sembler un peu comme un trou noir".

Your Guide to Social Media Success via @eddebainbridge http://sco.lt/...


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Research Shows Social Media To Be An Effective Marketing Tool | Business 2 Community

Research Shows Social Media To Be An Effective Marketing Tool | Business 2 Community | Maximizing Business Value | Scoop.it
In our technologically advanced society, it is surprising to see that not all companies are taking advantage of how the Internet could have a significant impact...

Via Dr. Susan Bainbridge, Martin (Marty) Smith
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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Maximizing Business Value | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.


The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


Via janlgordon
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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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The Power of Curation - The Wave of the Future

The Power of Curation - The Wave of the Future | Maximizing Business Value | Scoop.it

This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.

 

I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:

 

"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."

 

Here are some highlights......

 

"The wisdom of crowds, the insanity of crowds.

 

Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.

 

****It’s either “crowdsourcing is the answer to everything” –

 

****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”

 

If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."

 

Disrupting Business as Usual

 

This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (http://www.couchsurfing.org/), Zipcar, and AirBnB.

 

Gansky calls these “Mesh” businesses (http://meshing.it/)—enterprises

 

****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).

 

****And she argues that they represent the future of our economy.

 

****In other words, the secret to thriving networks boils down to one thing: good curation.

 

http://socialmediatoday.com/kanter/380234/power-curation

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


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Beth Kanter's comment, October 22, 2011 6:44 PM
Thanks so much for including this in your collection! The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World.
janlgordon's comment, October 22, 2011 9:22 PM
@Beth Kanter - I found the post, went to dinner, came back and put the final touches on it to tweet tomorrow. I can't believe I never saw this when you originally posted it. That just goes to show you how important it is that we have each other. It's impossible to see everything. Thanks for your kind words and your amazing curation!