Your Guide to Social Media Success, Articles about the top SME's providing services to the B2B industry in the US and UK. (Your Guide to Social Media Success - Social media can seem a bit like a black hole.
Via Dr. Susan Bainbridge
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I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers .
video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb]
This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.
I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:
"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."
Here are some highlights......
"The wisdom of crowds, the insanity of crowds.
Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.
****It’s either “crowdsourcing is the answer to everything” –
****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”
If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."
Disrupting Business as Usual
This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (http://www.couchsurfing.org/), Zipcar, and AirBnB.
Gansky calls these “Mesh” businesses (http://meshing.it/)—enterprises
****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).
****And she argues that they represent the future of our economy.
****In other words, the secret to thriving networks boils down to one thing: good curation.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"