The Convergence of Search, Social & Content Marketing | Maximizing Business Value |
In order to do remarkable work within digital marketing, you need to fully understand how search, social and content marketing all tie together. From there, you can go the extra mile with your content strategy.


Picking up from earlier discussions by Rebecca Lieb and Jeremiah Owyang on convergent media, Chris Winfield, CMO and founder of Blueglass, adds his thoughts on the future of digital marketing.


The gist of Chris's post...

Search and social have already merged Great content ties both together We need to move from siloed marketing to something more holistic You've got to experiment to know what works Promotion of content is as important as the creation of content You need to be proud of your content to create great content - make something remarkable