Maximizing Business Value
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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Maximizing Business Value | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.


The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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NoTosh - Design Thinking: Tools to help make thinking visible

NoTosh - Design Thinking: Tools to help make thinking visible | Maximizing Business Value | Scoop.it

A range of tools from Nesta that can help creatives and learners to make complex processes simple


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An Entrepreneur's Library: 67 Books for Entrepreneurs - Taylor Pearson

An Entrepreneur's Library: 67 Books for Entrepreneurs - Taylor Pearson | Maximizing Business Value | Scoop.it
You will be the same person in five years as you are today except for the people you meet and the books you read - Charlie Jones
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This Stunning Map Shows U.S. GDP Contribution by City

This Stunning Map Shows U.S. GDP Contribution by City | Maximizing Business Value | Scoop.it
Did you know that the Top 20 metropolitan areas in the U.S. contribute 52% of the total country's GDP? See how it breaks down by city in this 3d map.
midmarketplace's insight:

Where do you stand?

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30 Academic Resources on Learning - InformED

Many of us read blogs about learning and discuss the learning process with our colleagues, but few of us actually bother keeping up with the latest science. Maybe it’s because, if we do manage to identify a source or two, we are immediately turned off by all the dense scientific jargon. Or maybe it’s not... Read More

Via Elizabeth E Charles, Lynnette Van Dyke, Margaret Driscoll, Learning Organization Librarian
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María Dolores Díaz Noguera's curator insight, February 6, 2016 10:48 AM

30 Recursos Académicos online. ..

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Creating and Capturing Value in the Collaborative Economy - The Mesh

Creating and Capturing Value in the Collaborative Economy - The Mesh | Maximizing Business Value | Scoop.it

Lisa Gansky and the value capture in the Sharing Economy

articl...


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The Science of Learning (and technology's impact on how we learn - Part 3) - A.J. JULIANI

The Science of Learning (and technology's impact on how we learn - Part 3) - A.J. JULIANI | Maximizing Business Value | Scoop.it
This is the third article in a four-part series answering the question: Does education really need to change? You can read the first two posts here and her

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Innovation Excellence | Entrepreneurs, Create Your Own Maps!

Innovation Excellence | Entrepreneurs, Create Your Own Maps! | Maximizing Business Value | Scoop.it
All adventures begin with a new map, just like the territory you charted in your business plans. You drafted this plan in the ardor of a visionary impulse, tempered with a will to thrive as you grow.
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If I Would OWN a Company, WHAT Skills Would I Expect From MY Workers In 21st Century!? | LEARNing To LEARN

If I Would OWN a Company, WHAT Skills Would I Expect From MY Workers In 21st Century!? | LEARNing To LEARN | Maximizing Business Value | Scoop.it

Because of ICT there are sooooo many NEW possibilities to use with the computers and the internet. Just imagine that a company owner should employ people for each special application, NO WAY! (S)He wouldn’t have enough money to afford it!!! So it is necessary that the 21st Century worker/employee would be an all-rounder! An all-rounder WHO comes straight out of school and from whom the business/workforce could profit directly!!!

 

 

Learn more:

 

https://gustmees.wordpress.com

 


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Chris Carter's curator insight, November 6, 2015 9:40 PM

Everything, the soft skills, that we need to teach.

Michelle Gilstrap's curator insight, November 7, 2015 11:02 AM

Adding in the computer skills in database management and I think you have it.

Comunicologos.com's curator insight, November 8, 2015 10:21 AM

Competencias Siglo XXI

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131 Actionable Ideas from Ten Books I Wish I Had Read Ages Ago — Life Learning — Medium

131 Actionable Ideas from Ten Books I Wish I Had Read Ages Ago - Life Learning - Medium
I highly recommend you read these books and form your own takes.
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Vision Critical

Vision Critical | Maximizing Business Value | Scoop.it
Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.
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A Communication Framework for Driving Change in Your Organization - ChiefExecutive.net | Chief Executive magazine

A Communication Framework for Driving Change in Your Organization - ChiefExecutive.net | Chief Executive magazine | Maximizing Business Value | Scoop.it
As the chief change agent of their firm, CEOs are always trying to get their executives and their staff to move the needle out of their comfort zones and into new territory. This is imperative to keep innovating. Here are several pointers on how to successfully get your team to accept change.
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Lessons from the edge: What companies can learn from a tribe in the Amazon

Lessons from the edge: What companies can learn from a tribe in the Amazon | Maximizing Business Value | Scoop.it
The Surui, an Amazonian tribe, fought back from the brink of obsolescence by embracing learning through a variety of technologies and partners…
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12 Habits of Genuine People

12 Habits of Genuine People | Maximizing Business Value | Scoop.it
Genuine people have a profound impact on everyone they encounter. Discover the unique habits that cause them to radiate energy and confidence.
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Marc Kneepkens's curator insight, August 4, 2016 8:56 AM

People sense immediately if someone is real or fake. Being #genuine is about being who you are and showing respect for others.

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Research Tools: Does it matter which citation tool is used to ...

Research Tools: Does it matter which citation tool is used to ... | Maximizing Business Value | Scoop.it
In order to improve the quality of systematic researches, various tools have been developed by well-known scientific institutes sporadically. Dr. Nader Ale Ebrahim has collected these sporadic tools under one roof in a ...

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About - CapraCourse

About - CapraCourse | Maximizing Business Value | Scoop.it
                      Introduction During the last three decades, a new conception of life has emerged at the forefront of science. It is a unified view that integrates life’s biological, cognitive, social and ecological dimensions. At the very core of this new understanding of life we find…
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Paul Harvey's 1978 'So God Made a Farmer' Speech

Paul Harvey's 1978 'So God Made a Farmer' Speech | Maximizing Business Value | Scoop.it
A Super Bowl advertisement for Ram Trucks featuring excerpts from a Carter-era address to the Future Farmers of America Convention struck a chord with its religious imagery.

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Research Tools By: Nader Ale Ebrahim

Research Tools  By: Nader Ale Ebrahim | Maximizing Business Value | Scoop.it
This Mind Map is designed to help students who seek to reduce the search time by expanding the knowledge of researchers to more effectively use the "tools" that are available through the Net.Sourced through Scoop.it from: www.mindmeister.comSee on Scoop.it - Research Tools Box

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The 10/20/30 Rule of PowerPoint

The 10/20/30 Rule of PowerPoint | Maximizing Business Value | Scoop.it
I suffer from something called Ménière’s disease—don’t worry, you cannot get it from reading my blog. The symptoms of Ménière’s include hearing loss, tinnitus (a constant ringing sound), and vertigo. There are many medical theories about its cause: too much salt, caffeine, or alcohol in one’s diet, too much stress, and allergies. Thus, I’ve worked
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Free storytelling guide – Sparkol

Free storytelling guide – Sparkol | Maximizing Business Value | Scoop.it
Explore expert strategies and classic storytelling techniques that influence, convince and inspire.  

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17 apps and web tools to help you write a better research paper - Daily Genius

17 apps and web tools to help you write a better research paper - Daily Genius | Maximizing Business Value | Scoop.it
FacebookTwitter18
Any college student eventually comes up against that academic kryptonite: the dreaded research paper. Most students consider it a necessary evil, but research papers are actually a very effective way to hone research and writing skills. These are important things to have in any profession, especially if you are into science, and it does help your personal development.

Editor’s note: Antonio helps you walk through each step of the research paper process – links to the 17 apps and web tools are highlighted within each step.

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AustenyWoolf's curator insight, December 4, 2015 1:58 PM

#Escribir #Herramientas #Tecnología

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Reid Hoffman’s Big Dreams for LinkedIn - The New Yorker

Reid Hoffman’s Big Dreams for LinkedIn - The New Yorker | Maximizing Business Value | Scoop.it
Reid Hoffman believes that LinkedIn will determine everyone’s economic future. Is he right? Nicholas Lemann investigates.

Early on a Monday evening in June, Reid Hoffman, the founder and executive chairman of the business-oriented networking site LinkedIn, met Mark Pincus, the founder and chief executive of the gaming site Zynga, for dinner at a casual restaurant in Portola Valley, California, a wealthy residential town at the western edge of Silicon Valley. Breakfasts and dinners are a big part of Hoffman’s life. He recently published two books on how to be successful in business, and is finishing a third, whose working title is “Blitzscaling.” His business is based on the idea of managing your career through relentless networking, which is something he enjoys.

If someone told you that Hoffman was the equipment manager for a Pearl Jam tour, it wouldn’t seem like a casting error. He is a big, broad-faced man with tousled brown hair, who typically dresses for work in black shorts, a black T-shirt, running shoes, and white socks. He befriended Pincus about twenty years ago, when the two met in the Bay Area to discuss business ideas, and discovered that they both believed that social media would be the next big thing in Silicon Valley. At dinner, Hoffman was wearing two watches, one on each wrist—an Apple Watch and a competing product—so he could see which one he liked better. He bustled in a few minutes late, sat down, and pulled out a small notebook filled with an indecipherable scrawl.

Read more: click image or title.

 

 

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


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Marc Kneepkens's curator insight, October 7, 2015 10:24 AM

What kind of influence do people like Reid Hoffman have? Reading this article may inform you better as to what happens in places like #SiliconValley. Amazing article.

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Specialization, Polymaths And The Pareto Principle In A Convergence Economy

Specialization, Polymaths And The Pareto Principle In A Convergence Economy | Maximizing Business Value | Scoop.it
Economists tell us that the history of human labor is one of continually increasing specialization. As we progressed along the economic continuum from..
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Digital Skills Framework | All Aboard

Digital Skills Framework | All Aboard | Maximizing Business Value | Scoop.it

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Mindfulness Meditation - Guided 10 Minutes

Mindfulness has been shown to be very beneficial. In this guided mindfulness meditation you can learn to be completely present in the moment, letting go of your ...
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