Maximising the Customer Experience
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Maximising the Customer Experience
Maximising customer experiences online
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The Effect Of Social Media On Commerce [Infographic] — socialmouths

The Effect Of Social Media On Commerce [Infographic] — socialmouths | Maximising the Customer Experience | Scoop.it
At the end of the day, Social Media Marketing means absolutely nothing if it doesn’t affect commerce. This infographic from Fedelta starts with the presentation of the always impressive stats for social networks usage. You know, 100k Tweets are sent every minute, there are 152 million blogs online, 3 billion hours of YouTube are watched every month, etc. But lets get passed that and look at the more interesting data, where updates and videos and all that other stuff actually affects the sales department.
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#infographics

#infographics | Maximising the Customer Experience | Scoop.it
How Social Media Influence Businesses [Infographic] (How Social Media Influence Businesses [Infographic] http://t.co/vWnL1RWeBG)
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Social Media Monitoring InfoGraphic – Guerrilla Style | Social Media Agency Vancouver | Social Media Training by Socialized! Ltd

#SocialMedia Monitoring #Infographic. http://t.co/tIWg9Pq5dz
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3 Tips for Branding Your Growing Business

Visit the Small Business Solutions Center: http://www.entrepreneur.com/solutionscenter Expert Erika Napoletano offers advice on how to get your customers to ...
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18 Useful Internet Marketing Statistics that You Can't Ignore

Read all 36 internet marketing statistics at http://www.blog-growth.com/36-useful-internet-marketing-statistics/ Read useful online marketing statistics, includ

Via Domenico Sergio Antonacci
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Have Students Create Infographics Using Google Draw

Have Students Create Infographics Using Google Draw | Maximising the Customer Experience | Scoop.it
For a presentation I am giving at the JEA/NSPA Spring National High School Journalism Convention April 26th, I needed to figure out how to do Infographics using Google tools.  I've long been a fan ...

Via Siarhei Mardovich
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Get Ready For 2020 Marketing

Get Ready For 2020 Marketing | Maximising the Customer Experience | Scoop.it

The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization needs.


Via The Fish Firm
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The Fish Firm's curator insight, May 28, 2013 10:52 AM

This is a VERY good presentation! it's not about the product or service; it's about creating and adding value to the customer relationship. It's not about Social Media; it's about using Social Media Networks as a medium for communication.

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26 Ways to Create Social Media Engagement With Content Marketing

26 Ways to Create Social Media Engagement With Content Marketing | Maximising the Customer Experience | Scoop.it
Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable.

Via The Fish Firm
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The Fish Firm Blog: 7 Steps to Social Business Development

The Fish Firm Blog: 7 Steps to Social Business Development | Maximising the Customer Experience | Scoop.it

The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
 
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
 
Here are seven steps that you can take toward Social Business Development for your business!


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Denyse Drummond-Dunn's curator insight, June 2, 2013 10:44 AM

How to Follow your customers wherever they may go - on social media

Jim Pirrie's curator insight, June 10, 2013 1:37 PM

Useful seven-step model for helping to plan your social media strategy.

EZIA's curator insight, August 11, 2013 10:11 PM

Great article - check it out.

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Customer Experience Management (CEM)

Customer Experience Management (CEM) | Maximising the Customer Experience | Scoop.it
Clarabridge is the leading provider of Intelligent Customer Experience Management (CEM) solutions for the world’s top brands.
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Big Data Advances in Customer Experience Management

Big Data Advances in Customer Experience Management | Maximising the Customer Experience | Scoop.it
I gave a talk last week on Big Data and Customer Experience Management and how Big Data will change how companies think about their Customer Experience Management programs.

Via Fred Zimny
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Customer Intimacy: What’s Analytics Got To Do With It?

Customer Intimacy: What’s Analytics Got To Do With It? | Maximising the Customer Experience | Scoop.it
Learn how large companies are growing "customer intimacy" by using new data sources and advanced analytics to engage at an individual level.

Via Richard Andrews
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Ron McIntyre's curator insight, April 8, 2013 10:06 AM

Some great insight regarding engagement at the customer level.  The time is here but not being embrassed by all.

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Study: 9 Out of 10 Consumers Become Regular Customers After Events | BizBash

Study: 9 Out of 10 Consumers Become Regular Customers After Events | BizBash | Maximising the Customer Experience | Scoop.it
Nearly nine out of 10 consumers become regular customers following events. That was one of the findings of EventTrack 2013, the second annual study from the Event Marketing Institute and experiential marketing agency Mosaic.
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Putting the Relationships Back in CRM: How to Retain Customers - Business 2 Community

Putting the Relationships Back in CRM: How to Retain Customers - Business 2 Community | Maximising the Customer Experience | Scoop.it
RT @customerceo: “Repeat customers spend 33% more than new customers.” ~RetailActive http://t.co/fNUwjM1ate
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Exploring the Visual Side of Digital Marketing | CustomerThink

Exploring the Visual Side of Digital Marketing | CustomerThink | Maximising the Customer Experience | Scoop.it
There are many reasons marketers incorporate blogging into their marketing strategies, including cost effectiveness, brand awareness, business-customer engagement, search engine marketing, etc. Furthermore, incorporating images into ...
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Easiest Ways to Manage Social Media Analytics

Easiest Ways to Manage Social Media Analytics | Maximising the Customer Experience | Scoop.it

Just like your website, it’s important to analyze your social media site, too. Basically, this analysis brings together all of the data from social media sites like Facebook and Twitter along with blogs to help your business succeed.

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A Beginners Guide to Content Marketing - Pamorama | Social Media Marketing Blog

A Beginners Guide to Content Marketing - Pamorama | Social Media Marketing Blog | Maximising the Customer Experience | Scoop.it
Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Maximising the Customer Experience | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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101 Awesome Marketing Quotes, Revisited [SlideShare]

101 Awesome Marketing Quotes, Revisited [SlideShare] | Maximising the Customer Experience | Scoop.it
Get a dose of inspiration from inbound marketers across the nation.

Via The Fish Firm
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The Fish Firm Blog : Reaching Social SEO Outcomes With Four Action Steps

The Fish Firm Blog : Reaching Social SEO Outcomes With Four Action Steps | Maximising the Customer Experience | Scoop.it

Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action.

Any good social media marketing effort needs to begin with some kind of Listening program. That means using social media monitoring tools to collect, sort and manage social content according to topics being monitored. Content is the glue that makes search engines work and content is a critical part of the social sharing experience within social media.


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The Fish Firm's curator insight, May 28, 2013 10:13 AM

Following a basic structure like these four can help make a social media marketing program a lot more productive.

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Why Every Brand Needs Custom Social Media Marketing

Why Every Brand Needs Custom Social Media Marketing | Maximising the Customer Experience | Scoop.it
It’s important for brands to market in a customized manner. This infographic shares the importance of custom social media marketing.

Via The Fish Firm
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Forumactif's curator insight, June 5, 2013 6:07 AM

Très bon article.

Phil Lauterjung's curator insight, June 5, 2013 11:17 AM

add your insight...

 
The Fish Firm's curator insight, June 16, 2013 8:57 AM

“We’re going to move away from thinking about websites; instead we’re going to think about content cornerstones - collections of content created and curated in service to a topic. Delivery of digital content is going to change, and while it may not happen in 2013, marketers are going to have to think about how to push content around the web without chaining it to a specific site.” - Ahava Leibtag

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How to Give Effective Feedback, Both Positive and Negative

How to Give Effective Feedback, Both Positive and Negative | Maximising the Customer Experience | Scoop.it
People often hide constructive criticism inside a compliment, and those on the receiving end never hear it. Is there a better way to provide feedback? (Really good article for anyone who works with people!
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Big Data Advances in Customer Experience Management

Big Data Advances in Customer Experience Management | Maximising the Customer Experience | Scoop.it
See on Scoop.it - Designing design thinking driven operationsI gave a talk last week on Big Data and Customer Experience Management and how Big Data will change how companies think about their Cust...
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Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained

 Customer reviews posted on the web and through social media (electronic word of mouth [eWOM]) have grown in importance for tourism businesses, but most studies have examined the effects of the content of reviews, particularly negative reviews (i.e., their valence). This study considers both the valence and the volume of eWOM using a broad and varied sample of 16,680 hotels in 249 tourist areas. The study found a relationship between valence and volume, in the sense that early reviews of a business tend to be disproportionately negative. As the number of reviews increases, the valence becomes more balanced, and the negative effect is mitigated. Moreover, the study agrees with other findings that positive comments are more common than negative reviews. Whether or not hotels actively respond to negative reviews, one implication of this study is that hoteliers should try to increase the number of reviews they receive to balance the positive and negative representations of their property (in addition to investigating and correcting the causes of negative comments). Those promoting tourist destinations should follow a similar strategy of facilitating access to customer review sites to obtain a balance of negative and favorable ratings.  

 

To obtain a copy, you need to access a library database or go to:

http://cqx.sagepub.com/content/early/2013/03/28/1938965513481498.abstract

 

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