At the end of the day, Social Media Marketing means absolutely nothing if it doesn’t affect commerce. This infographic from Fedelta starts with the presentation of the always impressive stats for social networks usage. You know, 100k Tweets are sent every minute, there are 152 million blogs online, 3 billion hours of YouTube are watched every month, etc. But lets get passed that and look at the more interesting data, where updates and videos and all that other stuff actually affects the sales department.
The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
Here are seven steps that you can take toward Social Business Development for your business!
Nearly nine out of 10 consumers become regular customers following events. That was one of the findings of EventTrack 2013, the second annual study from the Event Marketing Institute and experiential marketing agency Mosaic.
There are many reasons marketers incorporate blogging into their marketing strategies, including cost effectiveness, brand awareness, business-customer engagement, search engine marketing, etc. Furthermore, incorporating images into ...
Just like your website, it’s important to analyze your social media site, too. Basically, this analysis brings together all of the data from social media sites like Facebook and Twitter along with blogs to help your business succeed.
Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action.
Any good social media marketing effort needs to begin with some kind of Listening program. That means using social media monitoring tools to collect, sort and manage social content according to topics being monitored. Content is the glue that makes search engines work and content is a critical part of the social sharing experience within social media.
People often hide constructive criticism inside a compliment, and those on the receiving end never hear it. Is there a better way to provide feedback? (Really good article for anyone who works with people!
Customer reviews posted on the web and through social media (electronic word of mouth [eWOM]) have grown in importance for tourism businesses, but most studies have examined the effects of the content of reviews, particularly negative reviews (i.e., their valence). This study considers both the valence and the volume of eWOM using a broad and varied sample of 16,680 hotels in 249 tourist areas. The study found a relationship between valence and volume, in the sense that early reviews of a business tend to be disproportionately negative. As the number of reviews increases, the valence becomes more balanced, and the negative effect is mitigated. Moreover, the study agrees with other findings that positive comments are more common than negative reviews. Whether or not hotels actively respond to negative reviews, one implication of this study is that hoteliers should try to increase the number of reviews they receive to balance the positive and negative representations of their property (in addition to investigating and correcting the causes of negative comments). Those promoting tourist destinations should follow a similar strategy of facilitating access to customer review sites to obtain a balance of negative and favorable ratings.
To obtain a copy, you need to access a library database or go to:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.