Maven Pop
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Maven Pop
A look at the impact of social media and technology on journalism, pop culture, PR politics and entertainment
Curated by Angela Nibbs
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Rescooped by Angela Nibbs from Public Relations & Social Marketing Insight
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Reputation damage and implications in sports: Lance Armstrong Case Study | Karen Freberg

Reputation damage and implications in sports: Lance Armstrong Case Study | Karen Freberg | Maven Pop | Scoop.it

...this case will continue to raise further discussion and awareness about the power of a reputation as well as the implications of what happens when you are involved in a crisis.  Social media will continue to be a platform where people come together to voice their opinions about a variety of topics ranging from brands to people.

 

This is a growing issue in sports – as fans and the rest of the public, we want athletes to achieve impossible expectations in their sports while also presenting themselves in a positive image among their key audiences.  However, are these expectations not realistic and can any athlete meet up to them? What about the role of the PR person who is representing these clients – if we know that the image if false, what is our professional and ethical duty?...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 23, 2013 11:06 PM

Karen Freberg explores the challenge of expectations of professional athletes and the implications for crisis managers.

Rescooped by Angela Nibbs from Public Relations & Social Marketing Insight
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Top 10 PR blunders of 2012 | Ragan.com

Top 10 PR blunders of 2012 | Ragan.com | Maven Pop | Scoop.it

The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here's a recap.

The 18th annual "Top 10 PR Blunders List," compiled by Fineman PR, features blunders by organizations that were impolitic, inappropriate, indelicate, insincere, ill-advised-and all preventable.


Via Jeff Domansky
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Tom George's comment, December 19, 2012 5:12 PM
Wow! Major backlash though huh. Did they release an updated statement yet?
Cendrine Marrouat - cendrinemarrouat.com's comment, December 19, 2012 5:42 PM
Yes, I wrote an article on that yesterday.
Jeff Domansky's comment, December 19, 2012 5:43 PM
Instagram is right up there LOL