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Content Strategy and Its Cousins | UX Magazine

Content Strategy and Its Cousins | UX Magazine | Maven Pop | Scoop.it
Angela Nibbs's insight:

content as UX...very interesting...

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Maven Pop
A look at the impact of social media and technology on journalism, pop culture, PR politics and entertainment
Curated by Angela Nibbs
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Ryan Gosling's Guide to Valentine's Day: Humor: GQ

Ryan Gosling's Guide to Valentine's Day: Humor: GQ | Maven Pop | Scoop.it
With this handy guide, even you (yes, you) can execute the perfect twee romance, just like Baby Goose himself
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LinkedIn's clever marketing: You're special like 10 million others

LinkedIn's clever marketing: You're special like 10 million others | Maven Pop | Scoop.it
Did LinkedIn send you an email saying you had one of the top most viewed profiles of 2012? Congratulations!
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BuzzFeed Shines an ‘Unflattering’ Spotlight on Beyoncé’s PR Team - PRNewser

BuzzFeed Shines an ‘Unflattering’ Spotlight on Beyoncé’s PR Team - PRNewser | Maven Pop | Scoop.it
BuzzFeed Shines an ‘Unflattering’ Spotlight on Beyoncé’s PR Team
Angela Nibbs's insight:

"Whatever your opinion, we think it’s safe to say the move backfired."  Understatement.

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Go Daddy Posts Biggest Sales Day in History After Super Bowl Ads Run

Go Daddy Posts Biggest Sales Day in History After Super Bowl Ads Run | Maven Pop | Scoop.it
Go Daddy posted its biggest day ever after its Super Bowl ads ran on Sunday.
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Pressthink: Look, you're right, okay? But you're also wrong.

A post that arises from a certain image I have of disaffected newsroom “traditionalists,” who look upon changes in journalism since the rise of the web with fear and loathing. It is not addressed to particular people but to a climate of mind I’ve encountered a lot in blogging about all this since 2003.

 

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RIP Ed Koch, Master of Media Relations - PRNewser

RIP Ed Koch, Master of Media Relations - PRNewser | Maven Pop | Scoop.it
RIP Ed Koch, Master of Media Relations
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Why You Can't Say Hashtag in France

Why You Can't Say Hashtag in France | Maven Pop | Scoop.it
The French government bans the word "hashtag" in an effort to preserve the language.
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Content Strategy and Its Cousins | UX Magazine

Content Strategy and Its Cousins | UX Magazine | Maven Pop | Scoop.it
Angela Nibbs's insight:

content as UX...very interesting...

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Media Firms Probed on Data Release

Media Firms Probed on Data Release | Maven Pop | Scoop.it
Federal investigators examined whether media firms used high-speed systems to give some investors access to government economic data a fraction of a second ahead of the release time, but the U.S. decided not to file criminal charges.
Angela Nibbs's insight:

the whole "press release" and "embargo" thing could become very en vogue again particularly for public companies

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Facebook's privacy payout: how you'll get $10, $5 -- or nothing

Facebook's privacy payout: how you'll get $10, $5 -- or nothing | Maven Pop | Scoop.it
Did you get a mysterious email from Facebook about a lawsuit? You’re eligible for some money but, alas, chances are the lawyers and privacy groups will keep it instead. Here’s the odds.
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Study: Nearly half are overqualified for their jobs

Study: Nearly half are overqualified for their jobs | Maven Pop | Scoop.it
A new study that says most are overqualified for their jobs is at odds with a report released last week by a pro-business public policy organization that seeks to boost financial aid for low-income students.
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Sarah Palin Out At Fox News

Sarah Palin Out At Fox News | Maven Pop | Scoop.it
Sarah Palin has parted ways with Fox News, multiple outlets wrote on Friday. Real Clear Politics was the first to report that Palin — who reportedly signed a $1 million-a-year contract with the network in 2010 — will not be renewing it.
Angela Nibbs's insight:

darn.

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Was the media sexist in its coverage of Clinton and the Benghazi hearings?

Was the media sexist in its coverage of Clinton and the Benghazi hearings? | Maven Pop | Scoop.it
Was the media sexist in its coverage of Hillary Clinton's Benghazi hearings? Will it get better for Clinton in 2016?
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Poland Spring's Missed State of the Union Opportunity

Poland Spring's Missed State of the Union Opportunity | Maven Pop | Scoop.it
Poland Spring came up dry when Senator Marco Rubio gave the bottled-water company a moment of social-media fame
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6 Things The Smartest Brands Do To Win People Over

6 Things The Smartest Brands Do To Win People Over | Maven Pop | Scoop.it

What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content.  The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote.
 



Via Ally Greer
Angela Nibbs's insight:

"The best idea wins." Clair Byrd

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Ally Greer's curator insight, February 6, 2013 6:03 PM

By investigating two very different cases of content creation around a brand, Clair Byrd proves that promoting the most expensive, over-the-top content isn't always the right answer.


The "best idea" is the one that has the biggest impact and sends the right message; not the one filled with the most gimmicks and the biggest budget. 


Clair provides 6 insightful tips on how to make sure that your content is doing what it's supposed to be doing - you'd be surprised how much time and money you could save by simply focusing on the right things.

Teresa Levy's curator insight, March 12, 2013 12:16 PM


I am sure but it does say how you discover the best strategies

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The "Unflattering" Photos Beyoncé's Publicist Doesn't Want You To See

The "Unflattering" Photos Beyoncé's Publicist Doesn't Want You To See | Maven Pop | Scoop.it
After Beyoncé's Super Bowl halftime show, we posted this piece about how fierce she was. Then this email came in. In what world are these shots unflattering?
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Apple's public relations team pushing back in wake of bad press

Apple's public relations team pushing back in wake of bad press | Maven Pop | Scoop.it
While Apple in the past has taken a stealth approach to dealing with the media, the company's public relations department has stepped up its efforts in recent weeks in an attempt to counter some negative media reports about the company's performance.
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Top 10 Social Media Moments of Super Bowl XLVII - PRNewser

Top 10 Social Media Moments of Super Bowl XLVII
Angela Nibbs's insight:

While Oreo definitely stole the show, Audi vs. MB was my personal favorite.

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Oprah responds to insulting tweet | Articles | Home

Oprah responds to insulting tweet | Articles | Home | Maven Pop | Scoop.it
When a random Twitter user said Oprah looked ‘old as hell,’ the Queen of Talk fired off a quick response—and drew major support from her many fans.
Angela Nibbs's insight:

was this the right approach or response?  seems ridiculous.

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Meet the man who would make BlackBerry apps cool

Meet the man who would make BlackBerry apps cool | Maven Pop | Scoop.it
Alec Saunders has accomplished the seemingly impossible and gotten developers interested in RIM's new mobile operating system, which is set to be unveiled this week. Read this article by Roger Cheng on CNET News.
Angela Nibbs's insight:

i love an underdog!!!

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How Guns Affect the Daily Lives of Teenagers in NYC

How Guns Affect the Daily Lives of Teenagers in NYC | Maven Pop | Scoop.it
Here is an opportunity to understand how guns are affecting our society -- not through regulation, speculation or political discourse, but through a much more intimate declaration: teens coping with the effects of guns in their everyday lives.
Angela Nibbs's insight:

The students at Metropolitan High School, led by their dedicated teacher Aimee Cavazzi, were given a simple assignment: make a short documentary about your neighborhood and explore the social and economic issues you face in this community.

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Tech companies, stop hiring women to be the Office Mom

Tech companies, stop hiring women to be the Office Mom | Maven Pop | Scoop.it
Improving the ratio of women to men in the tech sector is an ongoing puzzle.
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Ashton Kutcher Was Hospitalized After Trying Steve Jobs’ Fruitarian Diet | TechCrunch

Ashton Kutcher Was Hospitalized After Trying Steve Jobs’ Fruitarian Diet | TechCrunch | Maven Pop | Scoop.it
Method actors are known to go to extreme lengths to understand the character they're portraying. Natalie Portman dropped a whopping 20 lbs to play a ballerina in Black Swan.
Angela Nibbs's insight:

anatomy of a PR stunt....

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Victims of Revenge Porn Mount Class Action Suit Against GoDaddy and Texxxan.com | Betabeat

Victims of Revenge Porn Mount Class Action Suit Against GoDaddy and Texxxan.com | Betabeat | Maven Pop | Scoop.it
Angela Nibbs's insight:

even extortion has gone digital...

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Diet Coke Signs Taylor Swift As Brand Ambassador | News - Advertising Age

Diet Coke Signs Taylor Swift As Brand Ambassador | News - Advertising Age | Maven Pop | Scoop.it
pepsi has beyonce and sofia vergara, and now coke had taylor swift. the songstress has been signed to represent diet coke in a brand ambassador-type role.
Angela Nibbs's insight:

Risky business...

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