During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these professionals had taken the proverbial leap.
This survey shows how curating content has helped business professionals, no matter what your profession is, as it's not just for Real Estate. Keeping up with content needs can sometimes be challenging and curating content can help us to reach our goals. Scoop.it needs to be included more in my strategy, that's for sure!
Creating quality content can pay off, as long as you adopt the right approach.
Lynn Pineda's insight:
Sometimes you just have to face the music and the same holds true with content marketing for your business. There aren't any shortcuts when it comes to content marketing. It's not about just throwing out some dismal content here and there. It's not about writing about what you want to write about. It's not about copying other's ideas.
It is about writing quality content routinely and promoting it well with your customer needs and end goal in mind. Is your current strategy doing this?
"The unfortunate reality is that content marketing is a long-term game that requires consistent investment, paired with frequent evaluation and course changes as needed to be successful. Following some default formula you find online simply won’t work as well as listening to your audience’s feedback and producing the types of content that your data demonstrates will interest them most."
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Lynn Pineda's insight:
Struggling with content seems to be a challenge with many of us, as we can agonize over the content for today's plate. Welcome content curation that can help to alleviate some of those agonizing moments. However, there is indeed a right way and a wrong way to get it done.
In this article, you'll find advice on how to best curate content so you're not being penalized. Nobody wants to be penalized when we work so hard in providing content to our audience. This is an important read.
In today's online ecosystem having a website is not enough. It's just a start. If you aren't sure what you need to be doing online to keep relevant, fresh, and active, start with a blog. Here's why.
Lynn Pineda's insight:
And then more blog! These 25 Reasons really do cover all the bases on why blogging and writing content. I particularly like #25:
" ... 24. Blogging Answers Your Customers Questions This is important. People have questions and are searching for them online. By answering them in a blog format you are increasing the life of that answer and increase the odds that you'll acquire a new customer who may have that same question..."
I know in Real Estate, that my customers always have questions. Why not answer what they're thinking in a blog article? What makes perfect sense to us, as professionals, may not make sense to the homeowner getting ready to sell their home for the first time or how about that person buying a home for the first time; they're full of questions! Answer your customers questions and they'll likely consider that you must be knowledgeable and will consider using your services.
With so much focus on metrics and optimization, it’s easy to lose focus on one of the most integral components of successful content marketing: people. Check out this infographic that will help shed some light on how to better connect, both with audiences and within your own organization.
Content marketing can be challenging with all that business owners have to tackle. Today, however, content marketing needs to be a focus of our business, as more and more consumers demand good quality content. In order to reach our audience it's critical that we present good quality content particularly with 90% of consumers finding it useful. This infographic is very informative to keep us on track.
Who doesn't love it when a secret is revealed? Here Heidi Cohen does just that. Are you tired doing the same old thing when it comes to writing your content? Heidi has come up with some good ideas for us to try. I particularly like #9 below that she mentions. Imagine what you could do with this!
9. User generated content with a twist: Spotlight your customers.
10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:
1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
2. Videos on landing pages increase average page conversion rates by 86%.
3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
5. Posts with visuals receive 94% more page visits and engagement than those without.
6. 60% of consumers are more likely to click on a business whose images appear in search results.
7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.
8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.
9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
10. Visuals are becoming easier and easier to create as photo editing tools become more accessible
All I can say, is thank goodness for Visuals in content! I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.
The article's statistics further supports the importance of visuals. I love visuals!
Social Media Trends are taking us in a new direction in 2014. Visual are queen and it's time you took a look at how you can use them on social media.
Lynn Pineda's insight:
Images Matter with your Content.
It's no longer just about posting great content. Are you posting great content, but skimping on the image or presenting with no image at all? You'd better think twice before hitting that "publish" button.
In this article, you'll read just why "Visual is the new Black" and it had better be part of your marketing wardrobe.
5 Steps To Build Trust Using Content Marketing (By +Daniel Newman)
"Whether you are creating content for new prospects, current customers, industry…
Lynn Pineda's insight:
The content we present should have always been key in marketing ourselves to the customers we try to reach and now, more than ever. the emphasis is on content marketing. If you're not marketing with content you'll find yourself falling into a deep, dark hole and then trying to dig your way out will be a very difficult task.
What should your content be about? Should it be spammy and sales pushy? Not unless you want to find yourself in the deep, dark hole I mentioned earlier. The content that you present should be all about building trust. Establishing trust is how you'll get someone to want to interact with you and ultimately do business with you. Unfortunately, there isn't a quick fix to establish trust. Building trust, requires a constant drip of good quality information that shows you to be a person of integrity who holds the key to what it is you need. This article here by Daniel Newman highlights some great steps in which to get there.
As the article suggests, content marketing is huge for 2014. Large and small companies are embracing it's importance. When you compete for business in 2014, you're wise to have the creation of content on your checklist.
Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent. If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.