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Rise of the Content Marketer

Rise of the Content Marketer | Matters of Content | Scoop.it
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent em

Via Stefano Principato, David Simpson, Martin (Marty) Smith
Lynn Pineda's insight:

As the article suggests, content marketing is huge for 2014.  Large and small companies are embracing it's importance. When you compete  for business in 2014, you're wise to have the creation of content on your checklist.  


Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent.  If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.

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Stefano Principato's curator insight, February 23, 2014 2:37 PM

Many of the content marketer positions (also occasionally called Blog Editor or even Content Engineer) are the first position of their kind within the company, showing a new trend in hiring someone to focus solely on content.

Lynn Pineda's comment, February 24, 2014 7:24 PM
My pleasure @Martin (Marty) Smith ! and glad to have you following my topic.
Matters of Content
Content indeeds matter. What does your content say about your brand? Bits and bits of content gather here through all the many Social Media platforms
Curated by Lynn Pineda
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How to make content easy to share | Scoop.it Blog

How to make content easy to share | Scoop.it Blog | Matters of Content | Scoop.it
Want more shares? Try a few of these tested tips and tricks to make content easy to share and get the maximum number of shares for every piece of content.

Via Martin (Marty) Smith
Lynn Pineda's insight:

Some very good advice to get your content shared.

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Martin (Marty) Smith's curator insight, July 10, 2015 9:14 AM

It is easy to make it easy to share your content, so no excuses. Marty 

DKW Online's curator insight, July 11, 2015 2:26 AM

http://dkwacademy.com #dkwonline 

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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Matters of Content | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.

Via Neil Ferree
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Pamela Perry King's curator insight, August 11, 2014 1:40 PM

Excellent way to manage "Your Brand"

Randy Bauer's curator insight, August 20, 2014 12:52 PM

Neil Ferree provides a complete blueprint to managing your social presence and how this promotes social engagement. 

A must reference for Social Media.

Adeel's curator insight, September 2, 2014 1:00 AM

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Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

Report: 76% of Professionals Using Curation Saw an Impact on Business Goals | Matters of Content | Scoop.it

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these professionals had taken the proverbial leap.


Via Guillaume Decugis
Lynn Pineda's insight:

This survey shows how curating content has helped business professionals, no matter what your profession is, as it's not just for Real Estate. Keeping up with content needs can sometimes be challenging and curating content can help us to reach our goals. Scoop.it needs to be included more in my strategy, that's for sure!

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Guillaume Decugis's curator insight, April 10, 2014 3:54 PM

Does content curation work? How effective is it? What pain points does it solve? 


Beyond our own case studies, we wanted to add to the debate.


Here's what we found out. 

Nevermore Sithole's curator insight, April 11, 2014 2:35 AM

Content Curation and its importance in business

Andrea Robotti's curator insight, April 16, 2014 2:13 AM

Anche se uso questo straordinario strumento da poco più di un mese ma non posso che essere d'accordo con i risultati riportati. Scoop.it mi ha aperto le porte di nuovi scenari sia in termini di conoscenza sia in termini di strategie e visione per ciò che riguarda il lavoro.

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4 Big Misconceptions About Content Marketing

4 Big Misconceptions About Content Marketing | Matters of Content | Scoop.it
Creating quality content can pay off, as long as you adopt the right approach.
Lynn Pineda's insight:

Sometimes you just have to face the music and the same holds true with content marketing for your business. There aren't any shortcuts when it comes to content marketing. It's not about just throwing out some dismal content here and there. It's not about writing about what you want to write about. It's not about copying other's ideas.


It is about writing quality content routinely and promoting it well with your customer needs and end goal in mind.  Is your current strategy doing this?


"The unfortunate reality is that content marketing is a long-term game that requires consistent investment, paired with frequent evaluation and course changes as needed to be successful. Following some default formula you find online simply won’t work as well as listening to your audience’s feedback and producing the types of content that your data demonstrates will interest them most."


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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Matters of Content | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Lynn Pineda's insight:

Struggling with content seems to be a challenge with many of us, as we can agonize over the content for today's plate.  Welcome content curation that can help to alleviate some of those agonizing moments. However, there is indeed a right way and a wrong way to get it done.


In this article, you'll find advice on how to best curate content so you're not being penalized.  Nobody wants to be penalized when we work so hard in providing content to our audience. This is an important read.

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Matters of Content | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - SocialMediaSlant.com

@Neil Ferree

@Jesús Hernández


Via Martin (Marty) Smith, John van den Brink, 508webdesign, Neil Ferree
Lynn Pineda's insight:

We're now living in an age where the importance of discovering content is front and center.  Dig in and discover the ways of content curation. Great value here!

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malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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25 Reasons You Need A Business Blog - Convert With Content

25 Reasons You Need A Business Blog - Convert With Content | Matters of Content | Scoop.it
In today's online ecosystem having a website is not enough. It's just a start. If you aren't sure what you need to be doing online to keep relevant, fresh, and active, start with a blog. Here's why.
Lynn Pineda's insight:

And then more blog! These 25 Reasons really do cover all the bases on why blogging and writing content.  I particularly like #25:


" ...  24. Blogging Answers Your Customers Questions
This is important. People have questions and are searching for them online. By answering them in a blog format you are increasing the life of that answer and increase the odds that you'll acquire a new customer who may have that same question..."


I know in Real Estate, that my customers always have questions.  Why not answer what they're thinking in a blog article?  What makes perfect sense to us, as professionals, may not make sense to the homeowner getting ready to sell their home for the first time or how about that person buying a home for the first time; they're full of questions!  Answer your customers questions and they'll likely consider that you must be knowledgeable and will consider using your services. 

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Why Real Estate Needs a Content Marketing Strategy

Why Real Estate Needs a Content Marketing Strategy | Matters of Content | Scoop.it
Guest Post By: Peter Boyle // www.have-a-word.com Why Your Real Estate Business Needs a Content Marketing Strategy   "Marketing is telling the world y
Lynn Pineda's insight:

Love the quote in the article from Jason: "Marketing is telling the world you’re a Rock star.  Content Marketing is showing the world you are one.” -  Robert Rose


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The Human Factor in Content Marketing #infographic

The Human Factor in Content Marketing #infographic | Matters of Content | Scoop.it
With so much focus on metrics and optimization, it’s easy to lose focus on one of the most integral components of successful content marketing: people. Check out this infographic that will help shed some light on how to better connect, both with audiences and within your own organization.

Via Stefano Principato
Lynn Pineda's insight:

Content marketing can be challenging with all that business owners have to tackle. Today, however, content marketing needs to be a focus of our business, as more and more consumers demand good quality content. In order to reach our audience it's critical that we present good quality content particularly with 90% of consumers finding it useful. This infographic is very informative to keep us on track.

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10 Content Marketing Secrets

10 Content Marketing Secrets | Matters of Content | Scoop.it
How to Fill Your Editorial Calendar (Without Working)
Ever find yourself in need of content?
One trick I use is the editorial calendar.

Via MKC Marketing
Lynn Pineda's insight:

Who doesn't love it when a secret is revealed?  Here Heidi Cohen does just that.   Are you tired doing the same old thing when it comes to writing your content?  Heidi has come up with some good ideas for us to try.  I particularly like #9 below that she mentions.  Imagine what you could do with this!


9. User generated content with a twist: Spotlight your customers.

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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Matters of Content | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible

 


Via Martin (Marty) Smith
Lynn Pineda's insight:

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

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Monica S Mcfeeters's curator insight, March 14, 2014 9:33 PM

This is one of the best reasons for art education. A visually or media illiterate citizen or consumer is very apt to be manipulated or make unwise choices.

From Wikipedia:

 Visual literacy includes in addition the ability to understand visual forms of communication such as body language, pictures, maps, and video.Evolving definitions of literacy often include all the symbol systems relevant to a particular community. Literacy encompasses a complex set of abilities to understand and use the dominant symbol systems of a culture for personal and community development. In a technological society, the concept of literacy is expanding to include the media and electronic text, in addition to reading and writing.


mjboyce's curator insight, March 15, 2014 1:17 PM

see?

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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Social Media Trends: Visual is the new Black

Social Media Trends: Visual is the new Black | Matters of Content | Scoop.it
Social Media Trends are taking us in a new direction in 2014. Visual are queen and it's time you took a look at how you can use them on social media.
Lynn Pineda's insight:

Images Matter with your Content.


It's no longer just about posting  great content.  Are you posting great content, but skimping on the image or presenting with no image at all?  You'd better think twice before hitting that "publish" button.


In this article, you'll read just why "Visual is the new Black" and it had better be part of your marketing wardrobe.

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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Matters of Content | Scoop.it
5 Steps To Build Trust Using Content Marketing
(By +Daniel Newman)

"Whether you are creating content for new prospects, current customers, industry…
Lynn Pineda's insight:

The content we present should have always been key in marketing ourselves to the customers we try to reach and now, more than ever. the emphasis is on content marketing. If you're not marketing with content you'll find yourself falling into a deep, dark hole and then trying to dig your way out will be a very difficult task.  


What should your content be about? Should it be spammy and sales pushy? Not unless you want to find yourself in the deep, dark hole I mentioned earlier.  The content that you present should be all about building trust. Establishing trust is how you'll get someone to want to interact with you and ultimately do business with you.  Unfortunately, there isn't a quick fix to establish trust.  Building trust, requires a constant drip of good quality information that shows you to be a person of integrity who holds the key to what it is you need.  This article here by Daniel Newman highlights some great steps in which to get there.

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Rise of the Content Marketer

Rise of the Content Marketer | Matters of Content | Scoop.it
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent em

Via Stefano Principato, David Simpson, Martin (Marty) Smith
Lynn Pineda's insight:

As the article suggests, content marketing is huge for 2014.  Large and small companies are embracing it's importance. When you compete  for business in 2014, you're wise to have the creation of content on your checklist.  


Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent.  If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.

more...
Stefano Principato's curator insight, February 23, 2014 2:37 PM

Many of the content marketer positions (also occasionally called Blog Editor or even Content Engineer) are the first position of their kind within the company, showing a new trend in hiring someone to focus solely on content.

Lynn Pineda's comment, February 24, 2014 7:24 PM
My pleasure @Martin (Marty) Smith ! and glad to have you following my topic.