Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.
Some interesting tips for brands interested in entering the App marketplace. Our thoughts are that good brand engagement is still possible even in a crowded markeplace, as seen with the success of the Smiler App - www.playthesmiler.com. However, the blending of the physical and the digital is gaining importance quickly. Make your app useful in the physical space and you cross a boundary that many Marketers aren't really considering at the moment - SM
The Guinness Book of World Records has officially confirmed The Smiler roller coaster at Alton Towers as having more inversions than any other coaster.
Well it is official. The Smiler is going to turn you inside out with 14 loops. We at Matmi are proud to have been able to work alongside the guys at Alton Towers and TBWA to develop The Smiler's companion app. Check it out, it's FREE!
Augmented reality and 3D printing, while very different technologies, circle around the same general concept: bridging the gap between the physical world and the digital world. 3D printing makes the digital physical, and augmented reality enhances the physical world with digital overlays.
So what happens when you combine them? This question was at the heart of a project created by Dutch new media artist Sander Veenhof and designer Joris van Tubergen, who fused the worlds of 3D printing and augmented reality in a really interesting way.
The concept, dubbed the “UltimARker”, allows 3D printer owners to get a real-time preview of their 3D designs as their devices create them. Along with the design overlay, the UltimARker (which is a play on the name of the Ultimaker 3D printer and “AR” or “augmented reality”) also displays information like how long the printer’s been at work, and, in theory, how long it will take a job to complete. You can see how this works in the video below.
This is a lovely proof of concept, combining two distinct technologies both brudging the gap of the physical world and digital - "phygital".
As the article mentions, with the increasing use of augmented relaity and the release of Google Glass, expect to see more and more innovative uses of this technology.
Twitter is increasingly pressing beyond the confines of the 140 character text messages that defined the social network at its inception. The Twitter timeline of today -- replete with tweets that feature pictures, videos, music and short clips of news articles -- is far from the timeline of truncated status updates that launched the social network seven years ago. Indeed, the company seems intent on challenging nearly every social media competitor, from Instagram to Facebook to YouTube.
Google continues to increase the reach of its Google+ platform, and today the company is launching a new mobile content recommendation service powered by Google+. These recommendations will appear as small widgets at that bottom of the screen as users browse a news site that has enabled this service.
Google’s launch partner for this service is Forbes, but others can implement these recommendations by just adding a single line of code to their mobile sites. Recommendations, Google says, can appear regardless of whether a users are signed in to Google+.
This move doesn't come as a huge surprise. Google have made no secret as of late about the increasing importance they are putting on social and mobile - attempting to change the way we find, create, share and consume content.
Their own social media platform may still feel like a ghost town to some but the number of active users is on the rise. Just about every major brand now has a strong Google+ presence, attracting more users.
"As it stands now, Facebook currently accounts for 46% of all social logins, while Google’s share is hovering around 34%. Facebook had a 3% drop from Q4 2012, but guess where it went? That’s right. It went to Google+. This is the second consecutive quarter that Google’s social network has closed the gap on Facebook, and the inverse relationship is no coincidence." - http://bit.ly/125NVZ6
With the myriad of services you can now access with one Google login - YouTube, Drive, Play Store, Music etc. - the uptake of Andorid smartphones and the emphasis they are placing on social signals within the world of SEO, it's no wonder that the tech goliath looks set to make a come back in the social media world.
Despite the frequently ill-defined line between Lettering and Calligraphy, they have always been separate disciplines. Lettering vs Calligraphy, a new project
With the current resurgence in calligraphy and lettering people often get mistaken between the two. This simple little idea of a daily battle between the two aims to put the issue to bed (that and it's daily beautiful type!) ^ML
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.