#CentroTransmediático en Ágoras Digitales
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#CentroTransmediático en Ágoras Digitales
Recopilación de recursos relacionados con tópicos transmediaticos y educomunicativos
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Rescooped by Maribel Bañares from Smart Media
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | #CentroTransmediático en Ágoras Digitales | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Maribel Bañares from Transmedia Production (by Uzzi)
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Teaching Transmedia with Comics: A Conversation with Tyler Weaver

Teaching Transmedia with Comics: A Conversation with Tyler Weaver | #CentroTransmediático en Ágoras Digitales | Scoop.it

Peter Gutierrez:  "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …


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GwynethJones's comment, February 8, 2013 3:08 PM
Love me some Comics!
GwynethJones's curator insight, February 8, 2013 3:08 PM
Grrls like comics, too! Love me some Comics! @ComicLife
Andrea Deydén's curator insight, September 20, 2013 6:22 PM

Debo conseguir estos libros ASAP

Rescooped by Maribel Bañares from Transmedia Means
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Ultimate Storytelling: The Power of Alternate Reality Marketing

Ultimate Storytelling: The Power of Alternate Reality Marketing | #CentroTransmediático en Ágoras Digitales | Scoop.it
See on Scoop.it – Story and Narrative Are there content marketing techniques out there so engaging that they can transform the physical world around us, bringing life to our thoughts and expe...

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Rescooped by Maribel Bañares from Transmedia: Storytelling for the Digital Age
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Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives

Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | #CentroTransmediático en Ágoras Digitales | Scoop.it

Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ...


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Understanding Transmedia - How Story World's are Changing the Art of Communication

I recorded a keynote presentation I did on Transmedia. This piece gives a high level and fast paced overview of Transmedia and gives some advice on how to scale…

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Rescooped by Maribel Bañares from Transmedia: Storytelling for the Digital Age
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Before Jumping on the Transmedia Bandwagon: The Four Ways to Approach Transmedia Storytelling

Before Jumping on the Transmedia Bandwagon: The Four Ways to Approach Transmedia Storytelling | #CentroTransmediático en Ágoras Digitales | Scoop.it

Andrea Phillips: "Let’s forget all about buzz, all about definitions, and all about what’s been done, and finally turn our attention to the juicy affair of why and how to use transmedia tools to tell your story. There are several compelling reasons to go transmedia, and these primarily fall into two basic camps: the business case and your creative vision" ...


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Narrativas transmediáticas o Transmedia Storytelling

Narrativas transmediáticas o Transmedia Storytelling | #CentroTransmediático en Ágoras Digitales | Scoop.it
El término, acuñado en el 2003 por uno de mis gurús de comunicación Henry Jenkins, plantea que se pueden construir narrativas en múltiples plataformas que tomarán vida propia y sobre ...

Via Cristóbal Suárez
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