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#CentroTransmediático en Ágoras Digitales
Recopilación de material de trabajo y estudio. Trabajo final de Máster
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Rescooped by Maribel Bañares from Transmedia and Tech Junior
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | #CentroTransmediático en Ágoras Digitales | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair, Karen B Wehner
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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Maribel Bañares from Transmedia: Storytelling for the Digital Age
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Meanland — Some Things I’ve Learned from Transmedia Worldbuilding

Meanland — Some Things I’ve Learned from Transmedia Worldbuilding | #CentroTransmediático en Ágoras Digitales | Scoop.it

Christy Dena: "Of course, ‘worldbuilding’ has been around longer than transmedia, and is employed in many different ways" ...


Image: Flint Dille @ Transmedia Victoria by Christy Dena


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